Category: Marketing & Market Research
Marketing & Market Research market research reports by Euromonitor International
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Consumer Values and Behaviour in Saudi Arabia
Consumer Values and Behaviour in Saudi Arabia This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Saudi Arabia. Euromonitor's Consumer Values and Behaviour in Saudi Arabia report a ... Read More
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Megatrends in Chile
Megatrends in Chile This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Chile. Euromonitor's Megatrends in Ch ... Read More
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Economy, Finance and Trade in Latin America
Economy, Finance and Trade in Latin America Latin American economies witness economic slowdown, coupled with skyrocketing inflation and depreciation of local currencies. While economic development of regional economies varies, pressing monetary and economic issues burden most Latin American countrie ... Read More
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Consumer Types in Sweden
Consumer Types in Sweden Consumer types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better de ... Read More
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Megatrends in Sweden
Megatrends in Sweden This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Sweden. Euromonitor's Megatrends in ... Read More
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Economy, Finance and Trade in Asia Pacific
Economy, Finance and Trade in Asia Pacific Asia Pacific is set to remain the fastest-growing region, led by major developing economies such as China, India and Indonesia. The region is set to benefit from economic reforms and transformation, strong manufacturing, exports and foreign investments, imp ... Read More
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The Czech Republic in 2040: The Future Demographic
The Czech Republic in 2040: The Future Demographic The Czech Republic is set to experience depopulation from 2024-2040 as a result of natural decrease and negative net migration in 2023-2027. Rapid growth in older age groups and a dwindling workforce over this timeframe will impact consumer trends a ... Read More
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Egypt in 2040: The Future Demographic
Egypt in 2040: The Future Demographic Population expansion in Egypt in 2021-2040 will be driven by natural increase. Despite rapid ageing, Egypt will remain relatively young in a global context. Urbanisation will continue to be swift, although urban population will still be below 50% by 2040. Egypt ... Read More
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Dominican Republic in 2040: The Future Demographic
Dominican Republic in 2040: The Future Demographic Population expansion in the Dominican Republic will be driven by natural increase in 2021-2040. Ageing will be swift, impacting consumer trends and putting increased pressure on state resources to some extent. Fast urbanisation will result in over 9 ... Read More
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Income and Expenditure in Middle East and Africa
Income and Expenditure in Middle East and Africa During March 2022, the Bank of Israel announced that interest rates would be rising for the first time since 2018. This led to March 2022 broken all records for the numbers of mortgages being taken out in the country, with NIS13 billion in mortgage lo ... Read More
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Consumer Need States and Mindful Mindsets Across Fmcg
Consumer Need States and Mindful Mindsets Across Fmcg As we move into a more atomised world of diverging lifestyle patterns, fragmenting use occasions and blurring categories, consumers are increasingly primed to focus on the desired outcome or intention of their consumption, with nuance and mindful ... Read More
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Income and Expenditure in Latin America
Income and Expenditure in Latin America In most Latin American countries, income inequality is set to reduce over the period to 2040. Increasing investment in rural development and rising agricultural productivity are expected to diminish the rural/urban income gap, while increasing access to social ... Read More
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Households in Middle East and Africa
Households in Middle East and Africa The number of households in the Middle East and Africa region is rising rapidly, unlocking high levels of unmet potential. Rapid urbanisation and improving longevity result in a rising number of singletons and growing demand for apartments. Households are becomin ... Read More
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Income and Expenditure in Asia Pacific
Income and Expenditure in Asia Pacific Rapid economic development, ongoing urbanisation and digitalisation are expected to spur economic growth within Asia Pacific, with the region enjoying the largest income gains globally through to 2040. Vast infrastructure investments are expected to spur region ... Read More
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Special Diets: A Spotlight on Low-Carb, Keto and Paleo Diets
Special Diets: A Spotlight on Low-Carb, Keto and Paleo Diets Special diets remain an important tool for weight management. The majority of followers of keto, low-carb and paleo diets are young, educated consumers without major health issues, which makes special diets a preventative measure and a par ... Read More
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Megatrends in Denmark
Megatrends in Denmark This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested in Denmark. Euromonitor's Megatrends ... Read More
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World Market for Consumer Health
World Market for Consumer Health As the COVID-19 pandemic has largely receded as the chief driver of growth, the global market for consumer health in 2022 has instead responded to a swift rise in global inflation, shortages to ingredients and raw materials, and bottlenecks in shipping. Together, the ... Read More
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United Kingdom in 2040: The Future Demographic
United Kingdom in 2040: The Future Demographic Population expansion in the UK will be driven by positive rates of net migration in 2021-2040 as natural change turns negative after 2028. Consumer trends will be impacted and state resources will be put under increasing pressure as the ageing trend acc ... Read More
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Venezuela in 2040: The Future Demographic
Venezuela in 2040: The Future Demographic Surging population expansion in Venezuela in 2021-2040 will be driven by natural increase, as well as positive net migration for most of the 2020s. While ageing will be a key trend impacting consumer behaviours to some extent, the country will remain relativ ... Read More
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Children’s Food: A Playground of Opportunity
Children’s Food: A Playground of Opportunity Baby food players face challenges ahead given the unfavourable sociodemographic conditions, which will result in reduced volume sales growth opportunities. Therefore, premiumisation strategies will be paramount, driven by greater focus on innovation, incl ... Read More
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Tapping the Potential of ASEAN
Tapping the Potential of ASEAN Emerging Asia has been one of the most exciting regions in emerging markets during the last two decades and this trend is expected to continue, though the pace of growth has slowed down as the economies transform and mature. By 2040, emerging Asia will account for almo ... Read More
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Global Income and Expenditure Trends
Global Income and Expenditure Trends Businesses globally are facing changes in consumer markets in the short term, owing to the rising cost of living and increasingly financially cautious consumers. Income and expenditure insights are crucial in identifying how to maintain consumer loyalty and reach ... Read More
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Consumer Lifestyles in Nigeria
Consumer Lifestyles in Nigeria Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Nigeria. Euromonitor's Con ... Read More
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The Philippines in 2040: The Future Demographic
The Philippines in 2040: The Future Demographic Natural increase will drive rapid population expansion in the Philippines in 2021-2040. While the ageing trend will quicken, impacting consumer trends to some extent, the country will remain relatively young in a regional context. Swift urbanisation wi ... Read More
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Peru in 2040: The Future Demographic
Peru in 2040: The Future Demographic Natural increase will be the key driver of population expansion in Peru in 2021-2040. As the ageing trend accelerates consumer trends will be impacted and state resources will be put under further pressure. Urbanisation will continue at a rapid pace. Peru’s expan ... Read More
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