Category: Beverages
Beverages market research reports by Euromonitor International
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Bottled Water in New Zealand
Bottled Water in New Zealand In 2024, New Zealand is experiencing a gradual easing of inflationary pressures following the inflation peaks of 7% seen over 2022-2023. These high rates were driven by disrupted supply chains, infrastructure challenges, and the economic impacts of COVID-19, compounded b ... Read More
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RTD Tea in Greece
RTD Tea in Greece The higher temperatures in Greece over recent years have supported sales of RTD tea. The prolonged summer season in 2023 led to high temperatures throughout Autumn. In 2024, summer kicked off early with high temperatures during the spring months, which had a positive impact upon sa ... Read More
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RTD Tea in Denmark
RTD Tea in Denmark In 2024, RTD tea sales in Denmark have continued to experience robust growth, largely driven by increasing demand for healthier options within the category. Sparkling tea and kombucha have seen double-digit growth, while reduced-sugar RTD tea has maintained a positive trajectory, ... Read More
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Tea in New Zealand
Tea in New Zealand New Zealand has been contending with high inflation rates, surpassing 6% in recent years, prompting the Reserve Bank to raise interest rates to near-record levels. This measure, aimed at curbing inflation, has led to rising mortgage rates and rents, ultimately reducing discretiona ... Read More
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RTD Coffee in Austria
RTD Coffee in Austria In the off-trade, RTD coffee volume sales remained stagnant in 2024. Consumers are drawn to the convenience offered by RTD formats which can be easily consumed on the go. However, the growing focus on health and wellness has prompted more consumers to opt for healthier alternat ... Read More
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Juice in Azerbaijan
Juice in Azerbaijan In 2024, the juice category in Azerbaijan remains largely unchanged, showing slow and flat dynamics. Consumer preferences have shifted little, and the category lacks the innovation or expansion seen in other soft drinks. Limited product innovation, coupled with increasing competi ... Read More
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Energy Drinks in New Zealand
Energy Drinks in New Zealand In recent years, inflationary pressures have been a significant driver of unit price growth in energy drinks in New Zealand. Rising costs of essential raw materials and ingredients, such as sugar, caffeine, and natural flavours, have forced manufacturers to raise prices ... Read More
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RTD Tea in New Zealand
RTD Tea in New Zealand New Zealand’s cost-of-living crisis, marked by escalating prices for essentials such as housing, food, and fuel, has placed substantial strain on household budgets in 2024. Wage growth has lagged behind these rising costs, pushing many consumers to reassess discretionary spend ... Read More
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Energy Drinks in Belgium
Energy Drinks in Belgium Energy drinks recorded a rapid volume increase in 2024, benefiting significantly from the ongoing functional drink trend. The products thrive due to the rise of busy lifestyles, with consumption occasions including studying, working, sports, gaming, and going out in the even ... Read More
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RTD Tea in Argentina
RTD Tea in Argentina RTD tea sales experienced a significant decline in total volume terms in 2024. This downturn was primarily attributed to the economic recession triggered by the policy changes implemented by Milei’s government in the first half of the year, which led to a sharp contraction in co ... Read More
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Coffee in Greece
Coffee in Greece In 2024, price increases were a key factor shaping the development of coffee, with higher retail and wholesale coffee prices affecting both off-trade and on-trade sales. Supply shortages were caused partly by climate change and when combined with higher transportation costs this put ... Read More
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Energy Drinks in Egypt
Energy Drinks in Egypt In 2024, energy drinks in Egypt experienced strong growth, with 48% off-trade volume growth. Consequently, energy drinks is the fastest-growing category among soft drinks in Egypt. As energy drinks continue to gain popularity and penetration across different segments of the Eg ... Read More
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RTD Coffee in Azerbaijan
RTD Coffee in Azerbaijan RTD coffee has continued its positive development in Azerbaijan in 2024, largely driven by the growing coffee-drinking culture. As consumers increasingly consider coffee as part of their daily routines, demand for convenient, on-the-go options like RTD coffee has risen. The ... Read More
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Concentrates in Austria
Concentrates in Austria Concentrates recorded lower retail volume and value growth in 2024, with sales mainly driven by the appeal of liquid formats in Austria. Powder concentrates tend to be more limited in availability and selection and they are less popular as they are perceived to be less flavou ... Read More
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Juice in Argentina
Juice in Argentina Following strong growth in juice consumption, largely driven by policies under the previous government, Argentina experienced a significant contraction in juice sales in 2024. This was due to the severe economic measures enacted by President Javier Milei's administration. These po ... Read More
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RTD Coffee in Greece
RTD Coffee in Greece A key challenge for RTD Coffee is that locals tend to be more sophisticated when it comes to coffee, reflecting the strong coffee culture in Greece. As such, consumers prefer to opt for fresh ground coffee rather than RTD coffee. The very high penetration of outlets serving take ... Read More
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Concentrates in Belgium
Concentrates in Belgium Following a relatively robust performance during the outbreak of COVID-19, liquid concentrates are experiencing a decline in off-trade volume terms in 2024. This downturn is significantly attributed to the prevailing health trend, which has intensified consumer scrutiny regar ... Read More
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Tea in Greece
Tea in Greece Food and drink inflation remained very high in Greece over 2024, which led to price increases in tea. Lower disposable income has put a squeeze on volume sales across most hot drinks categories. Tea volume is decreasing faster than the hot drinks average due to the lack of an establish ... Read More
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Sports Drinks in Denmark
Sports Drinks in Denmark Sports drinks have emerged as one of the fastest-growing categories within soft drinks in Denmark in 2024, driven by an influx of new products. Following the introduction of Prime in 2023, Royal Unibrew made a notable entry into the regular sports drinks segment by launching ... Read More
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Other Hot Drinks in Greece
Other Hot Drinks in Greece Other hot drinks sales registered strong volume decline in the off-trade and on-trade in Greece, with child specific products hard hit by weak demand. The downward trend reflects consumers' decisions to cut down on indulgence products during a time of economic strain. Adde ... Read More
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Juice in Austria
Juice in Austria The rising price of juice in Austria continued to support current value growth in 2024, whilst volume sales declined slightly. Despite the growing demand for alternatives to sugary carbonates, almost all types of juice record a volume decline in 2024. The rising cost of living has d ... Read More
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Concentrates in Egypt
Concentrates in Egypt In 2024, the concentrates landscape registered slow growth, making it the weakest-performing segment within the soft drink landscape, with an off-trade volume growth rate of just over 1%. The decline in demand was largely due to the category's waning popularity, as consumers in ... Read More
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Energy Drinks in Greece
Energy Drinks in Greece Energy drinks is one of the best performing soft drinks categories in Greece. Even though consumption has been steadily growing for several consecutive years, the landscape has yet to hit maturity and continues to grow. Factors that are contributing to growth include the re-o ... Read More
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RTD Coffee in Belgium
RTD Coffee in Belgium The RTD coffee landscape recorded a resurgence in volume growth in 2024, following a challenging 2023. Manufacturers stopped using single-use plastic cups, transitioning to more costly plastic bottles, significantly increasing prices and dampening sales. However, reinstating pe ... Read More
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Hot Drinks in the Netherlands
Hot Drinks in the Netherlands Hot drinks saw further decline in retail volume sales over 2024, compared to a slight rise in current value growth. Tea and coffee are both mature categories where there is limited scope to boost consumption. High prices stifled demand leading many consumers to reduce t ... Read More
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