Category: Ready to Drink
Ready to Drink market research reports by Euromonitor International
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RTD Tea in Slovakia
RTD Tea in Slovakia In 2024, warm weather in spring and summer was a major driving force behind RTD tea in Slovakia’s return to off-trade volume growth and higher increment in on-trade volume sales, compared with 2023. Growing production costs, combined with sugar commodity prices on the rise, creat ... Read More
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RTD Coffee in Slovakia
RTD Coffee in Slovakia RTD coffee in Slovakia returned to positive off- and on-trade volume growth in 2024. While warm weather in spring and summer was mainly responsible for volume growth, the ongoing strong, if slower, rise in retail current value sales was also bolstered by unit price increases. ... Read More
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RTD Tea in Norway
RTD Tea in Norway The performance of RTD tea in Norway remained weather dependent, with seasonality of consumption a major factor in the category. A cold and wet summer, which was the case for 2023 and 2024, limits the demand for these products. In addition, limited innovation or new product launche ... Read More
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RTD Coffee in Poland
RTD Coffee in Poland In 2024, the RTD coffee landscape in Poland experienced rapid growth, as the category remains relatively new to Polish consumers. The novelty of RTD coffee, coupled with its convenience, has resonated with busy consumers looking for quick and easy ways to enjoy their favourite c ... Read More
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RTD Tea in Turkey
RTD Tea in Turkey In 2024, RTD tea in Turkey experienced much slower growth following several years of dynamic sales performance. The slower growth can be attributed to weaker consumer demand as locals reduced consumption amid further price hikes. Some consumers opted to boycott some Western brands ... Read More
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RTD Coffee in Norway
RTD Coffee in Norway RTD coffee in Norway, led by Tine Iskaffe variants, continued to experience strong, if slower, double-digit off-trade volume and current value growth in 2024. However, the significant increases in demand often led to shortages during periods of warm weather. RTD coffee is partic ... Read More
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RTD Coffee in Taiwan
RTD Coffee in Taiwan In 2024, the RTD coffee landscape saw a decline in retail sales, with the market size shrinking. RTD coffee has been challenged by the rise of independent coffee shops and chains, including Cama and Louisa. In addition, convenience stores offer more competitively priced coffee, ... Read More
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RTD Tea in Poland
RTD Tea in Poland The RTD tea landscape in Poland experienced robust growth in 2024, fuelled by the rising need for convenience. As consumers lead increasingly busy lives, the demand for convenient, on-the-go beverage options like RTD tea has surged. RTD tea brands have aligned with this demand, off ... Read More
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RTD Tea in Taiwan
RTD Tea in Taiwan Taiwan's RTD tea landscape recorded 5% retail value growth in 2024, with 3% volume sales. This growth was driven by the deep-rooted tea culture, with tea having a long history in Taiwan, being revered as a symbol of health. Aligning with demand for both convenience and health benef ... Read More
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RTD Coffee in Turkey
RTD Coffee in Turkey RTD coffee is still relatively new to the Turkish market and is gaining popularity as a refreshing beverage, particularly among young people living in cities. The young urban working and student population is becoming more accustomed to cold coffee products sold by foodservice c ... Read More
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RTD Coffee in Thailand
RTD Coffee in Thailand RTD coffee is set to see off-trade volume sales increase in Thailand in 2024. RTD coffee is widely associated with consumption outside the home, with blue-collar workers and manual labourers accounting for a high proportion of category sales. While being more expensive than fr ... Read More
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RTD Tea in Thailand
RTD Tea in Thailand RTD tea is expected to see an increase in off-trade volume sales in Thailand in 2024. Like other soft drinks categories, RTD tea is facing a significant challenge in adapting to the ongoing implementation of the sugar tax, which will see phase four introduced in 2025. RTD teas wi ... Read More
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RTD Coffee in Hungary
RTD Coffee in Hungary Similar to a number of other soft drinks categories, RTD coffee in Hungary saw a heavy decline in off-trade volume sales in 2023, fostered by price hikes in the second half of the review period. Amid a highly inflationary climate, strong pressure on consumer purchasing power wa ... Read More
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RTD Tea in Hungary
RTD Tea in Hungary In 2024, off-trade volume sales of RTD tea in Hungary rebounded from declines in 2022 and especially 2023. The fast growth of unit prices in 2022-2023 slowed, but remained significant, in 2024, supported by lower inflation and the efforts of manufacturers. Players see pricing as a ... Read More
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RTD Tea in Hong Kong, China
RTD Tea in Hong Kong, China RTD tea in Hong Kong remains a key staple for many local consumers, often replacing water for hydration or flavour familiarity while helping to cut through the oiliness of the average diet. The majority of RTD tea options are unsweetened, offering additional flavour in co ... Read More
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RTD Tea in Romania
RTD Tea in Romania The volume and value sales of ready-to-drink (RTD) tea in Romania have continued to grow in 2024, as more consumers are turning to these products, especially those moving away from carbonated beverages. RTD tea is increasingly viewed as a healthier alternative to other soft drinks ... Read More
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RTD Coffee in the Netherlands
RTD Coffee in the Netherlands RTD coffee continues to thrive in the Netherlands with retail volume sales rising moderately in 2024. In the retail channel, RTD coffee was the best performing category in soft drinks. Since RTD coffee has a high dairy content, it is therefore considered a dairy product ... Read More
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RTD Coffee in Spain
RTD Coffee in Spain RTD coffee is overwhelmingly dominated by the off-trade channel in Spain. In this channel, RTD coffee is set to maintain its strong growth trajectory in 2024, although at a slightly slower rate than was seen in recent years. RTD coffee is experiencing a wave of popularity in Spai ... Read More
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RTD Tea in Portugal
RTD Tea in Portugal In 2024, the healthier versions of RTD tea, particularly Kombucha and Reduced Sugar Still RTD Tea, have seen the strongest growth in both volume and value. These beverages are gaining popularity as consumers become more health-conscious and seek products that align with their wel ... Read More
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RTD Coffee in Hong Kong, China
RTD Coffee in Hong Kong, China RTD coffee in Hong Kong has made a strong recovery, fuelled by the return of full-time workers in need of an energy boost and relatively attractive pricing via off-trade. Many local office workers are increasingly finding on-trade coffee prices unreasonable, making RTD ... Read More
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RTD Tea in Spain
RTD Tea in Spain In 2024, RTD tea in Spain is expected to maintain the year-on-year growth that it has been seeing in recent years in both current value and volume terms, both off-trade and on-trade. Growth is set to be strongest in carbonated RTD tea and kombucha, although from a low base, whilst r ... Read More
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RTD Coffee in Romania
RTD Coffee in Romania RTD coffee in Romania has experienced another year of robust growth in 2024, as Romanian consumers increasingly embrace convenience and on-the-go consumption. The rapid development of a strong coffee culture in Romania has had a significant impact on the demand for RTD coffee p ... Read More
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RTD Tea in Peru
RTD Tea in Peru Although still a relatively small category within soft drinks in Peru, still RTD tea has seen growth in 2024, driven by the country's hot summer months. As temperatures soared, Peruvian consumers increasingly sought out alternative hydration options, with Still RTD Tea emerging as a ... Read More
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RTD Coffee in Peru
RTD Coffee in Peru Despite some growth in coffee consumption in 2024, RTD coffee remains relatively insignificant in Peru, particularly when compared to the broader expansion of other soft drinks. This trend contrasts with the pre-pandemic years, when brands such as Starbucks, particularly with its ... Read More
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RTD Tea in the Netherlands
RTD Tea in the Netherlands RTD tea in the Netherlands recorded a strong decline in off-trade retail volume sales over 2024. Retail prices soared due to the increase in consumption tax at very start of the year. Dutch consumers like to buy RTD tea at discounted prices and rely on promotions, especial ... Read More
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