Category: Beverages
Beverages market research reports by Euromonitor International
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Ghana Alcoholic Drinks
Alcoholic Drinks in Ghana In 2023, alcoholic drinks in Ghana is facing significant challenges due to exceptionally high inflation, which averaged above 40%. This economic strain has negatively impacted the overall performance of alcoholic drinks compared to 2022. Despite this, volume growth has rema ... Read More
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Jordan Alcoholic Drinks
Alcoholic Drinks in Jordan In 2023, Jordan's alcoholic drinks industry has been witnessing marginal growth, driven by strong on-trade demand. The rise in tourists during the first three quarters boosted on-trade sales. However, there has been an increasing decline in tourists, which naturally impact ... Read More
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Slovakia Spirits
Spirits in Slovakia Total volume sales of spirits in Slovakia continued to decline in 2023, Growth was impacted by mounting inflationary pressures, which weighed heavily on consumer purchasing power, especially when it came to discretionary items. Excise taxes for spirits were also increased signifi ... Read More
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Austria Alcoholic Drinks
Alcoholic Drinks in Austria Total volume sales of alcoholic drinks stagnated in Austria in 2023. The market continued to be characterised by the recovery of sales in the on-trade at the expense of the off-trade during the year - the first year in which the hospitality sector was completely spared an ... Read More
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Kenya Wine
Wine in Kenya Wine in Kenya is experiencing robust growth driven by the country’s expanding middle class who have an increasing appreciation for wine. This expansion is predominantly fuelled by increased consumer awareness, which in turn is a result of concerted efforts by local wine manufacturers a ... Read More
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Kenya Cider/Perry
Cider/Perry in Kenya Characterised by fruity flavours and lower alcohol content, cider/perry is gaining popularity in Kenya, especially among female and younger consumers who may be new to alcohol. Notable brands like Savannah Premium Dry Cider, Hunter’s Gold from Kenya Wine Agencies Ltd (KWAL) and ... Read More
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Guatemala Alcoholic Drinks
Alcoholic Drinks in Guatemala It was a positive picture for alcoholic drinks in Guatemala in 2023, with moderate volume and constant value growth, in spite of high inflation and also social unrest. Euromonitor International's Alcoholic Drinks in Guatemala report offers a comprehensive guide to the s ... Read More
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Austria Beer
Beer in Austria Total volume sales in beer saw slight growth in Austria in 2023. This was the result of good growth in the on-trade as consumption in inns and pubs continued to recover from the low point during the pandemic, while off-trade consumption, in turn, continued to cool down. However, sale ... Read More
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Croatia Wine
Wine in Croatia In 2023, wine sales in Croatia experienced notable growth, primarily driven by the tourism sector. The influx of tourists significantly boosted on-trade wine consumption, particularly in coastal regions renowned for their hospitality and wine culture. Tourists' increasing interest in ... Read More
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Estonia Cider/Perry
Cider/Perry in Estonia 2023 saw a decline in cider/perry sales in Estonia. Although cider remains a popular beverage in foodservice during the summer, economic uncertainty in 2023 caused sales to suffer. Sweet options like Fizz and Kiss lost ground as consumers became more educated and started prefe ... Read More
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Romania Beer
Beer in Romania Beer in Romania suffered further volume sales decline due to lower purchasing power. Inflation remained stubbornly high with increasing manufacturing costs driving up average prices of beer. The adverse weather during the all-important summer months also dented volume sales as consum ... Read More
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Austria Spirits
Spirits in Austria Total volume sales of spirits declined in Austria in 2023. Overall volume sales in spirits were helped by a positive performance in the on-trade, as consumers continued to return to bars and inns after the low water mark of the COVID-19 crisis. However, the overall decline in spir ... Read More
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Austria Rtds
Rtds in Austria RTDs saw volume sales rise in Austria in 2023. During the year, RTDs continued to benefit from a lasting shift to consuming alcoholic drinks at home, which is the environment in which such drinks are predominantly consumed. The reasons for this include consumers’ somewhat changed lei ... Read More
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Guatemala Rtds
Rtds in Guatemala RTDs in Guatemala registered healthy volume growth in what is an increasingly popular alcoholic drink, with volume sales increasing by a fifth. RTDs drinks are mainly consumed by younger consumers of under 30 years-of-age, with their bright colourful packaging and lower price point ... Read More
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Guatemala Beer
Beer in Guatemala Beer continued to be the most popular alcoholic drink in Guatemala and registered positive volume growth in 2023. It is a mature product, with a high degree of segmentation. Local mid-priced and economy beers dominate, with local brewery, Cervecería Centroamericana, accounting for ... Read More
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Morocco Beer
Beer in Morocco Retail volume sales of beer in Morocco registered dynamic growth due to several factors. Declining purchasing power prompted consumers to shy away from expensive wine and spirits, with many swapping to beer as it is considered cheaper. The dismantling of customs led to the entrance o ... Read More
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Kenya Rtds
Rtds in Kenya In Kenya, consumers especially in younger generations are drawn towards RTDs. Sales are increasing in the off-trade channel as consumers embrace outdoor drinking and enjoy outdoor activities such as road trips, camping etc. E-commerce has emerged as the fastest-growing distribution cha ... Read More
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Dairy Packaging in India
Dairy Packaging in India India is the largest producer of dairy products in the world and within this, milk is the largest category in terms of volume sales. Traditionally, a large part of India’s milk sales were accounted for by informal trade in the form of door-to-door deliveries, which has been ... Read More
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Romania Cider/Perry
Cider/Perry in Romania Cider/perry in Romania has equally felt the impact of price increases and the high cost of living in 2023, as in other categories. However, volume growth rose slightly in the off-trade and on-trade, reflecting the increasing number of consumers loyal to cider/perry. Consumptio ... Read More
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Croatia Spirits
Spirits in Croatia In 2023, the frequency of spirits consumption in Croatia saw a notable increase, as social activities both in on-trade and off-trade settings began to resemble pre-pandemic patterns. Retailers observed a heightened demand for spirits, with products such as gin, rakija, and liqueur ... Read More
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Croatia Beer
Beer in Croatia In 2023, beer sales in Croatia saw a marginal increase in total volume sales, primarily attributed to the positive impact of tourism on on-trade consumption. However, off-trade sales, largely reliant on local residents, experienced a decline due to escalating beer prices. Despite a d ... Read More
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Croatia Rtds
Rtds in Croatia In 2023, spirits-based RTDs continued to dominate the Croatian market, bolstered by the popularity of well-known spirit brands that serve as the main ingredients for many of these RTDs. Notable brands include Smirnoff, Absolut vodka, Bacardi and Captain Morgan rum, and J&B and Jack D ... Read More
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Morocco Wine
Wine in Morocco Wine in Morocco saw modest volume growth in 2023, with demand supported by the rise in foreign tourist arrivals. The country’s success at the 2022 FIFA World Cup in Qatar had a noticeable impact on tourism, by attracting more travellers to the country. Wine is widely consumed by tour ... Read More
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Morocco Rtds
Rtds in Morocco The RTDs category in Morocco continues to achieve extremely low sales in 2023, but also saw its volume sales fall further during the year. The category struggled throughout the review period, as the number of products on offer remained limited to two key brands, namely Smirnoff Ice a ... Read More
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Kenya Beer
Beer in Kenya Beer volume sales slowed considerably in Kenya over 2023 following two years of strong growth in the post-pandemic era. High inflation in the country continues to cut into disposable incomes, with beer consumers cutting back on consumption and shifting to cheaper alternatives due to th ... Read More
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