Category: Over-the-Counter Drugs
Europe Over-the-Counter Drugs
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Consumer Health in Norway
... during the pre-pandemic years. This is in contrast with the considerable fluctuations that were commonplace during and immediately after the pandemic. A declining rate of inflation has also resulted in value sales becoming more moderate, ... Read More
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Analgesics in Latvia
... well as the surge in viral illnesses affecting consumers. Since 2023, sales of analgesics have declined as demand patterns return to normality and consumers switch to cheaper options. In the first half of 2024, seasonal ... Read More
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Herbal/Traditional Products in Latvia
... and prevention of health problems, and they are a strong part of Latvia’s heritage. Consumer demand for herbal/traditional products that support immune health remains strong in Latvia, with ingredients like echinacea and elderberry becoming household ... Read More
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Digestive Remedies in Slovakia
... the habit of purchasing diarrheal remedies at home before going on holiday to avoid unexpected complications and extra expenses. Additionally, the resumption of hectic lifestyles and higher stress levels are driving demand for various digestive ... Read More
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Digestive Remedies in Latvia
... Espumisan, it is becoming more challenging for companies to drive significant new sales without introducing innovative products or compelling marketing strategies. This environment pushes brands to focus on differentiation, whether through new product features, enhanced ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania
... COVID-19 era, and now things have settled back down again. The typical climate in Lithuania means that local consumers are well-versed as to how to tackle seasonal colds and flu, and category segments are chock ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Slovakia
... medicines and inflationary pressures of p[previous years will continue to have a lingering effect on consumer behaviour, the market is gradually returning to more typical patterns as respiratory infections drive demand. However, the spread of ... Read More
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Digestive Remedies in Norway
... its aftermath. The marked decline in travel during the pandemic significantly drove down demand for diarrhoeal remedies, laxatives, and motion sickness remedies. These types of products are heavily connected to international travel, often purchased in ... Read More
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Dermatologicals in Norway
... a strong performance since the COVID-19 crisis (similar to many other categories). As a result, 2024 is expected to be a return to longstanding trends and more stable growth. There is a strong demand for ... Read More
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Digestive Remedies in Ireland
... are two opposing trends which are contributing to limited growth. On the one hand, increasing health consciousness is leading many people in Ireland to be less likely to suffer from common digestive complaints, as they ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Estonia
... sales surges, often rising by 30-40% in winter. The market's performance is closely tied to the severity of flu seasons, with sales fluctuating more in response to spikes in flu cases than to manufacturers’ efforts ... Read More
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Dermatologicals in Ireland
... This category did not experience such significant turbulence over the pandemic period as products such as analgesics, or cough and cold remedies. Value sales in 2024 are expected to be only marginally higher than the ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Ireland
... after the disruption during and after the pandemic. While 2022 and 2023 saw big jumps in sales due to the tripledemic of RSV, flu, and COVID-19, 2024 is set to realign and return to more ... Read More
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Sleep Aids in Ireland
... awareness of the need for sufficient good quality sleep to maintain good health. Sleep aids is growing due to increased stress and anxiety along with busy lives, the rising cost of living, and unrest in ... Read More
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Digestive Remedies in Estonia
... rather than any major innovations. Digestive remedies remain a smaller segment in the overall OTC market in Estonia, with lower demand than vitamins, dietary supplements, and analgesics. One of the most popular products in this ... Read More
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Herbal/Traditional Products in Estonia
... down through generations. Herbal products like chamomile, rose hips, and St. John’s wort are staples in many households, used to treat everyday ailments such as colds, digestion issues, and anxiety. This deep-rooted tradition has helped ... Read More
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Analgesics in Estonia
... but the market faces constraints due to a lack of significant innovation. This saturation is reflected in stable yet modest sales growth, with minimal differentiation between products. During the pandemic, there was a notable shift ... Read More
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Analgesics in Ireland
... However, growth steadily slowed afterwards, to see a negative performance towards the end of 2023. After the temporary uplift to sales, in 2024, the growth rate is set to moderate significantly, returning to a more ... Read More
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Herbal/Traditional Products in Ireland
... This slowdown comes as consumer spending normalises after a post-pandemic surge. Nevertheless, consumer demand for consumer health products made from herbal/natural ingredients is already well-developed in Ireland, and this will continue to support the growth ... Read More
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Consumer Health in Estonia
... key categories are experiencing stagnation or even decline due to these challenges. Nevertheless, self-care remains a prevailing trend, with many consumers continuing to focus on vitamins, dietary supplements, and herbal/traditional remedies as part of a ... Read More
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Dermatologicals in Estonia
... dry skin. Over-the-counter solutions remain popular alongside more specialised dermatological products, reflecting a normalised but consistent market demand. This steady interest is driven by lifestyle factors and stress-related skin conditions, which continue to affect co... ... Read More
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Herbal/Traditional Products in Finland
... expanded considerably, with a notable boost in areas such as topical analgesics and dermatologicals, for example. Digestive herbal remedies is doing particularly well as Finnish consumers continue to shift towards more natural solutions. Euromonitor International's ... Read More
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Consumer Health in Portugal
... volumes in most categories. The preventive health trend is developing well, and this is having a positive impact on consumer health purchases, notably mineral supplements, multivitamins and probiotics. Sleep aids remain a very dynamic category ... Read More
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Dermatologicals in Finland
... which has boosted sales of antiparasitic products. This problem was rare until 2022 but has exploded since then. There was a pause on most new product development activity during the COVID-19 crisis, but with the ... Read More
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Herbal/Traditional Products in Portugal
... visible among younger mid-to-high income earners in urban areas, as these products are usually more expensive than their conventional counterparts. In addition, young adults in urban areas tend to be more informed about the possible ... Read More
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