Category: Marketing & Market Research
Marketing & Market Research market research reports by Euromonitor International
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Income and Expenditure in Latin America
Income and Expenditure in Latin America In most Latin American countries, income inequality is set to reduce over the period to 2040. Increasing investment in rural development and rising agricultural productivity are expected to diminish the rural/urban income gap, while increasing access to social ... Read More
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Households in Middle East and Africa
Households in Middle East and Africa The number of households in the Middle East and Africa region is rising rapidly, unlocking high levels of unmet potential. Rapid urbanisation and improving longevity result in a rising number of singletons and growing demand for apartments. Households are becomin ... Read More
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Income and Expenditure in Asia Pacific
Income and Expenditure in Asia Pacific Rapid economic development, ongoing urbanisation and digitalisation are expected to spur economic growth within Asia Pacific, with the region enjoying the largest income gains globally through to 2040. Vast infrastructure investments are expected to spur region ... Read More
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Special Diets: A Spotlight on Low-Carb, Keto and Paleo Diets
Special Diets: A Spotlight on Low-Carb, Keto and Paleo Diets Special diets remain an important tool for weight management. The majority of followers of keto, low-carb and paleo diets are young, educated consumers without major health issues, which makes special diets a preventative measure and a par ... Read More
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Megatrends in Denmark
Megatrends in Denmark This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested in Denmark. Euromonitor's Megatrends ... Read More
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World Market for Consumer Health
World Market for Consumer Health As the COVID-19 pandemic has largely receded as the chief driver of growth, the global market for consumer health in 2022 has instead responded to a swift rise in global inflation, shortages to ingredients and raw materials, and bottlenecks in shipping. Together, the ... Read More
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United Kingdom in 2040: The Future Demographic
United Kingdom in 2040: The Future Demographic Population expansion in the UK will be driven by positive rates of net migration in 2021-2040 as natural change turns negative after 2028. Consumer trends will be impacted and state resources will be put under increasing pressure as the ageing trend acc ... Read More
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Venezuela in 2040: The Future Demographic
Venezuela in 2040: The Future Demographic Surging population expansion in Venezuela in 2021-2040 will be driven by natural increase, as well as positive net migration for most of the 2020s. While ageing will be a key trend impacting consumer behaviours to some extent, the country will remain relativ ... Read More
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Children’s Food: A Playground of Opportunity
Children’s Food: A Playground of Opportunity Baby food players face challenges ahead given the unfavourable sociodemographic conditions, which will result in reduced volume sales growth opportunities. Therefore, premiumisation strategies will be paramount, driven by greater focus on innovation, incl ... Read More
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Tapping the Potential of ASEAN
Tapping the Potential of ASEAN Emerging Asia has been one of the most exciting regions in emerging markets during the last two decades and this trend is expected to continue, though the pace of growth has slowed down as the economies transform and mature. By 2040, emerging Asia will account for almo ... Read More
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Global Income and Expenditure Trends
Global Income and Expenditure Trends Businesses globally are facing changes in consumer markets in the short term, owing to the rising cost of living and increasingly financially cautious consumers. Income and expenditure insights are crucial in identifying how to maintain consumer loyalty and reach ... Read More
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Consumer Lifestyles in Nigeria
Consumer Lifestyles in Nigeria Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Nigeria. Euromonitor's Con ... Read More
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The Philippines in 2040: The Future Demographic
The Philippines in 2040: The Future Demographic Natural increase will drive rapid population expansion in the Philippines in 2021-2040. While the ageing trend will quicken, impacting consumer trends to some extent, the country will remain relatively young in a regional context. Swift urbanisation wi ... Read More
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Peru in 2040: The Future Demographic
Peru in 2040: The Future Demographic Natural increase will be the key driver of population expansion in Peru in 2021-2040. As the ageing trend accelerates consumer trends will be impacted and state resources will be put under further pressure. Urbanisation will continue at a rapid pace. Peru’s expan ... Read More
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North Macedonia in 2040: The Future Demographic
North Macedonia in 2040: The Future Demographic Depopulation is set to continue in North Macedonia up to 2040 due to natural decrease and negative net migration. As ageing occurs, consumer trends will be impacted and state resources will experience further pressure. Skopje will continue to be the do ... Read More
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Voice of the Industry: Retailing
Voice of the Industry: Retailing Euromonitor International’s Voice of the Industry: Retailing survey includes opinions from more than 440 professionals working at retailers and consumer brands on performance, trends, innovation and strategic priorities relating to the retailing industry. Euromonitor ... Read More
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Six ways Chinese brands can move up the value chain
Six ways Chinese brands can move up the value chain Xiaomi, TCL and Oppo are aggressively expanding into overseas markets and enjoy tremendous success. However, these brands tend to be popular with consumers due to their low prices. What can Chinese brands do to shed the negative perception of low q ... Read More
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New Consumer Landscape: A Global Overview
New Consumer Landscape: A Global Overview Today’s consumer is diverse, not only along the lines of race, ethnicity, age, income, education and urban-rural locations, but also in terms of their behaviours, values and priorities. The environment and the setting in which they live are also changing and ... Read More
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Megatrends in Singapore
Megatrends in Singapore This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Singapore. Euromonitor's Megatren ... Read More
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Laos in 2040: The Future Demographic
Laos in 2040: The Future Demographic Rapid population expansion in Laos in 2021-2040 will be driven solely by positive rates of natural increase. Ageing will accelerate in the future, even though Laos will remain relatively young in a regional context due to its comparatively high birth rates. Despi ... Read More
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Asians Not Having Fun – Low Spending on Traditional Toys and Games
Asians Not Having Fun – Low Spending on Traditional Toys and Games Asian consumers underspend on traditional toy and games compared to other regions. Why are Asians not buying traditional toys, and will the apparent negative connotations of play change over the forecast period? Euromonitor Internati ... Read More
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Global Market Overview of Chicken
Global Market Overview of Chicken This briefing examines how the chicken commodity performs globally and in the largest countries in terms of supply and consumption. The report also provides data and analysis on chicken price dynamics, key meat-consuming industries, and exports and imports for count ... Read More
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Megatrends in the US
Megatrends in the US This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in the US. Euromonitor's Megatrends in ... Read More
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Consumer values and behaviour in the US
Consumer values and behaviour in the US This report visually explores everyday habits and behaviours that reflect consumers’ beliefs and values, linking behavioural trends with purchase and consumption habits in the US. Euromonitor's Consumer values and behaviour in the US report analyses factors in ... Read More
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Consumer Lifestyles in the US
Consumer Lifestyles in the US Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in the US. Euromonitor's Consu ... Read More
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