Category: Ready to Drink
Ready to Drink market research reports by Euromonitor International
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Rtds in Bosnia and Herzegovina
Rtds in Bosnia and Herzegovina RTDs witnessed negligible volume growth in 2022 as demand stagnated amid higher prices. Inflationary pressures drove up the unit price of RTDs in both the on-trade and off-trade in 2022, with both channels suffering as a result. RTDs are already considered an expensive ... Read More
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Rtds in Bulgaria
Rtds in Bulgaria RTDs in Bulgaria grew considerably in both off-trade and on-trade volume terms, and moderately in current value terms, in 2022, albeit from a very low base. However, volume sales did not reach pre-pandemic levels as on-trade recovery remains slow to return to normality. Moreover, th ... Read More
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Rtds in Peru
Rtds in Peru 2022 was a year of accelerated growth for RTDs, with the landscape having seen ongoing growth since the start of the COVID-19 pandemic. This has made RTDs an attractive proposition for both local and foreign companies, which have found opportunities to launch various innovations and bra ... Read More
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Rtds in Poland
Rtds in Poland 2022 off-trade volume sales of RTDs in Poland persisted in their decline. However, it is noteworthy that the rate of descent was more moderate compared to the previous year. This is likely attributed to the lifting of COVID-19 restrictions and the subsequent reopening of on-trade esta ... Read More
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Rtds in Serbia
Rtds in Serbia As seen across alcoholic drinks in Serbia, the growth of RTDs was driven by a further recovery in on-trade volume sales in 2022. With COVID-19 fears subsiding and restrictions lifted consumers spent more time outside the home socialising and going to on-trade establishments. Busy cons ... Read More
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Rtds in Romania
Rtds in Romania RTDs in Romania experienced marginal volume growth in the off-trade sector in 2022, primarily driven by an expanding portfolio of available brands and varieties. These brands fall predominantly under the umbrella of established spirits brands that already enjoy high visibility and po ... Read More
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Rtds in Kenya
Rtds in Kenya In 2022, RTDs in Kenya recorded substantial growth, driven largely by the popularity of flavoured products. With the youth population in Kenya expanding, manufacturers have seized the opportunity to tailor their product offerings to this demographic. A focus on flavoured beverages is p ... Read More
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Rtds in Slovakia
Rtds in Slovakia In Slovakia, the rising inflation and production costs have led to an increase in retail unit prices for RTDs, which had a negative impact on demand in 2022. Despite the weaker economic power of Slovak consumers, both volume and value sales of RTDs remained in positive growth territ ... Read More
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Rtds in Sweden
Rtds in Sweden On-trade sales of RTDs saw a strong recovery in 2022, with volumes exceeding pre-pandemic levels. Growth was boosted by the easing of COVID-19 restrictions, which encouraged more people return to bars and restaurants. RTDs are often enjoyed socially and therefore with life slowly ret ... Read More
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Rtds in the United Kingdom
Rtds in the United Kingdom Despite total volume growth of 7% by RTDs in 2022, the overall size of this category remained low in the UK at the end of the review period. Its total volume growth was also slower than 2021’s 10%, due to a weaker performance by off-trade (5%) compared to on-trade (23%). T ... Read More
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Rtds in South Africa
Rtds in South Africa Driven by spirit-based RTDs, the competition within RTDs strengthened in 2022, as Coca-Cola and The South African Breweries (SAB) launched products in the market. Using pre-existing distribution channels to reach consumers, they each produced conveniently packaged beverages with ... Read More
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Rtds in Finland
Rtds in Finland Ready-to-drink (RTD) beverages, particularly long drinks, are popular in Finland and experiencing a renaissance. The area is witnessing active new product development with the fusion of different trends in trendy RTD launches. Companies are combining flavours and concepts to create u ... Read More
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Rtds in New Zealand
Rtds in New Zealand RTDs (Ready-to-Drink beverages) have maintained their position as the strongest performing category within the alcoholic drinks market in New Zealand. Historically plagued by a reputation for being high in sugar, targeted toward children, and contributing to alcohol-related harm, ... Read More
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Rtds in Kazakhstan
Rtds in Kazakhstan RTDs remains among the smallest alcoholic drinks categories in Kazakhstan, with younger adult consumers of legal drinking age as the target audience. There is still lack of innovation in RTDs, with more novelties needed to attract consumers and boost flagging sales. Traditionally, ... Read More
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Rtds in the Netherlands
Rtds in the Netherlands Retail sales of RTDs showed a small decline in volume terms in 2022. This was in contrast to the on-trade channel which continued to show a strong recovery after the sharp decline in sales seen in 2020. Despite this, the on-trade channel still only accounts for a relatively s ... Read More
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Rtds in Tunisia
Rtds in Tunisia In 2022, brand leader Smirnoff Ice was unavailable for some periods of the year in the off-trade channels, including supermarkets and hypermarkets, due to import issues. This problematic situation created an important opportunity for other RTDs to make gains in the off-trade. Smirnof ... Read More
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Rtds in Guatemala
Rtds in Guatemala Cervecería Centroamericana SA successfully launched its Karma brand of spirit-based RTDs during the review period. The brand has taken advantage of its lower price positioning (GTQ5 per 350ml unit), a strong distribution reach in modern, traditional and on-trade channels to establi ... Read More
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Rtds in Morocco
Rtds in Morocco The RTDs category not only continued to achieve extremely low sales in 2022, but also saw its sales fall further during the year. The category struggled throughout the review period, as the number of products on offer remained limited to two key brands, namely Smirnoff Ice and Bacard ... Read More
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Rtds in Ireland
Rtds in Ireland Volume sales of RTDs saw healthy growth in 2022, albeit at a slower pace than the previous year. With the lifting of restrictions on 22 January, consumers poured into pubs and restaurants, which were now able to operate at full capacity without the need for social distancing or vacci ... Read More
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Rtds in the Philippines
Rtds in the Philippines After enduring a difficult period, RTDs began a journey towards recovery in 2022 in terms of current value sales in both the off-trade and the on-trade, though volume sales continued to decline. Strong on-trade value sales growth was enjoyed by spirit-based and wine-based RTD ... Read More
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Rtds in Egypt
Rtds in Egypt In 2022, RTDs recorded the strongest growth among all alcoholic drinks, demonstrating a growing demand for RTD products. Over the review period, the category was gaining popularity, and 2022 was no different. Euromonitor International's RTDs in Egypt report offers a comprehensive guide ... Read More
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Rtds in Denmark
Rtds in Denmark On-trade RTD volume sales continued to see solid growth in 2022, while off-trade sales only experienced minor growth. This was due to consumers returning to food service establishments following the lifting of all remaining COVID-19 restrictions in February 2022. Bacardi Breezer, Smi ... Read More
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Rtds in Ecuador
Rtds in Ecuador Azende Corp Cía Ltda continues to lead the RTD category in 2022 with its Switch brand. Aimed at young adults, Azende has used a strong social media campaign with a funny and fresh message to engage its audience. Switch is a well-known spirit-based RTD in Ecuador, with a low price pos ... Read More
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Rtds in Portugal
Rtds in Portugal RTDs continued its strong growth trend in 2022. The category benefited from producers’ investments in enlarging their portfolios in wine-based and spirit-based RTDs. In particular, players launched new products, “lighter” versions of existing products and/or different flavours. They ... Read More
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Rtds in Canada
Rtds in Canada RTDs (Ready-to-Drink beverages) experienced strong growth in 2022 and remain the most dynamic category within the alcoholic drinks industry. While part of this growth can be attributed to starting from a smaller base, the category is benefiting from its popularity among the Gen Z demo ... Read More
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