Category: Marketing & Market Research
Marketing & Market Research market research reports by Euromonitor International
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Households in Asia Pacific
Households in Asia Pacific Households in Asia Pacific are experiencing major structural transformation. The growth in urban concentrated households is resulting in changing consumption patterns, while lifestyle changes are resulting in changing household compositions from family-focused to solo-livi ... Read More
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New Consumer Landscape: The Consumer Is Changing
New Consumer Landscape: The Consumer Is Changing The world is rapidly evolving due economic, political, geographic and climate changes. This is contributing to a change in consumer’s habit and behaviour as they try to keep pace with these newer developments. Deeper understanding of these changes and ... Read More
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Greece in 2040: The Future Demographic
Greece in 2040: The Future Demographic Ongoing depopulation in Greece in 2021-2040 will be driven mainly by natural decrease as birth rates remain low. Ageing will affect consumer trends and add to pressure on state resources. Athens will remain the key consumer market, despite shrinking at the fast ... Read More
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Croatia in 2040: The Future Demographic
Croatia in 2040: The Future Demographic Further depopulation in Croatia in 2021-2040 will be driven by a combination of natural decrease and negative net migration. Ageing, illustrated by rapid growth in older cohorts, will affect consumer trends and place more pressure on state resources. Urbanisat ... Read More
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Direct Selling in Pakistan
Direct Selling in Pakistan Despite growing consumer awareness and the presence of questionable brands and products in the direct selling channel, the channel continues to remain relevant, particularly in rural areas where malls and shopping centres are fewer in number. In these areas, local communit ... Read More
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Megatrends: Convenience
Megatrends: Convenience This report is part of Euromonitor International’s Megatrends series. It focuses on the Convenience Megatrend, one of Euromonitor's 10 megatrends impacting business, exploring the forces driving consumers’ prioritisation of convenience, how the trend manifests in terms of con ... Read More
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Megatrends: Personalisation
Megatrends: Personalisation As more consumers demand products and services to meet their specific needs, companies are racing to build bespoke offerings rather than risk being left behind. As technology advances, industries are rushing headlong into the new market for personalisation, in some cases ... Read More
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Uganda in 2040: The Future Demographic
Uganda in 2040: The Future Demographic Uganda’s population will increase rapidly in 2021-2040 due to strong rates of natural increase. It will continue to be one of the youngest countries in the world due to high birth rates and low life expectancy. A huge surge in population should make Uganda incr ... Read More
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Switzerland in 2040: The Future Demographic
Switzerland in 2040: The Future Demographic In 2021-2040, net migration will be the main driver of population expansion in Switzerland. Ageing will accelerate up to 2040, as life expectancy rises and birth rates remain low, impacting consumer inclinations and placing further pressure on state resour ... Read More
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Sweden in 2040: The Future Demographic
Sweden in 2040: The Future Demographic Strong rates of net migration and natural increase will drive rapid population expansion in Sweden in 2021-2040. Ageing will accelerate over this timeframe as longevity climbs, but Sweden will remain younger than average in a regional context due to its relativ ... Read More
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New Consumer Landscape: Consumerism and Beyond
New Consumer Landscape: Consumerism and Beyond Due to changing global demographics and unfolding financial and environmental concerns, consumption patterns have been evolving over the recent years, accelerating the shift towards more budget-conscious and eco-aware shopping. As changing consumer valu ... Read More
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Voice of the Industry: Consumer Lifestyles 2022
Voice of the Industry: Consumer Lifestyles 2022 This report highlights the results of Euromonitor International’s Voice of the Industry: Lifestyles survey capturing insights on consumer behaviour, shopping and spending priorities and corporate strategy objectives from professionals working in compan ... Read More
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Cameroon in 2040: The Future Demographic
Cameroon in 2040: The Future Demographic Strong rates of natural increase will drive rapid population expansion in Cameroon in 2021-2040, despite negative net migration over the timeframe. Despite following an ageing trend, Cameroon will remain an extremely young country due to its high birth rates ... Read More
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Lithuania in 2040: The Future Demographic
Lithuania in 2040: The Future Demographic After a brief period of expansion, depopulation will resume in Lithuania in 2023-2040, as net migration turns negative once more, and natural decrease continues. Ageing will accelerate, impacting consumer trends and placing increased pressure on state resour ... Read More
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Finland in 2040: The Future Demographic
Finland in 2040: The Future Demographic While Finland will expand overall in 2021-2040, its population is set to decline from 2035 onwards when positive net migration rates will no longer be able to mitigate natural decrease. Ageing will impact consumer trends and state resources will be affected by ... Read More
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Belgium in 2040: The Future Demographic
Belgium in 2040: The Future Demographic Positive net migration will be the main driver of strong population expansion in Belgium in 2021-2040. Ageing will continue to be a key demographic theme, affecting consumer trends and placing a burden on state resources. Urbanisation will be swift as a result ... Read More
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Angola in 2040: The Future Demographic
Angola in 2040: The Future Demographic Extremely fast population expansion in Angola in 2021-2040 will be driven by strong rates of natural increase. Angola will remain one of the youngest countries globally as a result of very high fertility and birth rates, alongside relatively low life expectancy ... Read More
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Austria in 2040: The Future Demographic
Austria in 2040: The Future Demographic Austria’s population is set to expand quickly in 2021-2040 determined by elevated rates of net migration. Like elsewhere in Europe, ageing will remain a key demographic trend, putting pressure on government resources and impacting consumer spending habits. For ... Read More
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Top Five Digital Consumer Trends in 2023
Top Five Digital Consumer Trends in 2023 Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying, customisa ... Read More
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Megatrends in Morocco
Megatrends in Morocco This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Morocco. Euromonitor's Megatrends i ... Read More
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Megatrends in Egypt
Megatrends in Egypt This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Egypt. Euromonitor's Megatrends in Eg ... Read More
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Taiwan in 2040: The Future Demographic
Taiwan in 2040: The Future Demographic Depopulation in Taiwan up to 2040 will be driven by natural decrease as already low birth rates fall further and death rates rise. Rapid increases in older groups illustrates the ageing trend which will impact consumer lifestyles and spending habits, as well as ... Read More
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Food, Beverages and Tobacco in Asia Pacific
Food, Beverages and Tobacco in Asia Pacific Asia Pacific remained the largest global producer of food, beverages and tobacco in 2021, with sales valued at USD3,809 billion. With the release of pent-up demand, the industry’s turnover witnessed an increase in 2021. Going forward, expanding domestic ma ... Read More
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Food, Beverages and Tobacco in Latin America
Food, Beverages and Tobacco in Latin America Ageing, urbanisation and migration continue to be major factors shaping the global population. The number of seniors around the world kept expanding in 2021 and is expected to grow further in the years to 2040. The number of small children is systematical ... Read More
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Megatrends in Taiwan
Megatrends in Taiwan This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Taiwan. Euromonitor's Megatrends in ... Read More
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