Category: Marketing & Market Research
Marketing & Market Research market research reports by Euromonitor International
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Eating and Drinking in The Anxiety Economy
Eating and Drinking in The Anxiety Economy The modern consumer confronts a world that is highly stressful. With few signs that this will change anytime soon, responding to consumer stress levels is of the utmost priority to functional products throughout the food and beverage space. This report will ... Read More
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Appliances for the Elderly Segment
Appliances for the Elderly Segment As sales to traditionally targeted consumer segments have started to plateau, brands need to find growth elsewhere. According to Euromonitor International’s briefing “The Next Billion Consumers”, the elderly segment is an underserved category with enormous spending ... Read More
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Singapore in 2040: The Future Demographic
Singapore in 2040: The Future Demographic After a few years of decline, Singapore’s population will expand in 2023-2040 due to positive net migration, while natural increase will contribute up to 2033. Ageing will be a key demographic shift up to 2040 as the 80+ cohorts expand rapidly, putting press ... Read More
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Megatrends in Argentina
Megatrends in Argentina This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested in Argentina. Euromonitor's Megatre ... Read More
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Romania in 2040: The Future Demographic
Romania in 2040: The Future Demographic Romania is set to experience continuing depopulation in 2021-2040 due to natural decrease and negative net migration. The population is set to age rapidly which will impact consumer trends and put further pressure on state resources. Urbanisation will increase ... Read More
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Hong Kong, China in 2040: The Future Demographic
Hong Kong, China in 2040: The Future Demographic Population expansion in Hong Kong in most years up to 2040 will be driven by positive net migration. Ageing will be a key trend over this timeframe as life expectancy rises further and birth rates and fertility remain extremely low. Consumer trends a ... Read More
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Kazakhstan in 2040: The Future Demographic
Kazakhstan in 2040: The Future Demographic Kazakhstan’s population will experience rapid growth in 2021-2040 driven solely by elevated rates of natural increase. Despite the brisk expansion of older age cohorts, the country will get younger in terms of median age over the timeframe as numbers of yo ... Read More
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Understanding the Path to Purchase: 2022 Global Consumer Types
Understanding the Path to Purchase: 2022 Global Consumer Types Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits an ... Read More
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Consumer Lifestyles in South Africa
Consumer Lifestyles in South Africa This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in South Africa. Euromon ... Read More
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Consumer Values and Behaviour in South Africa
Consumer Values and Behaviour in South Africa This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in South Africa. Euromonitor's Consumer Values and Behaviour in South Africa report a ... Read More
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Consumer Types in South Africa
Consumer Types in South Africa Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can bet ... Read More
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Megatrends in Poland
Megatrends in Poland This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Poland. Euromonitor's Megatrends in ... Read More
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Income and Expenditure in Western Europe
Income and Expenditure in Western Europe Over the near term, mounting inflationary pressure is set to limit purchasing power of the European population and curb discretionary spending growth. In the long term, however, consumer incomes are set to expand, remaining the third largest globally, due to ... Read More
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Income and Expenditure in Western Europe
Income and Expenditure in Western Europe Over the near term, mounting inflationary pressure is set to limit purchasing power of the European population and curb discretionary spending growth. In the long term, however, consumer incomes are set to expand, remaining the third largest globally, due to ... Read More
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Consumer Values and Behaviour in Saudi Arabia
Consumer Values and Behaviour in Saudi Arabia This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Saudi Arabia. Euromonitor's Consumer Values and Behaviour in Saudi Arabia report a ... Read More
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Megatrends in Chile
Megatrends in Chile This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Chile. Euromonitor's Megatrends in Ch ... Read More
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Economy, Finance and Trade in Latin America
Economy, Finance and Trade in Latin America Latin American economies witness economic slowdown, coupled with skyrocketing inflation and depreciation of local currencies. While economic development of regional economies varies, pressing monetary and economic issues burden most Latin American countrie ... Read More
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Consumer Types in Sweden
Consumer Types in Sweden Consumer types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better de ... Read More
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Megatrends in Sweden
Megatrends in Sweden This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Sweden. Euromonitor's Megatrends in ... Read More
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Economy, Finance and Trade in Asia Pacific
Economy, Finance and Trade in Asia Pacific Asia Pacific is set to remain the fastest-growing region, led by major developing economies such as China, India and Indonesia. The region is set to benefit from economic reforms and transformation, strong manufacturing, exports and foreign investments, imp ... Read More
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The Czech Republic in 2040: The Future Demographic
The Czech Republic in 2040: The Future Demographic The Czech Republic is set to experience depopulation from 2024-2040 as a result of natural decrease and negative net migration in 2023-2027. Rapid growth in older age groups and a dwindling workforce over this timeframe will impact consumer trends a ... Read More
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Egypt in 2040: The Future Demographic
Egypt in 2040: The Future Demographic Population expansion in Egypt in 2021-2040 will be driven by natural increase. Despite rapid ageing, Egypt will remain relatively young in a global context. Urbanisation will continue to be swift, although urban population will still be below 50% by 2040. Egypt ... Read More
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Dominican Republic in 2040: The Future Demographic
Dominican Republic in 2040: The Future Demographic Population expansion in the Dominican Republic will be driven by natural increase in 2021-2040. Ageing will be swift, impacting consumer trends and putting increased pressure on state resources to some extent. Fast urbanisation will result in over 9 ... Read More
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Income and Expenditure in Middle East and Africa
Income and Expenditure in Middle East and Africa During March 2022, the Bank of Israel announced that interest rates would be rising for the first time since 2018. This led to March 2022 broken all records for the numbers of mortgages being taken out in the country, with NIS13 billion in mortgage lo ... Read More
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Consumer Need States and Mindful Mindsets Across Fmcg
Consumer Need States and Mindful Mindsets Across Fmcg As we move into a more atomised world of diverging lifestyle patterns, fragmenting use occasions and blurring categories, consumers are increasingly primed to focus on the desired outcome or intention of their consumption, with nuance and mindful ... Read More
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