Category: Ready to Drink
Ready to Drink market research reports by Euromonitor International
-
RTD Coffee in Kazakhstan
RTD Coffee in Kazakhstan RTD coffee is an emerging product in Kazakhstan and volume sales continue to be low in 2024. A lack of promotion and marketing is hampering consumer awareness. That being said, it is expected to register healthy volume growth, with only RTD tea outperforming it in terms of v ... Read More
-
RTD Tea in North Macedonia
RTD Tea in North Macedonia RTD tea has experienced significant benefits in North Macedonia in 2024 due to the continued consumer shift away from sugar-heavy carbonates and juices towards healthier options such as bottled water and RTD tea. This trend is predominantly driven by health-conscious consu ... Read More
-
RTD Coffee in North Macedonia
RTD Coffee in North Macedonia RTD coffee, while still a relatively small category within soft drinks in North Macedonia, continued to advance its sales in 2024. A notable trend was significant premiumisation, driven by the entry of several international brands. These brands introduced higher-priced ... Read More
-
RTD Tea in Kazakhstan
RTD Tea in Kazakhstan RTD tea is a popular soft drink in Kazakhstan and is expected to be the best performing soft drink in 2024, registering a double-digit percentage volume growth. RTD tea benefits from the perception that it is a healthier soft drink, in spite of its high sugar content. This stem ... Read More
-
RTD Tea in Cameroon
RTD Tea in Cameroon Volume sales continue to be low for RTD tea, with low awareness among consumers, as well as limited distribution. In 2024, volume sales are expected to fall, as there is little promotion to increase volume sales, as players concentrate on more lucrative soft drinks within their p ... Read More
-
RTD Coffee in Georgia
RTD Coffee in Georgia RTD coffee has experienced steady growth in volume sales in Georgia in 2024, albeit from a small base. The category’s expansion is supported by a growing interest in cold coffee beverages. However, the overall assortment remains relatively narrow, and RTD coffee is not widely a ... Read More
-
RTD Tea in Georgia
RTD Tea in Georgia RTD tea in Georgia has continued its growth trajectory in 2024, with off-trade volume sales rising by 7% to reach 11 million litres. Reduced-sugar still RTD tea, although a niche product area, has experienced a notable increase in volume sales. This growth is attributed to its low ... Read More
-
RTD Tea in Costa Rica
RTD Tea in Costa Rica RTD tea has become an integral part of Costa Rican beverage preferences in 2024, thanks to its sweet flavour, competitive pricing, and the widespread perception that it is a healthier alternative to carbonated drinks. This versatile drink is consumed during various occasions, i ... Read More
-
RTD Coffee in Costa Rica
RTD Coffee in Costa Rica In Costa Rica, consumers traditionally rely on a hot cup of coffee to satisfy their caffeine needs, particularly in the mornings. For those seeking portable caffeine options, RTD coffee has struggled to compete effectively with energy drinks and carbonated beverages, which a ... Read More
-
RTD Tea in Singapore
RTD Tea in Singapore The RTD tea market in Singapore is experiencing a shift towards reduced-sugar options, driven by increased health awareness among consumers. Brands are responding by launching new products and reformulating existing formulations to meet these preferences. Gryphon Tea Company, fo ... Read More
-
RTD Coffee in Singapore
RTD Coffee in Singapore The RTD coffee market in Singapore is expected to see modest volume growth in 2024, despite challenges from fluctuating raw material costs, particularly due to the volatility of the global coffee bean market. The prices of coffee beans, especially arabica and robusta, have be ... Read More
-
RTD Tea in Nigeria
RTD Tea in Nigeria RTD tea in Nigeria recorded volume sales decline in 2024 as many consumers were deterred by its higher price. While RTD tea has grown well over the review period, the category remains quite niche in Nigeria compared to other soft drinks products. Consumers perceive RTD tea as far ... Read More
-
RTD Tea in Ukraine
RTD Tea in Ukraine In 2024, the RTD tea category in Ukraine continued to recover after a significant sales drop in 2022. However, challenging sales during 2024 was the ongoing economic instability partnered with the war, which has reduced consumer spending on non-essential products, causing many sho ... Read More
-
RTD Tea in Japan
RTD Tea in Japan Although like most other soft drinks categories, ready-to-drink (RTD) tea is set to see an off-trade volume decline in Japan in 2024, it remains the second largest category within soft drinks after bottled water, enjoying popularity amongst consumers of all ages. Notably, unsweetene ... Read More
-
RTD Coffee in Ukraine
RTD Coffee in Ukraine The RTD coffee category in Ukraine continued to record a robust sales performance in 2024, expanding from a low base and driven by innovations, new entrants, and strong marketing efforts. Brands are increasingly focusing on broadening their distribution networks, particularly i ... Read More
-
RTD Tea in Latvia
RTD Tea in Latvia Volume sales are expected to fall for RTD tea in Latvia in 2024. With increasing competition from other emerging soft drinks such as RTD coffee, energy drinks and sports drinks, demand is falling for RTD tea. In addition, the product has a reputation for having a high sugar level, ... Read More
-
RTD Tea in Ecuador
RTD Tea in Ecuador In the face of logistical challenges in the traditional channel, smaller players in RTD tea in Ecuador have increasingly focused on leveraging modern retail channels, such as supermarkets and convenience stores, to drive sales in 2024. These channels offer broader access to consum ... Read More
-
RTD Coffee in Latvia
RTD Coffee in Latvia Along with energy drinks, RTD coffee is expected to be one of the best performing soft drinks in Latvia in 2024. However, this is from a low base. Coffee is Latvia’s most popular hot drinks by far and consumers are open to also make the shift to RTD coffee. Also, consumers perce ... Read More
-
RTD Coffee in Germany
RTD Coffee in Germany In 2024, volume sales of RTD coffee in Germany continue to slowly decline amid high competition. After a brief rebound for the category post-pandemic, RTD coffee is significantly focused on attracting on-the-go consumers with busy lifestyles. Although RTD coffee benefits from c ... Read More
-
RTD Coffee in Switzerland
RTD Coffee in Switzerland Increasingly hectic lifestyles post-pandemic, with more time spent away from home, drive demand for simple, convenient products to be consumed on the go. This benefitted RTD coffee in Switzerland in 2024, which saw solid volume and current value growth. This growth was also ... Read More
-
RTD Coffee in the Czech Republic
RTD Coffee in the Czech Republic RTD coffee experienced steady growth in demand in 2024, despite the price increases driven by a rise in VAT from 15% to 21%. Several factors fuelled the upward trend. First, the growing number of brands and market players is boosting product availability, making it e ... Read More
-
RTD Tea in Indonesia
RTD Tea in Indonesia The RTD tea market in Indonesia is set to face another challenging year in 2024, with both off-trade and on-trade volume sales expected to see only slight increases. Weakening consumer purchasing power, particularly among the lower-middle-income segment, is a significant contrib ... Read More
-
RTD Tea in Switzerland
RTD Tea in Switzerland RTD tea recorded low single-digit volume and current value growth in 2024, almost entirely driven by still RTD tea. Swiss consumers increasingly opt for RTD tea as a healthier refreshment option than carbonates and some energy or sports drinks, as it tends to be lower in calor ... Read More
-
RTD Coffee in Croatia
RTD Coffee in Croatia While value sales continue to be low for RTD coffee in Croatia in 2024, compared with other soft drinks, it is a growing product area and is expected to register healthy volume growth. Coffee is Croatia’s most popular hot drinks by far and consumers are open to also make the sh ... Read More
-
RTD Coffee in Indonesia
RTD Coffee in Indonesia RTD coffee in Indonesia is poised for another year of positive growth in off-trade volume terms in 2024, continuing the trend of the previous year. Coffee consumption has firmly embedded itself into the lifestyle of Indonesian consumers across all demographics, with increasin ... Read More
Research Assistance
