Category: Consumer Goods & Retailing
Consumer Goods & Retailing market research reports by Euromonitor International
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Laundry Care in Indonesia
Demand for laundry care products continued to grow in volume terms in Indonesia in 2024, largely driven by the increasing importance placed on health and hygiene. Laundry care is a well-established and mature product category in the country, with daily usage spanning all income groups. Indonesian co ... Read More
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Polishes in Indonesia
Polishes was somewhat static in Indonesia in 2024, with minimal activity across most subcategories. One reason for this is the limited demand for furniture and metal polishes, as consumers are increasingly less focused on maintaining these items - particularly as disposable, lower-maintenance furnit ... Read More
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Toilet Care in South Korea
Toilet care in South Korea experienced modest retail current value growth in 2024. Within toilet care, toilet cleaning systems saw the highest growth rate, and this also continued to account for the highest share of value sales. This robust performance was primarily fuelled by the rising popularity ... Read More
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Air Care in South Korea
In 2024, air care recorded only low retail current value growth in South Korea, with the category remaining a similar size to the previous year. This stagnation can be attributed to several factors. During the COVID-19 pandemic, heightened awareness of hygiene and concerns about airborne viruses dro ... Read More
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Toilet Care in Malaysia
In 2024, the toilet care market in Malaysia experienced positive retail volume and current value growth, albeit from a relatively low base, with the only categories registering notable sales being toilet liquids/foam and in-cistern devices. During the pandemic, many Malaysians adopted rigorous clean ... Read More
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Dishwashing in Malaysia
The dishwashing market in Malaysia experienced slower growth in current value terms in 2024, compared to the previous year, with both handwashing and automatic dishwashing products showing similar performance trends. With many consumers returning to their physical offices post-pandemic, and spending ... Read More
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Toilet Care in Saudi Arabia
Saudi Arabia’s toilet care posted positive growth in both volume and current value terms in 2024. In-cistern devices, while initially perceived as costlier than other toilet cleaning formats, offer notable long-term benefits for consumers. Once installed, these devices minimise the need for frequent ... Read More
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Surface Care in Saudi Arabia
Surface care in Saudi Arabia saw surface cleaning wipes - particularly all purpose varieties – gain traction in 2024. The overall category of surface care, which currently features a limited range of international brands such as Clorox and Dettol, is seeing a growing presence of local players. These ... Read More
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Laundry Care in Saudi Arabia
In 2024, laundry care in Saudi Arabia benefitted from the expansion of products carrying progressive stain removal and anti-bacterial claims. Products that feature advanced formulas aimed at removing tough stains are increasingly perceived as essential purchases, with those that effectively target f ... Read More
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Surface Care in the United Arab Emirates
A significant trend in surface care in the United Arab Emirates is the rising popularity of multifunctional products, including all purpose cleaning wipes and multi-purpose cleaners, while demand for specialised cleaning solutions remains relatively stagnant. Throughout 2024, multi-purpose cleaners ... Read More
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Polishes in Saudi Arabia
In 2024, polishes in Saudi Arabia benefitted from rising consumer interest in household maintenance and preservation. Local consumers are increasingly turning to floor polish as a practical solution to maintain and enhance the appearance of their flooring. These products not only provide a polished ... Read More
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Home Insecticides in Saudi Arabia
Home insecticides in Saudi Arabia saw electric insecticides suffering limited demand in 2024, with declines in both retail volume and current value sales. Electric insecticides available in the Saudi market primarily target mosquitoes; however, urban areas across the country experience minimal mosqu ... Read More
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Laundry Care in South Africa
Laundry care in South Africa continued to be heavily influenced by consumers’ spending power in 2024. The elevated levels of inflation, combined with high interest rates in the country, have placed consumer spending under pressure. This pressure is evident in the increasing popularity of more access ... Read More
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Dishwashing in South Africa
Dishwashing in South Africa continued to record solid growth rates at the end of the review period, driven by hand dishwashing, which is considered a household essential due to the low possession rate of dishwashers in the country. Hand dishwashing is the most affordable dishwashing option. Euromoni ... Read More
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Toilet Care in China
Awareness of hygiene remains high amongst Chinese consumers even post-pandemic. The cleanliness of toilets is closely linked to consumers’ health, because they are frequently used at home, and invisible bacteria or microorganisms may be hidden on the surface and inside the toilet. Therefore, consume ... Read More
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Dishwashing in China
In 2024, dishwashing in China maintained solid, steady retail volume and current value growth rates. Volume and value sales of hand dishwashing products maintained low increases, with value growth falling below volume due to falling unit prices. The decline in unit prices was primarily due to the in ... Read More
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Bleach in China
Retail volume sales of bleach experienced continuous growth during the pandemic in China, due to its strong functions of killing germs, cleaning, and removing stains. However, as life has returned to normal and the threat of the virus has diminished, demand for bleach has been declining. Consequentl ... Read More
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Laundry Care in Spain
Laundry care in Spain continued to evolve in 2024, with liquid detergents continuing to rise in both retail volume and current value terms. Despite slight declines in unit prices, this trend is largely attributed to the increasing competitiveness of private labels. Private label players have introdu ... Read More
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Bleach in Spain
Bleach in Spain showed continued growth in both retail volume and current value terms in 2024. During the early months of the COVID-19 pandemic in 2020, bleach experienced a dramatic surge in demand, with volume and value growth reaching double-digit levels. This spike was driven by a heightened foc ... Read More
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Toilet Care in Spain
Within Spain’s toilet care category, rim blocks was by far the fastest-growing segment in 2024, driving substantial volume and current value growth overall and supported by price stabilisation following the sharp increases of the previous year. Consumer demand and retailer focus have shifted signifi ... Read More
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Air Care in Spain
The air care category in Spain underwent significant changes in 2024, driven by evolving consumer preferences and increasing environmental awareness. While topline retail value growth has slowed, this is primarily due to price stabilisation rather than diminished demand. Spray/aerosol air fresheners ... Read More
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Polishes in Spain
The polishes category in Spain witnessed a continued steady decline in 2024, influenced by evolving consumer preferences and simplified cleaning routines. Topline polishes have seen reductions in both retail volume and value, largely attributed to stabilised unit prices and waning demand. Metal poli ... Read More
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Bleach in France
France’s bleach market continued to face significant challenges in 2024 as local consumers increasingly turned to cheaper and safer alternatives. Multi-purpose cleaners - especially those made with traditional ingredients like vinegar, baking soda and black soap - have grown in popularity, posing st ... Read More
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Air Care in France
The air care category in France continued to face significant challenges in 2024 as local consumers prioritised spending on essential items like food over non-essential goods. Air care products, often seen as discretionary, thus witnessed a decline in both volume and value sales. While prices have s ... Read More
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Laundry Care in Italy
The Italian Government continued to offer a stimulus package in 2024 to encourage consumers to purchase energy efficient appliances. Under the scheme consumers could benefit from a EUR100 subsidy on washing machines and washer-dryers with an energy rating not lower than class A, with this subsidy in ... Read More
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