Category: Ready to Drink
Ready to Drink market research reports by Euromonitor International
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RTD Tea in Latvia
RTD Tea in Latvia Volume sales are expected to fall for RTD tea in Latvia in 2024. With increasing competition from other emerging soft drinks such as RTD coffee, energy drinks and sports drinks, demand is falling for RTD tea. In addition, the product has a reputation for having a high sugar level, ... Read More
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RTD Tea in Ecuador
RTD Tea in Ecuador In the face of logistical challenges in the traditional channel, smaller players in RTD tea in Ecuador have increasingly focused on leveraging modern retail channels, such as supermarkets and convenience stores, to drive sales in 2024. These channels offer broader access to consum ... Read More
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RTD Coffee in Latvia
RTD Coffee in Latvia Along with energy drinks, RTD coffee is expected to be one of the best performing soft drinks in Latvia in 2024. However, this is from a low base. Coffee is Latvia’s most popular hot drinks by far and consumers are open to also make the shift to RTD coffee. Also, consumers perce ... Read More
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RTD Coffee in Germany
RTD Coffee in Germany In 2024, volume sales of RTD coffee in Germany continue to slowly decline amid high competition. After a brief rebound for the category post-pandemic, RTD coffee is significantly focused on attracting on-the-go consumers with busy lifestyles. Although RTD coffee benefits from c ... Read More
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RTD Coffee in Switzerland
RTD Coffee in Switzerland Increasingly hectic lifestyles post-pandemic, with more time spent away from home, drive demand for simple, convenient products to be consumed on the go. This benefitted RTD coffee in Switzerland in 2024, which saw solid volume and current value growth. This growth was also ... Read More
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RTD Coffee in the Czech Republic
RTD Coffee in the Czech Republic RTD coffee experienced steady growth in demand in 2024, despite the price increases driven by a rise in VAT from 15% to 21%. Several factors fuelled the upward trend. First, the growing number of brands and market players is boosting product availability, making it e ... Read More
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RTD Tea in Indonesia
RTD Tea in Indonesia The RTD tea market in Indonesia is set to face another challenging year in 2024, with both off-trade and on-trade volume sales expected to see only slight increases. Weakening consumer purchasing power, particularly among the lower-middle-income segment, is a significant contrib ... Read More
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RTD Tea in Switzerland
RTD Tea in Switzerland RTD tea recorded low single-digit volume and current value growth in 2024, almost entirely driven by still RTD tea. Swiss consumers increasingly opt for RTD tea as a healthier refreshment option than carbonates and some energy or sports drinks, as it tends to be lower in calor ... Read More
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RTD Coffee in Croatia
RTD Coffee in Croatia While value sales continue to be low for RTD coffee in Croatia in 2024, compared with other soft drinks, it is a growing product area and is expected to register healthy volume growth. Coffee is Croatia’s most popular hot drinks by far and consumers are open to also make the sh ... Read More
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RTD Coffee in Indonesia
RTD Coffee in Indonesia RTD coffee in Indonesia is poised for another year of positive growth in off-trade volume terms in 2024, continuing the trend of the previous year. Coffee consumption has firmly embedded itself into the lifestyle of Indonesian consumers across all demographics, with increasin ... Read More
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RTD Coffee in Ireland
RTD Coffee in Ireland RTD coffee is achieving healthy growth in both value and volume terms in Ireland in 2024, albeit with off-trade volume at lower levels than the high growth seen in the recent review period. This popularity is also supported by players in hot coffee launching cold RTD variants o ... Read More
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RTD Tea in Croatia
RTD Tea in Croatia RTD tea is still an emerging product area and is expected to register healthy volume growth in Croatia in 2024, partly due to its novelty factor. Sales are also highly seasonal, with sales peaking during the summer months, with demand driven by tourists and local consumers alike. ... Read More
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RTD Tea in Germany
RTD Tea in Germany Off-trade volume sales of RTD tea in Germany continue to decline in 2024, although overall demand remains above pre-pandemic levels. While off-trade value sales rise further, driven by another year of price increases, the category is facing challenges as it matures. This can be at ... Read More
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RTD Tea in Sweden
RTD Tea in Sweden In 2024, RTD tea remained one of Sweden's smallest soft drinks categories. Several factors contribute to this position. First, the category is characterised by a limited number of brands, which restricts its visibility and appeal compared to more established soft drink categories l ... Read More
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RTD Coffee in Bosnia and Herzegovina
RTD Coffee in Bosnia and Herzegovina In 2024, RTD coffee in Bosnia and Herzegovina continues to exhibit solid consumer demand, supported by the increasing importance of convenience, impulse purchases, and on-the-go consumption patterns. These factors have resulted in stable off-trade retail volume g ... Read More
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RTD Tea in Ireland
RTD Tea in Ireland RTD tea is enjoying positive value and volume growth in both off-trade and on-trade channels in Ireland in 2024, supported by consumers’ demand for healthy indulgence alongside functional products which enhance their health and wellbeing. There are various RTD tea brands which fit ... Read More
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RTD Coffee in Sweden
RTD Coffee in Sweden Despite experiencing growth, RTD coffee remains one of the smallest categories within the Swedish soft drinks landscape. While coffee is immensely popular in Sweden, it is traditionally consumed as a hot beverage, with Swedes generally preferring their coffee in the classic brew ... Read More
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RTD Tea in Bosnia and Herzegovina
RTD Tea in Bosnia and Herzegovina In 2024, RTD tea in Bosnia and Herzegovina has continued to benefit from consumer trends prioritising convenience and increased on-the-go consumption. These shifts have helped RTD tea capture demand from those transitioning away from carbonates and juices, leveragin ... Read More
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RTD Tea in Bolivia
RTD Tea in Bolivia In 2024, ready-to-drink (RTD) tea has experienced modest growth in volume, primarily driven by the economic situation in Bolivia. With a general increase in the cost of the basic consumer basket, Bolivian consumers are prioritising their spending, which has led to a preference for ... Read More
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RTD Tea in the Czech Republic
RTD Tea in the Czech Republic The RTD tea landscape continued to grow in 2024, despite the challenging economic conditions in the Czech Republic, which were further exacerbated by the increase in VAT. RTD tea and other soft drinks saw the VAT rate rise from 15% to the standard 21%, which immediately ... Read More
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RTD Coffee in Mexico
RTD Coffee in Mexico RTD coffee is set to experience dynamic off-trade volume growth in Mexico in 2024, driven mostly by wider product availability. The existing players have a presence in a wide range of distribution channels, with an interesting balance between the leading brands and the most rele ... Read More
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RTD Coffee in Malaysia
RTD Coffee in Malaysia Having seen strong rebounds in 2022, RTD coffee in Malaysia continued to see a slowdown in off- and on-trade volume growth in 2024. On- and off-trade current value growth also slowed, although growth rates remained strong amid persistent inflationary pressure. Consumers, espec ... Read More
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RTD Tea in Malaysia
RTD Tea in Malaysia During 2024 RTD tea in Malaysia saw moderate off-trade volume growth and strong on-trade volume growth. Meanwhile, albeit from a much lower sales base, total fountain on-trade volume sales recorded further double-digit growth at the end of the review period. Nonetheless, fast dev ... Read More
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RTD Coffee in the United Arab Emirates
RTD Coffee in the United Arab Emirates In the United Arab Emirates, the impact of a boycott on global brands by some consumers due to the Israel-Hamas war has been mixed within soft drinks. However, it has caused significant damage to sales of RTD coffee, which is dominated by global brands, with se ... Read More
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RTD Tea in Chile
RTD Tea in Chile RTD tea in Chile does not necessarily follow its hot drinks counterpart. In contrast to the further decline of regular tea in 2024, RTD tea continues to sustain a positive growth pattern and continues to recover following the double-digit decline of 2020. One of the factors supporti ... Read More
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