Category: Consumer Goods & Retailing
Consumer Goods & Retailing market research reports by Euromonitor International
-
Air Care in Egypt
Air care in Egypt witnessed a recovery in volume sales during 2024 as demand for air fresheners rebounded. The average price of air care spray/aerosols was still subject to price rises of up to 20% in 2024, but this did not deter consumers. Heavy marketing and promotional campaigns drew consumers ba ... Read More
-
Laundry Care in Greece
In line with government initiatives to regulate inflation there was a notable decline in the price per wash when it came to laundry detergents in 2024. All manufacturers reduced their prices to comply with the regulations and to remain competitive, with the price declines ranging from EUR0.03-EUR0.0 ... Read More
-
Toilet Care in Greece
ITBs dominate sales of toilet care in Greece with these products providing a convenient and efficient way to keep toilets clean. The penetration of ITBs increased significantly over the review period but this is now leading to a slowdown in the growth of the category in retail volume terms as the ca ... Read More
-
Dishwashing in Greece
A new law came into effect in spring 2024 in Greece forcing manufacturers of products that are considered household essentials to drop their prices. Hand dishwashing was included in the list of products and therefore companies had to implement price drops. This led to significant price drops from al ... Read More
-
Dishwashing in the Netherlands
Retailers in the Netherlands pursued aggressive discount strategies to counter declining volume sales in 2024. Promotions, such as 2-for-1 deals and bundled discounts, were commonly seen across major supermarket chains, targeting products like 3-in-1 tablets in automatic dishwashing. Despite these e ... Read More
-
Surface Care in the Netherlands
Consumers in the Netherlands are increasingly opting for specialised surface care products, such as bathroom cleaners, kitchen cleaners, scourers, and floor cleaners, as they look for more effective solutions for specific tasks. This trend is driven by a desire to use less product while achieving be ... Read More
-
Bleach in the Netherlands
While bleach remained a staple product for many households in the Netherlands, sales faced headwinds due to increasing environmental awareness. Dutch consumers, particularly younger generations, are more conscious of the environmental and health implications of using bleach, leading some to opt for ... Read More
-
Toilet Care in the Netherlands
Bleach poses a growing threat to the toilet care category in the Netherlands, as more consumers opt for its affordability and effectiveness over specialised products. Many households are using bleach as a cheaper alternative to toilet liquids and rim blocks, leading to a decline in demand for these ... Read More
-
Dishwashing in the Czech Republic
Czech Republic’s dishwashing market automatic dishwashing saw automatic dishwashing undergo a significant shift towards higher-priced products in 2024, reflecting a broader trend of premiumisation within this segment. At the same time, the hand wash dishwashing segment remains dominated by products ... Read More
-
Home Insecticides in the Czech Republic
Home insecticides in Czech Republic benefitted from an overabundance of mosquitos in 2024. During the year, Czech Republic experienced a notable surge in mosquito populations, driven by an unusual combination of warm and wet weather that began in spring. Typically, mosquitoes are a seasonal issue co ... Read More
-
Bleach in Australia
Australia’s bleach category continued to see declines and in both volume and value terms in 2024, in a pattern that began during the aftermath of the pandemic. This decline is primarily attributed to changing consumer lifestyles and heightened awareness around health and environmental concerns. Many ... Read More
-
Dishwashing in Australia
Dishwashing in Australia saw demand pushed by a noticeable decline in foodservice and takeaway turnover in 2024, indicating a growing consumer preference for home-prepared meals. This shift in consumer behaviour has directly influenced the demand for dishwashing products - particularly handwashing l ... Read More
-
Toilet Care in Australia
In 2024, toilet care in Australia saw toilet liquids and foams record steady growth due to their familiarity, competitive pricing and proven effectiveness. Toilet cleaning remains a task that many consumers seek to simplify, creating sustained demand for solutions that are convenient, effective and ... Read More
-
Polishes in Australia
In 2024, polishes in Australia recorded declining volume and value sales across most segments. Several Australians turned to frugal habits to manage financial pressures, as highlighted by Euromonitor’s Voice of the Consumer: Lifestyles Survey. Around 50% actively sought bargains and prioritised mult ... Read More
-
Air Care in Australia
The Australian air care market in 2024 experienced slow overall volume sales growth, but premium and natural scented products emerged as pivotal drivers of consumer interest. A significant shift towards sustainability and non-toxic living among health-conscious consumers has led to the growing popul ... Read More
-
Surface Care in Brazil
As overall inflation rates eased, and the basic basket of goods exerted less pressure on home care products, surface care in Brazil continued to grow in both retail volume and current value terms in 2024. While home care wipes and floor cleaning systems saw the strongest value growth rate, this was ... Read More
-
Toilet Care in Brazil
Toilet care products in Brazil maintained retail volume and current value growth in 2024. However, the inflationary pressure that hit the country over recent years drove the rise of regional brands, which led toilet care to see a deceleration of value growth in 2024, while accelerating its volume gr ... Read More
-
Air Care in Brazil
The residual effect of the pandemic made consumers value their household space, which continued to push air care to see growth in both retail volume and current value terms in Brazil in 2024. Moreover, as many companies permanently adopted a hybrid working model, consumers continued to spend more ti ... Read More
-
Laundry Care in the United Kingdom
Laundry care continued to perform well in the United Kingdom in 2024. Overall, there was top level growth in retail volume terms, continuing the historic trend in this category. In addition, the volume growth recorded in 2024 was higher than that in 2023, as this category has fully normalised in the ... Read More
-
Dishwashing in the United Kingdom
Dishwashing in the United Kingdom saw low retail volume growth at the top level in 2024. Automatic dishwashing tablets and hand dishwashing outperformed the rest of the category in terms of volume growth in this year. Automatic dishwashing tablets in particular performed well, given that this is now ... Read More
-
Surface Care in the United Kingdom
Surface care continued to grow in retail volume terms in the United Kingdom in 2024, recording a better performance than in 2023. The category experienced a particularly large spike in sales during 2020, given the COVID-19 pandemic. However, growth rates have now normalised, with a steadier growth t ... Read More
-
Air Care in the United Kingdom
Overall air care saw low retail volume growth in the United Kingdom in 2024. This continued a long-standing trend for the category, which saw consistent volume growth throughout recent years. Liquid air fresheners outperformed the rest of the air care category in 2024, recording the strongest retail ... Read More
-
Polishes in the United Kingdom
Polishes experienced a steep decline in retail volume terms in the United Kingdom in 2024. Historically this category was in decline; however, the fall in sales in 2024 was steeper than in historic years. There was a universal decline across all product categories within polishes, with the biggest d ... Read More
-
Dishwashing in Indonesia
Dishwashing in Indonesia saw further strong growth in 2024, following on from previous years’ patterns, with rises propelled by a shift in consumer habits and increased awareness, mainly in rural areas. Manufacturers have played a crucial role in this development by introducing hand dishwashing prod ... Read More
-
Toilet Care in Indonesia
Toilet care in Indonesia posted strong and stable growth in 2024, driven by ongoing urbanisation trends across the country. As more Indonesians move to urban areas, their living standards are improving, leading to a stronger focus on hygiene and home cleanliness. This shift has fostered a heightened ... Read More
Research Assistance
