Category: Ready to Drink
Ready to Drink market research reports by Euromonitor International
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North Macedonia Rtds
Rtds in North Macedonia While convenience continued to drive demand for RTDs in North Macedonia over the review period, the category faced strong declines in 2023. Local consumers, especially young adults, are opting to drink spirits such as gin and whisky which are typically used as mixers in cockt ... Read More
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Kazakhstan Rtds
Rtds in Kazakhstan Volume sales continued to be low for RTDs in 2023, and registered only minimal volume growth. Younger adult consumers of legal drinking age are the target audience, and these younger consumers are now more looking for alcoholic drink as an experience. RTDs are not living up to suc ... Read More
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Slovenia Rtds
Rtds in Slovenia Ready-to-Drink (RTD) beverages are the second fastest-growing category in Slovenia, trailing only behind cider/perry. The primary factor driving this growth is convenience. RTDs offer an easy and quick way to enjoy a drink without the need for mixing or purchasing multiple ingredien ... Read More
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Tunisia Rtds
Rtds in Tunisia 2023 witnessed a historic increase in volume terms within RTDs in Tunisia, driven primarily by the introduction of Exo Mix and the broader global trend favouring ready-to-drink beverages. RTDs offer affordability, convenience, and versatility, appealing to consumers who seek hassle-f ... Read More
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Lithuania Rtds
Rtds in Lithuania RTDs saw heavy losses in total volume terms in 2023. In Lithuania, the category has a reputation of low quality with many consumers avoiding RTDs due to high levels of sugar, which can cause more harm than other alcoholic drinks. Concerns over rising obesity and diabetes levels alo ... Read More
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Latvia Rtds
Rtds in Latvia RTDs have a strong presence in Latvia but due to its maturity volume sales have slowed in 2023. The lack of regular product innovations in this year, in what is usually a pretty vibrant category, has also contributed to flat volume growth. RTDs witnessed robust growth in the on-trade ... Read More
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Dominican Republic Rtds
Rtds in Dominican Republic RTDs were the star performer in the Dominican Republic in 2023. While other alcoholic drinks registered minimal volume growth, or saw sales decline, RTDs register double-digit percentage volume growth. Volume sales are now almost on par with wine. RTDs drinks are mainly co ... Read More
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Taiwan Rtds
Rtds in Taiwan Much like the previous year of the review period, RTDs saw modest off-trade and current value growth in 2023 but a decline in on-trade sales. Euromonitor International's RTDs in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It prov ... Read More
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Uruguay Rtds
Rtds in Uruguay RTDs was one of the biggest winners in alcoholic drinks in Uruguay in 2023. Amongst the different types of RTDs, spirit-based drinks put in the best performance over the review period as a whole. Growth has been in line with the trend towards cocktails and more sophisticated drinks a ... Read More
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Peru Rtds
Rtds in Peru Despite Peru entering recession 2023, RTDs managed to deliver strong growth in total volume terms, with these products continuing to attract new consumers. Apart from the novelty of these products, factors such as the wide variety of brands and flavours helped to draw attention, in addi ... Read More
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Slovakia Rtds
Rtds in Slovakia RTDs in Slovakia registered a decline in total volume terms ion 2023, in contrast to the positive performances of the previous two years. Inflationary pressures, which translated into higher production costs, led to an increase in retail unit prices, which in turn, had a negative im ... Read More
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Austria Rtds
Rtds in Austria RTDs saw volume sales rise in Austria in 2023. During the year, RTDs continued to benefit from a lasting shift to consuming alcoholic drinks at home, which is the environment in which such drinks are predominantly consumed. The reasons for this include consumers’ somewhat changed lei ... Read More
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Guatemala Rtds
Rtds in Guatemala RTDs in Guatemala registered healthy volume growth in what is an increasingly popular alcoholic drink, with volume sales increasing by a fifth. RTDs drinks are mainly consumed by younger consumers of under 30 years-of-age, with their bright colourful packaging and lower price point ... Read More
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Kenya Rtds
Rtds in Kenya In Kenya, consumers especially in younger generations are drawn towards RTDs. Sales are increasing in the off-trade channel as consumers embrace outdoor drinking and enjoy outdoor activities such as road trips, camping etc. E-commerce has emerged as the fastest-growing distribution cha ... Read More
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Croatia Rtds
Rtds in Croatia In 2023, spirits-based RTDs continued to dominate the Croatian market, bolstered by the popularity of well-known spirit brands that serve as the main ingredients for many of these RTDs. Notable brands include Smirnoff, Absolut vodka, Bacardi and Captain Morgan rum, and J&B and Jack D ... Read More
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Morocco Rtds
Rtds in Morocco The RTDs category in Morocco continues to achieve extremely low sales in 2023, but also saw its volume sales fall further during the year. The category struggled throughout the review period, as the number of products on offer remained limited to two key brands, namely Smirnoff Ice a ... Read More
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Estonia Rtds
Rtds in Estonia RTDs in Estonia is the second largest in the Baltic states after Latvia, with Lithuania showing a different consumption pattern. Sales grew in 2023 as RTDs became a popular choice for consumers seeking a fizzy, low-alcohol alternative to beer or cider. Additionally, RTDs provide a re ... Read More
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Romania Rtds
Rtds in Romania In 2023, an increasing number of well-known brands and cocktail mixes supported volume growth for RTDs in Romania. The development of cocktail culture in both the on-trade and home helped to widen the appeal of RTDs. Home consumption of traditional cocktails made from spirits and car ... Read More
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Chile Rtds
Rtds in Chile In 2023, Ready-To-Drink beverages (RTDs) in Chile saw a total volume decline, with falling sales both on-trade and off-trade. The category encountered a significant hurdle in the form of inflation, which played a pivotal role in curbing demand for these products. Inflation, by eroding ... Read More
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Norway Rtds
Rtds in Norway The demand for RTDs in Norway benefits as more consumers become health-conscious and choose low ABV and lower calorie products. While a normal 330ml can of beer contains around 135 calories, popular hard seltzers usually contain less than 100 calories for the same volume. Moreover, RT ... Read More
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The United Arab Emirates Rtds
Rtds in the United Arab Emirates In line with global trends, most RTDs available in the United Arab Emirates are spirit-based. The presence of wine-based or malt-based RTDs is marginal in the local market. This is because of a cultural background of mixed expatriates, most of whom are not used to co ... Read More
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Australia Rtds
Rtds in Australia The resilience of RTDs in Australia resulted in further double-digit volume growth through both on-trade and off-trade channels in 2023. A substantial proportion of the category is comprised of spirit-based RTDs, with the latter’s growth levels supporting the overall impressive per ... Read More
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Mexico Rtds
Rtds in Mexico RTDs maintained solid total volume growth in 2023, with increases seen both on-trade and off-trade. RTDs is comprised of spirit-based and wine-based RTDs, plus other RTDs (mainly hard seltzers). It was the latter that showed the strongest total volume growth rate in the alcoholic drin ... Read More
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Hong Kong, China Rtds
Rtds in Hong Kong, China RTDs in Hong Kong recorded significant on-trade volume growth as pandemic restrictions were fully removed in early 2023, leading to an increasing number of consumers visiting bars and clubs to socialise. At-home parties also remained popular as a lingering trend from the pan ... Read More
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Bolivia Rtds
Rtds in Bolivia RTDs in Bolivia showed another solid performance in 2023, with off- and on-trade volume sales growing at robust rates. Continued investment in innovation and marketing activities helped to maintain strong consumer interest in the category. For example, Four Loko – distributed by DICO ... Read More
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