Category: Over-the-Counter Drugs
Europe Over-the-Counter Drugs
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Consumer Health in Lithuania
... to a stabilised consumer base following a temporary boost by migration from Ukraine and other countries. Euromonitor International's Consumer Health in Lithuania report offers a comprehensive guide to the size and shape of the market ... Read More
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Herbal/Traditional Products in Lithuania
... they seek solutions that they believe will act quickly and effectively. However, they will often turn to herbal/traditional alternatives when seeking to tackle soft symptoms of various ailments and diseases. Euromonitor International's Herbal/Traditional Products in ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Norway
... the largest OTC consumer health category in Norway, and, as such, struggled with rising maturity before the COVID-19 crisis. During the pandemic and post-pandemic periods, the category has experienced significant swings in performance, with social ... Read More
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Analgesics in Norway
... years had seen booming growth, following the “return to normal” after the COVID-19 crisis. Demographic factors, primarily an ageing population, combined with lifestyle habits, such as an increase screen exposure, sedentary lifestyles, and work pressure/stress ... Read More
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Dermatologicals in Latvia
... adding some movement to value growth but to a lesser extent than in 2023. Whilst spending more time at home during the pandemic, Latvian consumers became increasingly aware of the different types of dermatologicals, including ... Read More
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Consumer Health in Latvia
... to stagnate due to maturity and economic uncertainty. Consumers remain cautious with expenditure and are choosing more affordable options when they feel necessary. Price inflation continues to underpin current value growth although inflation has fallen ... Read More
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Analgesics in Lithuania
... sales. Paediatric analgesics are well-received as the major measure against fevers - a common condition seen in children during seasonal colds and flu. This is helping sales of Ibuprom and Nurofen, appealing to users due ... Read More
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Analgesics in Slovakia
... of OTC analgesics at the end of 2022/early-2023, particularly in the paediatric segment, due to widespread shortages. Media coverage of the shortages, especially of key brands like Panadol and Nurofen, led to panic buying, exacerbating ... Read More
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Consumer Health in Slovakia
... significantly lower than average rate of 11.5% recorded in 2023, many Slovak consumers remain cautious in their spending and are increasingly turning to private label ranges and generics. This shift is especially evident in categories ... Read More
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Consumer Health in Norway
... during the pre-pandemic years. This is in contrast with the considerable fluctuations that were commonplace during and immediately after the pandemic. A declining rate of inflation has also resulted in value sales becoming more moderate, ... Read More
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Analgesics in Latvia
... well as the surge in viral illnesses affecting consumers. Since 2023, sales of analgesics have declined as demand patterns return to normality and consumers switch to cheaper options. In the first half of 2024, seasonal ... Read More
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Herbal/Traditional Products in Latvia
... and prevention of health problems, and they are a strong part of Latvia’s heritage. Consumer demand for herbal/traditional products that support immune health remains strong in Latvia, with ingredients like echinacea and elderberry becoming household ... Read More
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Digestive Remedies in Slovakia
... the habit of purchasing diarrheal remedies at home before going on holiday to avoid unexpected complications and extra expenses. Additionally, the resumption of hectic lifestyles and higher stress levels are driving demand for various digestive ... Read More
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Digestive Remedies in Latvia
... Espumisan, it is becoming more challenging for companies to drive significant new sales without introducing innovative products or compelling marketing strategies. This environment pushes brands to focus on differentiation, whether through new product features, enhanced ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania
... COVID-19 era, and now things have settled back down again. The typical climate in Lithuania means that local consumers are well-versed as to how to tackle seasonal colds and flu, and category segments are chock ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Slovakia
... medicines and inflationary pressures of p[previous years will continue to have a lingering effect on consumer behaviour, the market is gradually returning to more typical patterns as respiratory infections drive demand. However, the spread of ... Read More
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Digestive Remedies in Norway
... its aftermath. The marked decline in travel during the pandemic significantly drove down demand for diarrhoeal remedies, laxatives, and motion sickness remedies. These types of products are heavily connected to international travel, often purchased in ... Read More
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Dermatologicals in Norway
... a strong performance since the COVID-19 crisis (similar to many other categories). As a result, 2024 is expected to be a return to longstanding trends and more stable growth. There is a strong demand for ... Read More
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Digestive Remedies in Ireland
... are two opposing trends which are contributing to limited growth. On the one hand, increasing health consciousness is leading many people in Ireland to be less likely to suffer from common digestive complaints, as they ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Estonia
... sales surges, often rising by 30-40% in winter. The market's performance is closely tied to the severity of flu seasons, with sales fluctuating more in response to spikes in flu cases than to manufacturers’ efforts ... Read More
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Dermatologicals in Ireland
... This category did not experience such significant turbulence over the pandemic period as products such as analgesics, or cough and cold remedies. Value sales in 2024 are expected to be only marginally higher than the ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Ireland
... after the disruption during and after the pandemic. While 2022 and 2023 saw big jumps in sales due to the tripledemic of RSV, flu, and COVID-19, 2024 is set to realign and return to more ... Read More
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Sleep Aids in Ireland
... awareness of the need for sufficient good quality sleep to maintain good health. Sleep aids is growing due to increased stress and anxiety along with busy lives, the rising cost of living, and unrest in ... Read More
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Digestive Remedies in Estonia
... rather than any major innovations. Digestive remedies remain a smaller segment in the overall OTC market in Estonia, with lower demand than vitamins, dietary supplements, and analgesics. One of the most popular products in this ... Read More
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Herbal/Traditional Products in Estonia
... down through generations. Herbal products like chamomile, rose hips, and St. John’s wort are staples in many households, used to treat everyday ailments such as colds, digestion issues, and anxiety. This deep-rooted tradition has helped ... Read More
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