Category: Over-the-Counter Drugs
Europe Over-the-Counter Drugs
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Digestive Remedies in the Czech Republic
... heartburn remedies stabilised in the first quarter of the year following a period of shortages for some medication. Given there were no major shortages, consumers were able to access the products they need. The difficult ... Read More
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NRT Smoking Cessation Aids in Hungary
... of advertising and promotion is limiting sales with many consumers unaware of NRT smoking cessation aids and how they can help them stop smoking. Indeed, Hungarians often try alternative ways to quit smoking, such as ... Read More
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Herbal/Traditional Products in Denmark
... trend encouraged more individuals to include herbal/traditional products in their daily routines. Although inflation in Denmark was notably lower in 2024 compared to the previous years, a portion of the value growth still resulted from ... Read More
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Analgesics in Croatia
... retail volume growth into solid value growth. Euromonitor International's Analgesics in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More
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Consumer Health in Denmark
... with lower inflation and a reduction in interest rates, has fostered a more optimistic consumer sentiment. Although many consumers are prioritising expenditures on travel and experiences, consumer health has not been significantly affected by these ... Read More
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Consumer Health in Bosnia and Herzegovina
... significant product price increases, particularly as input material costs rise amidst geopolitical crises in the wider region and globally. This inflationary environment restricts consumer spending and limits the growth potential of many consumer health categories. ... Read More
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Consumer Health in Croatia
... has brought clear benefits to Croatia’s economy, local consumers witnessed additional price increases following the switch from the national currency Croatian Kuna (HRK) to the Euro. Overall, consumer health in Croatia is managing to stay ... Read More
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Digestive Remedies in Bosnia and Herzegovina
... health. The demands of frequent travel, commuting, and professional obligations have led to an increased awareness of the importance of digestive wellbeing. As digestive discomfort can severely affect daily functioning, the importance of digestive remedies ... Read More
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Digestive Remedies in Croatia
... habits, limited physical activity and predominantly sedentary behaviours. These factors have resulted in common digestive issues such as indigestion, heartburn, bloating and constipation. While increased access to information through social media has educated consumers about ... Read More
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Dermatologicals in Croatia
... Local consumers are increasingly focused on achieving and maintaining healthy, radiant skin, which drives demand for both beauty and personal skin care products as well as medicated and non-medicated dermatological offerings. The trend towards well-groomed ... Read More
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Sleep Aids in Greece
... widespread geopolitical uncertainty. The rise in demand is not only driven by new consumers entering the category but also by an increase in the frequency of use by existing consumers. There is a very low ... Read More
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Dermatologicals in Hungary
... Consumers rely on the recommendations of pharmacists for dermatological problems. However, with high inflation eroding purchasing power in recent years, some consumers have chosen to go without these products if they do not consider them ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria
... slower pace than the previous year. Price sensitivity among Bulgarian consumers is a key factor influencing purchasing decisions when it comes to cough, cold, and allergy (hay fever) remedies. As a result, many Bulgarians opted ... Read More
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Sleep Aids in the Czech Republic
... brought on by high costs of living and geopolitical conflicts. Sleep aids face challenges from rising average retail prices, as well as the growing number of alternatives in the form of dietary supplements and herbal ... Read More
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Dermatologicals in Bulgaria
... a significant increase in the number of mosquitoes across the country. As a result, antipruritics are in higher demand to treat bites on the skin. In areas near water, such as around the Danube and ... Read More
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Herbal/Traditional Products in Croatia
... have led local consumers to exercise caution when spending on non-essential items, including more expensive versions of herbal/traditional consumer health products. Despite these challenges, the category is seeing solid retail value growth in 2024, and ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Croatia
... flu seasons in Croatia were notably mild. This was largely attributed to increased home confinement, restrictions on public life and government mandates for masking and social distancing. The heightened focus on personal hygiene and preventive ... Read More
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Sleep Aids in Hungary
... Hungarians typically start by making changes to their diet before considering OTC medication to solve their sleeping problems. Tactics include limiting the consumption of caffeine and using traditional remedies such as drinking milk with honey ... Read More
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Consumer Health in Hungary
... year. Inflationary pressures have eased as the year has progressed providing some recovery to volume sales. However, consumers largely remain cautious when shopping for consumer health, especially if the product is deemed less essential. Vitamins ... Read More
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Consumer Health in Greece
... price increases varies by brand, most products have experienced rises in retail selling prices. Interestingly, most categories have not seen major changes in consumer behaviour, despite inflationary pressures, as brand loyalty remains strong. However, price ... Read More
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Herbal/Traditional Products in the Czech Republic
... as the identity of the ingredients. Simply mentioning the presence of plants in dietary supplements can sometimes be deceptively reassuring for consumers, even though some plants may pose a risk under certain conditions of use, ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Hungary
... being affordable and effective for treating a variety of ailments. The category reported solid value growth over 2024 supported by heavy marketing and promotional activity from key players, which led to stronger awareness and extended ... Read More
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Consumer Health in Bulgaria
... by rising unit prices caused by persistent inflationary pressures in the country, even though the rate of inflation has fallen over recent months. Confronted by high costs of living, consumers have switched towards larger promotional ... Read More
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Consumer Health in the Czech Republic
... the country has faced shortages of consumer health products and uneven distribution among pharmacies due to supply chain disruptions. The new legislation is designed to improve the availability of medicines imported to the Czech Republic ... Read More
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Herbal/Traditional Products in Greece
... growth in retail volume and current value terms in 2024. This performance is driven by increases in product variety and availability and an expansion of the consumer base seeking to treat digestion conditions with herbal ... Read More
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