Category: Consumer Goods
Romania Consumer Goods
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Romania: Air Fryers Market - Analysis, Size, Trends, Consumption, and Forecast
... in the medium term. The report provides a strategic analysis of the air fryers market in Romania and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Romania: Board Games Market - Analysis, Size, Trends, Consumption, and Forecast
... in the medium term. The report provides a strategic analysis of the board games market in Romania and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Romania: Exercise Equipment Market - Analysis, Size, Trends, Consumption, and Forecast
... in the medium term. The report provides a strategic analysis of the exercise equipment market in Romania and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Romania: Gardening Products Market - Analysis, Size, Trends, Consumption, and Forecast
... in the medium term. The report provides a strategic analysis of the gardening products market in Romania and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Romania: Men Underwear Market - Analysis, Size, Trends, Consumption, and Forecast
... in the medium term. The report provides a strategic analysis of the men underwear market in Romania and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Appliances and Electronics Specialists in Romania
... promotional periods, such as Black Friday. In addition, replacement cycles lengthened, and players struggled to tempt consumers to buy the newest model of popular items such as smartphones, computers and TVs. However, the Rabla (Scrap) ... Read More
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Retail E-Commerce in Romania
... noticeable increase of delivery to lockers. Buy Now Pay Later has also become much more widespread. Euromonitor International's Retail E-Commerce in Romania report offers insight into key trends and developments driving the industry. The report ... Read More
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Bleach in Romania
... three years of the review period. Indeed, volume sales fell below the levels seen immediately before the outbreak of COVID-19. The same preoccupation with health and wellness that drove sales during the pandemic is now ... Read More
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Toilet Care in Romania
... power. Nevertheless, Romanian consumers remained cautious in their approach to spending and some consumers continued to show high levels of price sensitivity. On the other hand, premiumisation remains a growing trend in Romania, with numerous ... Read More
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Polishes in Romania
... towards the end of the review period. As a result, products perceived as non-essential, including polishes, were removed from shopping lists to the benefit of more versatile solutions, such as multi-purpose cleaners, which were seen ... Read More
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Air Care in Romania
... spending. In 2023 and 2024, impulse consumption of air care declined, in numerous cases Romanian consumers postponed their purchases until their desired products were discounted in sales. It is now common for consumers to wait ... Read More
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Home Insecticides in Romania
... products. Aggressive marketing support (especially for brands such as Aroxol and Raid) has also contributed to the positive evolution of the home insecticides category. However, growth was below the category’s potential as the high rate ... Read More
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Laundry Care in Romania
... of raw materials and changes in the supply chains as the main causes behind this growth. This evolution was also a side-effect of the price capping on some food products in the same year. The ... Read More
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Surface Care in Romania
... a waterbed effect generated by price capping for food products. However, unit price growth was less dramatic in 2024. As surface care is becoming increasingly competitive (both in terms of companies present and the number ... Read More
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Home Care in Romania
... care and dishwashing in 2023. However, inflation was less of a factor in 2024, despite the country exhibiting one of the highest rates of inflation in the EU. Despite improvements, consumers maintained a cautious approach ... Read More
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Dishwashing in Romania
... raw materials and energy and a waterbed effect of price capping on some food products. In this context, numerous consumers turned to less expensive products. Private labels registered healthy growth, being perceived as a budget ... Read More
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Bags and Luggage in Romania
... international travel resumed and domestic tourism rose, demand surged for luggage, with a notable preference for durable and ergonomic luggage. Romanian consumers increasingly sought bags and luggage that not only fulfilled practical requirements but also ... Read More
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Writing Instruments in Romania
... tools, has contributed to a noticeable decline in demand for traditional writing products such as pens, pencils, and notebooks. As more educational content and professional interactions shift to digital platforms, the need for conventional writing ... Read More
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Personal Accessories in Romania
... Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It ... Read More
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Jewellery in Romania
... a rising demand for premium and investment pieces. As such, fine jewellery was the best performing category with retail value sales growth of 13%. This uplift in growth reflects a growing inclination toward luxury and ... Read More
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Traditional and Connected Watches in Romania
... stronger performance than traditional watches, being the best performing category with 25% retail value growth. The surge in demand can be attributed to the growing interest in multifunctional devices that seamlessly integrate into daily life, ... Read More
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Microwaves in Romania
... consumers seek the best price/quality ratio and will often delay their purchasing decision and wait until their favourite product goes on sale. With prices rising, buy now, pay later credit solutions have become more common ... Read More
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Dishwashers in Romania
... dishes by hand, although the perception of dishwashers is evolving. Romanians are attracted by these appliances and are becoming more informed about the benefits of dishwashers. Consumers are gravitating towards products with low energy and ... Read More
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Food Preparation Appliances in Romania
... and on optimising their supply chain so that they can offer more attractive prices. Promotions and discounts have become the norm in food preparation appliances and carry significant weight for the purchasing decision. Black Friday ... Read More
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Air Treatment Products in Romania
... for air treatment products, especially in urban areas where the amount of green space is considerably lower than WHO or EU recommendations. Air treatment appliances remain a highly seasonal category, with most of the sales ... Read More
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