Category: Marketing & Market Research
Marketing & Market Research market research reports by Euromonitor International
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Vietnam Cities Review
Vietnam Cities Review Hanoi and Ho Chi Minh City are Vietnam’s most economically vibrant cities, thanks to large populations, developed labour markets and increasing investment in the megacities. Moreover, Ho Chi Minh City holds the greatest potential for future economic growth. However, challenges ... Read More
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The UK Cities Review
The UK Cities Review London, Bristol and Edinburgh are the UK’s most economically vibrant cities. The cities’ economic strength is partially supported by elevated consumer expenditure and extensive digitalisation. Nevertheless, Birmingham holds the greatest potential for future economic growth. Howe ... Read More
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Megatrends in Hong Kong, China
Megatrends in Hong Kong, China This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Hong Kong, China. Euromoni ... Read More
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Wellness: Longevity and the Quest for Healthy Ageing in Asia Pacific
Wellness: Longevity and the Quest for Healthy Ageing in Asia Pacific Wellness has been identified by Euromonitor International as having the furthest-reaching impact on industries and consumers in the future. This report looks at the link between rising longevity and consumers’ search for a healthy ... Read More
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Free From in Austria
Free From in Austria Free from products are gaining popularity in the Austrian market. The most popular products so far are free from lactose within dairy. Although lactose intolerance is not prevalent in Austria, a growing number of consumers deem such products to be healthier than standard options ... Read More
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The Impact of the War in Ukraine on Channels in Russia
The Impact of the War in Ukraine on Channels in Russia This report examines the early impact of the war in Ukraine on the retailing sector in Russia. Decreased disposable incomes, the suspension of activities by international players, sanctions and price increases have influenced consumers’ prioriti ... Read More
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Consumer Types in Japan
Consumer Types in Japan Consumer types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better dev ... Read More
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Consumer Lifestyles in Japan
Consumer Lifestyles in Japan Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Japan Euromonitor's Consumer ... Read More
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Chile in 2040: The Future Demographic
Chile in 2040: The Future Demographic Steady population expansion in Chile up to 2040 will be influenced by natural increase and after 2030, positive net migration. Ageing will be a key theme as older groups surge, transforming consumer trends. Chile will remain one of the most urbanised regional co ... Read More
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Pakistan in 2040: The Future Demographic
Pakistan in 2040: The Future Demographic Population expansion will be rapid in Pakistan in 2021-2040 with natural increase driving this trend. Although birth rates will decline over this timeframe, they will remain elevated, ensuring Pakistan continues to be a young country in a regional context. Sw ... Read More
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Myanmar in 2040: The Future Demographic
Myanmar in 2040: The Future Demographic Rapid population expansion in 2021-2040 will be driven by natural increase. The ageing trend will accelerate; however, Myanmar will remain relatively young in a regional context and if prepared it could take advantage of a demographic dividend over this timefr ... Read More
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Better For You Packaged Food in the United Arab Emirates
Better For You Packaged Food in the United Arab Emirates Consumers in the United Arab Emirates maintained healthy diets in 2021 as a result of the pandemic, which encouraged many of them to focus on their health and wellbeing. Part of this involved enhancing their immune systems by being more mindfu ... Read More
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Naturally Healthy Packaged Food in the United Arab Emirates
Naturally Healthy Packaged Food in the United Arab Emirates NH honey has been gaining in popularity in the United Arab Emirates, especially since the emergence of the pandemic, which encouraged local consumers to focus more on their health and wellbeing. Honey is perceived as offering natural immuni ... Read More
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Naturally Healthy Beverages in the United Arab Emirates
Naturally Healthy Beverages in the United Arab Emirates Demand for naturally healthy beverages stabilised in 2021, following retail volume declines the previous year. The stable performance was driven by the largest category of NH fruit/vegetable juice, while other beverages continued to decline inc ... Read More
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Better For You Beverages in the United Arab Emirates
Better For You Beverages in the United Arab Emirates Better for you beverages is reaching maturity in the United Arab Emirates, with 2021 recording flat retail volume and value growth, as the category stabilised following the application of taxation towards the end of the review period. The latter w ... Read More
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Dubai in the United Arab Emirates
Dubai in the United Arab Emirates The Dubai in United Arab Emirates report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth a ... Read More
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Cities Household Necessities Spending Index
Cities Household Necessities Spending Index The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities. The repo ... Read More
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Germany in 2040: The Future Demographic
Germany in 2040: The Future Demographic Germany’s population is set to decline up to 2040, after peaking in 2022, as net migration rates fall, and natural decrease occurs. Ageing is set to quicken as people live longer and birth rates drop, resulting in major changes in consumer trends and a further ... Read More
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Nursultan in Kazakhstan
Nursultan in Kazakhstan The Nursultan in Kazakhstan report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consume ... Read More
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Voice of the Consumer: Lifestyles Survey 2022: Key Insights
Voice of the Consumer: Lifestyles Survey 2022: Key Insights Voice of the Consumer: Lifestyles Survey 2022: Key Insights report offers valuable insights into global consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and ... Read More
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The Future of Emerging Asia
The Future of Emerging Asia Emerging Asia has been one of the most exciting regions in emerging markets during the last two decades and this trend is expected to continue, though the pace of growth has slowed down as the economies transform and mature. By 2040, emerging Asia will account for almost ... Read More
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Top Five Digital Consumer Trends in 2022
Top Five Digital Consumer Trends in 2022 Technological advances in 2022 will continue to reshape shopping behaviour for digitally-savvy consumers. This report explores the top five tech-driven trends expected to reshape commerce the most in the year ahead. Some of the trends included in this report’ ... Read More
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Consumers in 2022
Consumers in 2022 The consumer landscape of 2022 will be characterised by a strong rebound in consumer expenditure on hotels and catering, transport, and leisure and recreation, as pent-up demand is released. On the whole, global consumer expenditure is set to grow by 4.5% year-on-year in real terms ... Read More
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Consumer Cities 2022: Where to Look for Opportunities?
Consumer Cities 2022: Where to Look for Opportunities? The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Citi ... Read More
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Top 10 Global Consumer Trends 2022
Top 10 Global Consumer Trends 2022 This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is responding across consum ... Read More
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