Category: Over-the-Counter Drugs
Europe Over-the-Counter Drugs
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Digestive Remedies in Croatia
... habits, limited physical activity and predominantly sedentary behaviours. These factors have resulted in common digestive issues such as indigestion, heartburn, bloating and constipation. While increased access to information through social media has educated consumers about ... Read More
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Dermatologicals in Croatia
... Local consumers are increasingly focused on achieving and maintaining healthy, radiant skin, which drives demand for both beauty and personal skin care products as well as medicated and non-medicated dermatological offerings. The trend towards well-groomed ... Read More
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Sleep Aids in Greece
... widespread geopolitical uncertainty. The rise in demand is not only driven by new consumers entering the category but also by an increase in the frequency of use by existing consumers. There is a very low ... Read More
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Dermatologicals in Hungary
... Consumers rely on the recommendations of pharmacists for dermatological problems. However, with high inflation eroding purchasing power in recent years, some consumers have chosen to go without these products if they do not consider them ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria
... slower pace than the previous year. Price sensitivity among Bulgarian consumers is a key factor influencing purchasing decisions when it comes to cough, cold, and allergy (hay fever) remedies. As a result, many Bulgarians opted ... Read More
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Sleep Aids in the Czech Republic
... brought on by high costs of living and geopolitical conflicts. Sleep aids face challenges from rising average retail prices, as well as the growing number of alternatives in the form of dietary supplements and herbal ... Read More
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Dermatologicals in Bulgaria
... a significant increase in the number of mosquitoes across the country. As a result, antipruritics are in higher demand to treat bites on the skin. In areas near water, such as around the Danube and ... Read More
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Herbal/Traditional Products in Croatia
... have led local consumers to exercise caution when spending on non-essential items, including more expensive versions of herbal/traditional consumer health products. Despite these challenges, the category is seeing solid retail value growth in 2024, and ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Croatia
... flu seasons in Croatia were notably mild. This was largely attributed to increased home confinement, restrictions on public life and government mandates for masking and social distancing. The heightened focus on personal hygiene and preventive ... Read More
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Sleep Aids in Hungary
... Hungarians typically start by making changes to their diet before considering OTC medication to solve their sleeping problems. Tactics include limiting the consumption of caffeine and using traditional remedies such as drinking milk with honey ... Read More
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Consumer Health in Hungary
... year. Inflationary pressures have eased as the year has progressed providing some recovery to volume sales. However, consumers largely remain cautious when shopping for consumer health, especially if the product is deemed less essential. Vitamins ... Read More
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Consumer Health in Greece
... price increases varies by brand, most products have experienced rises in retail selling prices. Interestingly, most categories have not seen major changes in consumer behaviour, despite inflationary pressures, as brand loyalty remains strong. However, price ... Read More
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Herbal/Traditional Products in the Czech Republic
... as the identity of the ingredients. Simply mentioning the presence of plants in dietary supplements can sometimes be deceptively reassuring for consumers, even though some plants may pose a risk under certain conditions of use, ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Hungary
... being affordable and effective for treating a variety of ailments. The category reported solid value growth over 2024 supported by heavy marketing and promotional activity from key players, which led to stronger awareness and extended ... Read More
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Consumer Health in Bulgaria
... by rising unit prices caused by persistent inflationary pressures in the country, even though the rate of inflation has fallen over recent months. Confronted by high costs of living, consumers have switched towards larger promotional ... Read More
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Consumer Health in the Czech Republic
... the country has faced shortages of consumer health products and uneven distribution among pharmacies due to supply chain disruptions. The new legislation is designed to improve the availability of medicines imported to the Czech Republic ... Read More
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Herbal/Traditional Products in Greece
... growth in retail volume and current value terms in 2024. This performance is driven by increases in product variety and availability and an expansion of the consumer base seeking to treat digestion conditions with herbal ... Read More
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Digestive Remedies in Hungary
... and consumer are buying more digestive remedies in 2024, several key categories like indigestion and heartburn remedies continue to see volume sales decline. Indeed, while consumer interest in healthy diets is on the rise, diets ... Read More
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Analgesics in Denmark
... in 2024 than in the previous two years, volume growth remained behind value growth, reflecting a stabilisation in purchasing behaviour. Consumers have adjusted to post-pandemic norms, which is contributing to steady, rather than accelerated, growth. ... Read More
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Digestive Remedies in Bulgaria
... in Bulgaria, consumers are still cautious with their expenditure. In 2024, the volume of inbound trips to Bulgaria is rebounding well, in addition to strong domestic tourism and the revival of outbound departures from the ... Read More
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Herbal/Traditional Products in Hungary
... high as consumers prefer products with lower side effects. However, the higher price of herbal/traditional products has curbed demand slightly. The growing availability of more affordable brands – particularly from domestic manufacturers – has helped ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in the Czech Republic
... and allergy seasons. The year 2023 was marked by extremely strong sales for products treating sore throats, coughs and systemic antihistamines/allergy remedies. The high demand was a result of extremely high respiratory-related illnesses for much ... Read More
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Analgesics in Hungary
... Advil since consumers remain price sensitive. Hungarians choose analgesics to help them manage various ailments that cause pain in the body, thus avoiding visits to the doctors and spending time in waiting rooms. Analgesics are ... Read More
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Dermatologicals in Greece
... price increases continue in 2023-2024. Leading brands like Pulvo 47 (BGP Products), Bepanthol (Bayer Hellas), Sudocrem (Vian) and Daktarin (Johnson & Johnson Hellas) have posted strong growth in retail value sales as a result of ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Greece
... mild winter in 2023-2024 slowed the performance of the category. With temperatures remaining relatively high throughout Q4 2023 and early 2024, the cases of flu and colds, etc, were low. However, December 2023 saw a ... Read More
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