Category: Marketing & Market Research
Marketing & Market Research market research reports by Euromonitor International
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Finland in 2040: The Future Demographic
Finland in 2040: The Future Demographic While Finland will expand overall in 2021-2040, its population is set to decline from 2035 onwards when positive net migration rates will no longer be able to mitigate natural decrease. Ageing will impact consumer trends and state resources will be affected by ... Read More
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Belgium in 2040: The Future Demographic
Belgium in 2040: The Future Demographic Positive net migration will be the main driver of strong population expansion in Belgium in 2021-2040. Ageing will continue to be a key demographic theme, affecting consumer trends and placing a burden on state resources. Urbanisation will be swift as a result ... Read More
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Angola in 2040: The Future Demographic
Angola in 2040: The Future Demographic Extremely fast population expansion in Angola in 2021-2040 will be driven by strong rates of natural increase. Angola will remain one of the youngest countries globally as a result of very high fertility and birth rates, alongside relatively low life expectancy ... Read More
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Austria in 2040: The Future Demographic
Austria in 2040: The Future Demographic Austria’s population is set to expand quickly in 2021-2040 determined by elevated rates of net migration. Like elsewhere in Europe, ageing will remain a key demographic trend, putting pressure on government resources and impacting consumer spending habits. For ... Read More
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Top Five Digital Consumer Trends in 2023
Top Five Digital Consumer Trends in 2023 Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying, customisa ... Read More
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Megatrends in Morocco
Megatrends in Morocco This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Morocco. Euromonitor's Megatrends i ... Read More
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Megatrends in Egypt
Megatrends in Egypt This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Egypt. Euromonitor's Megatrends in Eg ... Read More
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Taiwan in 2040: The Future Demographic
Taiwan in 2040: The Future Demographic Depopulation in Taiwan up to 2040 will be driven by natural decrease as already low birth rates fall further and death rates rise. Rapid increases in older groups illustrates the ageing trend which will impact consumer lifestyles and spending habits, as well as ... Read More
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Food, Beverages and Tobacco in Asia Pacific
Food, Beverages and Tobacco in Asia Pacific Asia Pacific remained the largest global producer of food, beverages and tobacco in 2021, with sales valued at USD3,809 billion. With the release of pent-up demand, the industry’s turnover witnessed an increase in 2021. Going forward, expanding domestic ma ... Read More
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Food, Beverages and Tobacco in Latin America
Food, Beverages and Tobacco in Latin America Ageing, urbanisation and migration continue to be major factors shaping the global population. The number of seniors around the world kept expanding in 2021 and is expected to grow further in the years to 2040. The number of small children is systematical ... Read More
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Megatrends in Taiwan
Megatrends in Taiwan This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Taiwan. Euromonitor's Megatrends in ... Read More
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Eating and Drinking in The Anxiety Economy
Eating and Drinking in The Anxiety Economy The modern consumer confronts a world that is highly stressful. With few signs that this will change anytime soon, responding to consumer stress levels is of the utmost priority to functional products throughout the food and beverage space. This report will ... Read More
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Appliances for the Elderly Segment
Appliances for the Elderly Segment As sales to traditionally targeted consumer segments have started to plateau, brands need to find growth elsewhere. According to Euromonitor International’s briefing “The Next Billion Consumers”, the elderly segment is an underserved category with enormous spending ... Read More
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Singapore in 2040: The Future Demographic
Singapore in 2040: The Future Demographic After a few years of decline, Singapore’s population will expand in 2023-2040 due to positive net migration, while natural increase will contribute up to 2033. Ageing will be a key demographic shift up to 2040 as the 80+ cohorts expand rapidly, putting press ... Read More
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Megatrends in Argentina
Megatrends in Argentina This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested in Argentina. Euromonitor's Megatre ... Read More
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Romania in 2040: The Future Demographic
Romania in 2040: The Future Demographic Romania is set to experience continuing depopulation in 2021-2040 due to natural decrease and negative net migration. The population is set to age rapidly which will impact consumer trends and put further pressure on state resources. Urbanisation will increase ... Read More
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Hong Kong, China in 2040: The Future Demographic
Hong Kong, China in 2040: The Future Demographic Population expansion in Hong Kong in most years up to 2040 will be driven by positive net migration. Ageing will be a key trend over this timeframe as life expectancy rises further and birth rates and fertility remain extremely low. Consumer trends a ... Read More
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Kazakhstan in 2040: The Future Demographic
Kazakhstan in 2040: The Future Demographic Kazakhstan’s population will experience rapid growth in 2021-2040 driven solely by elevated rates of natural increase. Despite the brisk expansion of older age cohorts, the country will get younger in terms of median age over the timeframe as numbers of yo ... Read More
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Understanding the Path to Purchase: 2022 Global Consumer Types
Understanding the Path to Purchase: 2022 Global Consumer Types Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits an ... Read More
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Consumer Lifestyles in South Africa
Consumer Lifestyles in South Africa This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in South Africa. Euromon ... Read More
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Consumer Values and Behaviour in South Africa
Consumer Values and Behaviour in South Africa This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in South Africa. Euromonitor's Consumer Values and Behaviour in South Africa report a ... Read More
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Consumer Types in South Africa
Consumer Types in South Africa Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can bet ... Read More
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Megatrends in Poland
Megatrends in Poland This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Poland. Euromonitor's Megatrends in ... Read More
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Income and Expenditure in Western Europe
Income and Expenditure in Western Europe Over the near term, mounting inflationary pressure is set to limit purchasing power of the European population and curb discretionary spending growth. In the long term, however, consumer incomes are set to expand, remaining the third largest globally, due to ... Read More
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Income and Expenditure in Western Europe
Income and Expenditure in Western Europe Over the near term, mounting inflationary pressure is set to limit purchasing power of the European population and curb discretionary spending growth. In the long term, however, consumer incomes are set to expand, remaining the third largest globally, due to ... Read More
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