Category: Demographics
Demographics market research reports by Euromonitor International
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Belgium: Consumer Profile
Belgium: Consumer Profile Belgium is seeing a rise in single-person households and an ageing population, shaping demand for wellness and healthcare products. Sustainability concerns remain high, contributing to sales of eco-friendly, energy-efficient goods. Inflation has, however, prompted a cost-co ... Read More
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Megatrends in Japan
Megatrends in Japan This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Japan. Euromonitor's Megatrends in Japan ... Read More
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Voice of the Consumer: Sustainability Survey 2024 Key Insights
Voice of the Consumer: Sustainability Survey 2024 Key Insights Conscious consumers favour high-quality, tasteful and sustainably designed products. They appreciate brands that facilitate an easy and accessible sustainable lifestyle. Understanding these consumer attitudes towards sustainability is vi ... Read More
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Megatrends in Nigeria
Megatrends in Nigeria This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Nigeria. Euromonitor's Megatrends in N ... Read More
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Megatrends in New Zealand
Megatrends in New Zealand This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in New Zealand. Euromonitor's Megatre ... Read More
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Megatrends in Italy
Megatrends in Italy This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Italy. Euromonitor's Megatrends in Italy ... Read More
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Megatrends in Turkey
Megatrends in Turkey This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Turkey. Euromonitor's Megatrends in Tur ... Read More
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Saudi Arabia: Consumer Profile
Saudi Arabia: Consumer Profile The Saudi population will continue to rise going into 2040, as fertility rates and life expectancy remain high. Generation Alpha will comprise over a quarter of the population, showing great potential as a key consumer segment. Income inequality will continue to be a c ... Read More
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Megatrends in Canada
Megatrends in Canada This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Canada. Euromonitor's Megatrends in Can ... Read More
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Megatrends in South Africa
Megatrends in South Africa This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in South Africa. Euromonitor's Megat ... Read More
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Megatrends in the United Arab Emirates
Megatrends in the United Arab Emirates This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in the United Arab Emira ... Read More
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Nigeria: Consumer Profile
Nigeria: Consumer Profile Nigeria’s population is projected to nearly double by 2040, as it reaches 313 million citizens. Rapid urbanisation will continue, while the median age will be 21.1 as Gen Alpha is expected to dominate the consumer landscape. Soaring inflation and high unemployment continue ... Read More
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Megatrends in Singapore
Megatrends in Singapore This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Singapore. Euromonitor's Megatrends ... Read More
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Megatrends in South Korea
Megatrends in South Korea This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in South Korea. Euromonitor's Megatre ... Read More
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Voice of the Consumer: Beauty Survey 2024 Key Highlights
Voice of the Consumer: Beauty Survey 2024 Key Highlights This report highlights the results of Euromonitor International’s 2024 Voice of the Consumer: Beauty Survey, covering the everyday beauty routines, skin care, hair care and colour cosmetics habits and trends of global consumers. Euromonitor In ... Read More
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United Arab Emirates: Consumer Profile
United Arab Emirates: Consumer Profile The population of the United Arab Emirates is forecast to continue growing over the period to 2040. The consumer landscape will remain young and diverse, primarily composed of immigrant populations. By 2040, Gen Z is expected to become the most influential cons ... Read More
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Australia: Consumer Profile
Australia: Consumer Profile The population of Australia will continue to steady growth over 2023-2040, driven primarily by immigration, rising life expectancy and stable birth rates. Single households will continue its prevalence, presenting opportunities for businesses in sectors such as leisure, e ... Read More
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Competitor Strategies in Toys and Games
Competitor Strategies in Toys and Games Sales of toys and games, buoyed by recent recovery, are poised for continued growth over the next five years. The rising influence of pop culture, the growing kidult market, and the increasingfuture digitalisation of play are shaping the of the industry. Eurom ... Read More
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Staple Foods in the US
Staple Foods in the US 2024 has presented a challenging year for consumers and players alike in staples in the US. While economic uncertainty and conservative spending, coupled with lifestyle changes and slowing prices, are set to contribute to retail volume recovery in a few key categories, overall ... Read More
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Top Global Consumer Trends 2025
Top Global Consumer Trends 2025 This report explores the top five trends projected to have the biggest impact across various industries and categories worldwide in the year ahead. These insights help business stay ahead of disruption, anticipate shopping motivations and fulfil unmet consumer needs. ... Read More
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Hong Kong, China: Consumer Profile
Hong Kong, China: Consumer Profile Expanding population, ageing, migration, and generational shifts are shaping Hong Kong’s demographic landscape. Economic turbulences are influencing consumers consumption patterns, but the majority of consumers believe they will be better off financially in the fut ... Read More
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Indonesia: Consumer Profile
Indonesia: Consumer Profile The demographic landscape in Indonesia is being shaped by its expanding population, high birth rate, large youth cohort and urbanisation. Spending patterns are being shaped by a generational shift, as consumer preferences move towards personalised and tech-driven solution ... Read More
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Consumer Types in Romania
Consumer Types in Romania Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better d ... Read More
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Singapore: Consumer Profile
Singapore: Consumer Profile Ageing, migration and generation shifts are shaping Singapore’s demographic landscape. Economic turbulence and high inflation has led consumers adopting more cautions spending habits. The number of senior citizens are predicted to increase substantially by 2040, alongside ... Read More
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Malaysia: Consumer Profile
Malaysia: Consumer Profile High birth rates and immigration sustain Malaysia’s youthful demographic, with millennials and Gen Z driving digital and eco-conscious preferences. While a saving culture influences spending, an expanding middle class boosts demand for value-orientated goods. Rising single ... Read More
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