Category: Consumer Goods & Retailing
Consumer Goods & Retailing market research reports by Euromonitor International
-
Bleach in Denmark
The bleach category faces significant challenges in Denmark due to rising health concerns. Higher awareness of the potential health risks associated with bleach, such as respiratory issues and skin irritation, are driving consumers away from the bleach category. Increasingly, bleach is seen as out-d ... Read More
-
Toilet Care in Denmark
In line with rising awareness of sustainability in Denmark, packaging innovation is gaining traction in toilet care. There is a strong desire for more sustainable options in toilet care as households seek to minimise their environmental impact. In 2024, the rim block brand Ambi-Pur launched its WC A ... Read More
-
Surface Care in Norway
Cost-of-living pressures continue to drive households in Norway towards surface care products that offer an affordable price and that deliver value. Manufacturers have been addressing the need for value by increasing the versatility of their product offerings. The year 2024 witnessed the launch of t ... Read More
-
Home Insecticides in Denmark
Consistent with the broader trend shaping home care, consumers want added features that improve the effectiveness of home insecticides. As such insecticides are actively promoting the effectiveness and quick acting attributes of their products to appeal to this desire. In spray/ aerosol insecticides ... Read More
-
Laundry Care in Norway
Norwegian households are seeking laundry care products with added benefits in terms of product formulations that enhance cleaning efficacy and minimise the time and effort spent doing laundry duties. Manufacturers have focused on meeting these needs with new innovations and product developments in 2 ... Read More
-
Dishwashing in New Zealand
During 2024, dishwashing in New Zealand saw a significant slowdown in unit price increments, compared with 2022 and 2023. This helped to largely maintain retail volume growth rates, while pushing a significant slowdown in retail current value growth. Many of the supply chain challenges faced by manu ... Read More
-
Polishes in New Zealand
The economic situation shaped demand trends in polishes in New Zealand in 2024, For the majority of the year, New Zealand was gripped by cost-of-living pressures as the country’s central bank fought high inflation and interest levels. As a consequence, consumers experienced reduced levels of discret ... Read More
-
Dishwashing in Peru
Dishwashing products in Peru registered modest growth in retail volume terms in 2024, following the fluctuations caused by the pandemic. The high household penetration of hand dishwashing products has ensured a steady demand, with such items considered a priority in terms of weekly spending. A key d ... Read More
-
Surface Care in Peru
The market for surface care in Peru saw moderate growth in retail volume terms in 2024, with multi-purpose cleaners leading the way. Compared to specialised surface cleaning products, these offerings have benefited from the normalisation of cleaning habits following the pandemic. During the COVID-19 ... Read More
-
Laundry Care in Romania
Laundry care saw retail value sales rise in current terms in Romania in 2024. According to the National Institute of Statistics, laundry care prices increased by 26% in 2023. Brand owners cited inflation, rising costs of raw materials and changes in the supply chains as the main causes behind this g ... Read More
-
Home Care in Algeria
It was a modest performance for home care in Algeria in 2024. With inflation continuing to be an issue, there was modest constant value and volume growth, and with similar growth across all segments. That being said, inflation was on a downward trajectory. However, value for money continued to be a ... Read More
-
Home Care in Bulgaria
In 2024, home care in Bulgaria remained stable in retail volume terms, following declines in the previous two years, due to significant price increases. In 2022 and 2023, the market returned to lower pre-COVID volumes, after experiencing exceptional growth in categories such as bleach and toilet car ... Read More
-
Home Care in Hungary
In Hungary, challenging economic conditions, including sluggish macroeconomic growth and persistent inflation, significantly impacted the home care market in 2024. While rising prices boosted current value sales, volume sales declined across several key product categories. Major segments such as liq ... Read More
-
Home Care in Israel
Israel’s home care industry saw significant price adjustments in 2024. In the wake of the Israel-Hamas war’s early stages, home care had brands initially refrained from increasing their prices, but by 2024, this approach led to average unit price rises. Despite these increases, home care overall did ... Read More
-
Home Care in the United Kingdom
Home care saw increasing demand in the United Kingdom in 2024, with a small amount of retail volume growth recorded at the top level. In recent historic years, home care experienced volume declines, with 2024 marking a change in direction, suggesting that this category is stabilising following the p ... Read More
-
Home Care in the United Arab Emirates
In 2024, home care in the United Arab Emirates witnessed a further shift in consumer preferences, influenced by inflation, convenience, and sustainability concerns. Local consumers have been searching for affordable options, supporting the sales growth of private label. In response, key brands from ... Read More
-
Home Care in Canada
Home care saw marginal growth in both volume and value sales in Canada in 2024, having seen value growth driven by significant price increases in the previous year. In 2024, demand was dampened by consumers reining in and cutting back on spending in response to the increased cost of living, includin ... Read More
-
Home Care in France
The home care market in France recorded a slight decline in retail volume sales during 2024, although value growth persisted as a result of elevated inflation across categories. While traditionally stable, the home care industry saw an unprecedented surge in demand for products during the pandemic a ... Read More
-
Home Insecticides in Argentina
In 2024, home insecticides in Argentina witnessed retail value sales growth of 274%, while retail volume saw 7% growth. While most home care categories experienced sharp declines in volume sales, driven by reduced disposable income and high inflation, the home insecticides segment saw significant gr ... Read More
-
Dishwashing in Egypt
Hand dishwashing detergents continue to gain volume share in Egypt driven by the rising number of households, population growth and the general affordability of these products. The average price of hand dishwashing detergents increased by only 13.5%, which was below the rate of inflation in 2024. Th ... Read More
-
Air Care in Bulgaria
In 2024, the air care market in Bulgaria experienced a decline in overall volume terms. This was largely attributable to the waning demand for spray/aerosol air fresheners, which constitute the largest segment in the category. This was due to a combination of market maturity and growing environmenta ... Read More
-
Air Care in Egypt
Air care in Egypt witnessed a recovery in volume sales during 2024 as demand for air fresheners rebounded. The average price of air care spray/aerosols was still subject to price rises of up to 20% in 2024, but this did not deter consumers. Heavy marketing and promotional campaigns drew consumers ba ... Read More
-
Laundry Care in Greece
In line with government initiatives to regulate inflation there was a notable decline in the price per wash when it came to laundry detergents in 2024. All manufacturers reduced their prices to comply with the regulations and to remain competitive, with the price declines ranging from EUR0.03-EUR0.0 ... Read More
-
Toilet Care in Greece
ITBs dominate sales of toilet care in Greece with these products providing a convenient and efficient way to keep toilets clean. The penetration of ITBs increased significantly over the review period but this is now leading to a slowdown in the growth of the category in retail volume terms as the ca ... Read More
-
Dishwashing in Greece
A new law came into effect in spring 2024 in Greece forcing manufacturers of products that are considered household essentials to drop their prices. Hand dishwashing was included in the list of products and therefore companies had to implement price drops. This led to significant price drops from al ... Read More
Research Assistance
