Category: Marketing & Market Research
Marketing & Market Research market research reports by Euromonitor International
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Nigeria in 2040: The Future Demographic
Nigeria in 2040: The Future Demographic Nigeria will remain the largest regional country and one of the biggest globally, as its population continues to be boosted by high levels of natural increase in 2021-2040. The country will also remain one of the youngest globally due to high birth rates and l ... Read More
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Consumer Lifestyles in Brazil
Consumer Lifestyles in Brazil Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends Euromonitor's Consumer Lifesty ... Read More
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Asia Pacific Consumer Trends: How Self-love and Individuality are Taking Centre-stage
Asia Pacific Consumer Trends: How Self-love and Individuality are Taking Centre-stage The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. ... Read More
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Consumer Values and Behaviour in Germany
Consumer Values and Behaviour in Germany This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. Euromonitor's Consumer Values and Behaviour in Germany report analyses factors influenci ... Read More
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Poland: Consumer Profile
Poland: Consumer Profile Ageing, urbanisation, migration, and the generational shift continue to shape Poland's demographic landscape. The number of seniors in Poland will notably increase through to 2040. The influence of Millennials on consumer preferences will solidify, and the rising importance ... Read More
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Consumer Lifestyles in Germany
Consumer Lifestyles in Germany Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends Euromonitor's Consumer Lifest ... Read More
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Consumer Lifestyles in Germany
Consumer Lifestyles in Germany Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends Euromonitor's Consumer Lifest ... Read More
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Consumer Lifestyles in the UK
Consumer Lifestyles in the UK Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends. Euromonitor's Consumer Lifest ... Read More
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Consumer Values and Behaviour in the UK
Consumer Values and Behaviour in the UK This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. Euromonitor's Consumer Values and Behaviour in the UK report analyses factors influencing ... Read More
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Latvia in 2040: The Future Demographic
Latvia in 2040: The Future Demographic Natural decrease will be the main driver of depopulation in Latvia in 2021-2040. Low birth rates and climbing longevity will result in an acceleration of ageing, impacting consumers trends and placing an increasing burden on state resources. Latvia’s appeal as ... Read More
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Hungary in 2040: The Future Demographic
Hungary in 2040: The Future Demographic Continuing depopulation in Hungary in 2021-2040 will be driven by natural decrease. Ageing will accelerate, affecting consumer trends and putting pressure on state finances. Urbanisation will quicken and Budapest will continue to be the most populous city. Des ... Read More
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Households in Asia Pacific
Households in Asia Pacific Households in Asia Pacific are experiencing major structural transformation. The growth in urban concentrated households is resulting in changing consumption patterns, while lifestyle changes are resulting in changing household compositions from family-focused to solo-livi ... Read More
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New Consumer Landscape: The Consumer Is Changing
New Consumer Landscape: The Consumer Is Changing The world is rapidly evolving due economic, political, geographic and climate changes. This is contributing to a change in consumer’s habit and behaviour as they try to keep pace with these newer developments. Deeper understanding of these changes and ... Read More
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Greece in 2040: The Future Demographic
Greece in 2040: The Future Demographic Ongoing depopulation in Greece in 2021-2040 will be driven mainly by natural decrease as birth rates remain low. Ageing will affect consumer trends and add to pressure on state resources. Athens will remain the key consumer market, despite shrinking at the fast ... Read More
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Croatia in 2040: The Future Demographic
Croatia in 2040: The Future Demographic Further depopulation in Croatia in 2021-2040 will be driven by a combination of natural decrease and negative net migration. Ageing, illustrated by rapid growth in older cohorts, will affect consumer trends and place more pressure on state resources. Urbanisat ... Read More
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Direct Selling in Pakistan
Direct Selling in Pakistan Despite growing consumer awareness and the presence of questionable brands and products in the direct selling channel, the channel continues to remain relevant, particularly in rural areas where malls and shopping centres are fewer in number. In these areas, local communit ... Read More
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Megatrends: Convenience
Megatrends: Convenience This report is part of Euromonitor International’s Megatrends series. It focuses on the Convenience Megatrend, one of Euromonitor's 10 megatrends impacting business, exploring the forces driving consumers’ prioritisation of convenience, how the trend manifests in terms of con ... Read More
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Megatrends: Personalisation
Megatrends: Personalisation As more consumers demand products and services to meet their specific needs, companies are racing to build bespoke offerings rather than risk being left behind. As technology advances, industries are rushing headlong into the new market for personalisation, in some cases ... Read More
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Uganda in 2040: The Future Demographic
Uganda in 2040: The Future Demographic Uganda’s population will increase rapidly in 2021-2040 due to strong rates of natural increase. It will continue to be one of the youngest countries in the world due to high birth rates and low life expectancy. A huge surge in population should make Uganda incr ... Read More
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Switzerland in 2040: The Future Demographic
Switzerland in 2040: The Future Demographic In 2021-2040, net migration will be the main driver of population expansion in Switzerland. Ageing will accelerate up to 2040, as life expectancy rises and birth rates remain low, impacting consumer inclinations and placing further pressure on state resour ... Read More
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Sweden in 2040: The Future Demographic
Sweden in 2040: The Future Demographic Strong rates of net migration and natural increase will drive rapid population expansion in Sweden in 2021-2040. Ageing will accelerate over this timeframe as longevity climbs, but Sweden will remain younger than average in a regional context due to its relativ ... Read More
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New Consumer Landscape: Consumerism and Beyond
New Consumer Landscape: Consumerism and Beyond Due to changing global demographics and unfolding financial and environmental concerns, consumption patterns have been evolving over the recent years, accelerating the shift towards more budget-conscious and eco-aware shopping. As changing consumer valu ... Read More
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Voice of the Industry: Consumer Lifestyles 2022
Voice of the Industry: Consumer Lifestyles 2022 This report highlights the results of Euromonitor International’s Voice of the Industry: Lifestyles survey capturing insights on consumer behaviour, shopping and spending priorities and corporate strategy objectives from professionals working in compan ... Read More
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Cameroon in 2040: The Future Demographic
Cameroon in 2040: The Future Demographic Strong rates of natural increase will drive rapid population expansion in Cameroon in 2021-2040, despite negative net migration over the timeframe. Despite following an ageing trend, Cameroon will remain an extremely young country due to its high birth rates ... Read More
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Lithuania in 2040: The Future Demographic
Lithuania in 2040: The Future Demographic After a brief period of expansion, depopulation will resume in Lithuania in 2023-2040, as net migration turns negative once more, and natural decrease continues. Ageing will accelerate, impacting consumer trends and placing increased pressure on state resour ... Read More
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