Category: Ready to Drink
Ready to Drink market research reports by Euromonitor International
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Rtds in Switzerland
Rtds in Switzerland RTDs recorded strong on- and off-trade volume and current value growth in 2022. This remained one of the most innovative and a perceived young category within alcoholic drinks in Switzerland. RTDs cater to various prevailing consumer demand trends in the country, including the gr ... Read More
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The Future of Functional Food and Beverages in Asia Pacific
The Future of Functional Food and Beverages in Asia Pacific In Asia Pacific, consumer need states in food and beverages cut across physical, mental and emotional wellbeing. Food and beverage companies can unlock opportunities in addressing consumers’ health goals by utilising functional ingredients ... Read More
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Rtds in Estonia
Rtds in Estonia Cheaper RTDs are losing ground due to the strong competition from beer and wine, which offer a wide range of products at various price points to meet every budget. Meanwhile, more expensive RTDs are losing sales to cocktails. The Coronavirus (COVID-19) pandemic saw a trend towards mi ... Read More
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Rtds in Lithuania
Rtds in Lithuania RTDs saw heavy losses in total volume terms in 2022. In Lithuania, unlike in neighbouring Latvia, the category has a poor reputation with many consumers avoiding RTDs due to the perceived high sugar level in these drinks. Concerns over rising obesity and diabetes levels alongside t ... Read More
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Rtds in Latvia
Rtds in Latvia RTDs have a strong presence in Latvia, where the category is well developed compared to the neighbouring Lithuanian market. With an array of brands vying for share, this is a saturated category where local manufacturers have carved out strong positions. RTDs witnessed strong growth in ... Read More
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Rtds in Taiwan
Rtds in Taiwan Due to the outbreak of COVID-19, local consumers have become increasingly aware of their health and wellbeing, leading many to drink in moderation or seek lower-ABV drinks. This has benefited the RTD market, with those seeking healthier options or aligning to “sober socialising” choos ... Read More
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Rtds in Australia
Rtds in Australia RTDs continued to lead the alcoholic drinks industry in terms of total volume growth in 2022, thanks to burgeoning demand in Australia. The category was to a large extent shielded from the impact of COVID-19, as by far the dominant channel for RTDs is the off-trade, so the loss of ... Read More
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Rtds in China
Rtds in China In 2022, off-trade sales of RTDs exhibited remarkable growth in volume terms, displaying another year of double-digit increase. This upswing can primarily be attributed to the exceptional performance of spirit-based RTDs. RTDs in China witnessed a significant shift in consumption patte ... Read More
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Rtds in Cameroon
Rtds in Cameroon RTDs remains a consolidated category in Cameroon, with few new developments. Société Anonyme des Brasseries du Cameroun (SABC) leads RTDs with its Booster brand holding just over half of all brand shares, with the other most notable brand being Orijin from Guinness Cameroon SA (whic ... Read More
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Rtds in Nigeria
Rtds in Nigeria RTDs saw exceptional growth in total volume terms in 2021, which allowed the category to see a full recovery from the pandemic-induced decline in 2020. However, due to the negative economic conditions in 2022, particularly high inflation, which impacted consumers’ spending power, a s ... Read More
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Rtds in Germany
Rtds in Germany RTDs continued to record a stellar growth performance in 2022, into double-digit territory in total volume terms, driven almost entirely by spirit-based RTDs, helped by continuous product innovation and promotional offers. As RTDs are mostly sold through off-trade channels, the recov ... Read More
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Rtds in Austria
Rtds in Austria RTDs (Ready-to-Drink) beverages have experienced a surge in demand, primarily driven by increased home consumption during the pandemic. As consumers spent more time at home, they rediscovered the convenience of pre-mixed drinks and became more adventurous in experimenting with new co ... Read More
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Rtds in Hungary
Rtds in Hungary RTDs experienced a particularly steep slowdown in total volume sales growth in 2022. The category was more exposed than most as rapidly rising inflation led Hungarians to exercise greater caution in their spending decisions, as these products are comparatively expensive, and at the r ... Read More
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Rtds in Azerbaijan
Rtds in Azerbaijan RTDs continues to be among the smallest alcoholic drinks categories in Azerbaijan, with young adult consumers as its main target audience. Traditionally, the category has been perceived as an affordable way to drink and, in 2022, it received a new breath of fresh air with the laun ... Read More
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Rtds in Dominican Republic
Rtds in Dominican Republic RTDs in Costa Rica are growing in popularity, especially among younger consumers as they are often sweet and this suits a less developed palette. In 2022, RTDs registered healthy double-digit volume growth. However, in spite of this significant growth, growth was significa ... Read More
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Rtds in Croatia
Rtds in Croatia With the lifting of most of the pandemic-related restrictions, the home consumption of RTDs started to suffer in 2022. Meanwhile, the strong recovery of on-trade sales can be attributed to an exceptionally successful tourist season and the return of music festivals, especially electr ... Read More
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Rtds in Brazil
Rtds in Brazil While RTDs has experienced consistent total volume growth over the years, even throughout the pandemic, it is currently facing some challenges, which caused a slowdown in its momentum in 2022. One of the main issues is the relatively high unit prices of such products, which are often ... Read More
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Rtds in Colombia
Rtds in Colombia RTDs are experiencing significant growth in Colombia, with established categories like spirit-based, wine-based, and malt-based RTDs, as well as new hard seltzer products entering in 2022. Players like Fábrica de Licores y Alcoholes de Antioquia launched Barú, initially in the Carib ... Read More
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Rtds in the Czech Republic
Rtds in the Czech Republic RTDs saw a return to growth in total volume terms in 2022. This growth was driven by innovations and new product launches in the market alongside the lifting of COVID-19 restrictions and the return to more active social lives, with socialising being key to sales of RTDs. W ... Read More
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Rtds in Uruguay
Rtds in Uruguay RTDs was one of the biggest winners in the Uruguayan alcoholic drinks market in 2022. Of the different RTDs segments, spirit-based drinks put in the best performance over the review period as a whole. Growth has been in line with the trend towards cocktails and more sophisticated dri ... Read More
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Rtds in Slovenia
Rtds in Slovenia Spirit-based RTDs is the fastest growing subcategory, registering double-digit sales increases in volume and value terms. New product development is noticeable in spirit-based RTDs, with companies like Dana doo expanding outside its core business of bottled water to launch spirit-ba ... Read More
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Rtds in North Macedonia
Rtds in North Macedonia Growing consumer demand for convenient RTDs contributed to the category’s ongoing post-pandemic recovery in 2022, with sales significantly surpassing 2019 pre-COVID levels. Younger consumers in particular increasingly opt for drinks with lower alcohol content that are pre-mix ... Read More
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Rtds in Norway
Rtds in Norway 2022 saw continued strong growth for RTDs. RTD cocktails and hard seltzers are gaining in popularity in Norway, with a significant substitution effect between RTDs and cider (in favour of RTDs). The products are now placed side by side on the shelves of supermarkets, reflecting the gr ... Read More
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Rtds in Costa Rica
Rtds in Costa Rica RTDs in Costa Rica are growing in popularity, especially among younger generations as they are often sweet, also often have low-calorie content and a low ABV, especially RTDs such as hard seltzers. Parents also like RTDs as introductory drinks for their teenagers, as they come in ... Read More
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Rtds in Belgium
Rtds in Belgium The RTDs landscape was the fastest growing in 2022, in both the off-trade and on-trade, with sales benefiting from the rising cocktail and mocktail trend seen in Belgium. Euromonitor International's RTDs in Belgium report offers a comprehensive guide to the size and shape of the mark ... Read More
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