Category: Consumer Goods
Romania Consumer Goods
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Romania Home Furnishings
... or to postpone their purchases altogether. To attract shoppers, some retailers tried introducing promotions as well as Buy Now, Pay Later options. For instance, Mobexpert offered its Mobexpert Credit Card to shoppers which allowed them ... Read More
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City Profile - Bucharest; Comprehensive overview of the city, PEST analysis and analysis of key industries including technology, tourism and hospitality, construction and retail
... key city level metrics along with analytical coverage of the latest political, economic, social, technological, infrastructural, legal and environmental issues affecting Bucharest. The report contains detailed tourism, retail, construction, technology and public infrastructure data and ... Read More
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Romania Traditional Toys and Games
... and games is a category which is still flooded with counterfeit or low-quality products, coming mostly from China. At the opposite end of the spectrum, Romanians are showing a rising preoccupation with the materials with ... Read More
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Romania Video Games
... all age groups were key positive factors. On the other hand, inflation and pressure on consumers’ budgets led numerous Romanians to embrace gaming as a more affordable leisure activity. By the end of the review ... Read More
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Romania Toys and Games
... living standards and changing consumer lifestyles, as well as a continued high rate of inflation, which drove up unit prices and thus value growth. In addition, the number of adults buying toys and games for ... Read More
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Romania Deodorants
... which led to contractions in various product categories within beauty and personal care. However, in 2023 volume sales still failed to recover to the 2019 (pre-pandemic) level – this is expected in 2025. While the ... Read More
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Romania Mass Beauty and Personal Care
... of consumers across all beauty and personal care categories. Several categories, including mass skin care, sun care, and colour cosmetics, experienced double-digit growth in current value terms in 2023. Colour cosmetics and skin care benefited ... Read More
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Romania Sun Care
... the reason for continued dynamism was that sales of sun care products were hit particularly hard during the first year of the COVID-19 pandemic in 2020. Indeed, despite seeing three years of strong growth over ... Read More
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Romania Bath and Shower
... after the boost to sales and stockpiling seen in 2020, in the first year of the COVID-19 pandemic. Romanians shopped more thoughtfully and more consciously in 2023 – they planned their spending in advance, looked ... Read More
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Romania Baby and Child-Specific Products
... rose. This category remains a priority for companies, given the increased attention paid by many parents to the quality and safety of products intended for use on their children. They are becoming more willing to ... Read More
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Romania Men's Grooming
... was a surge in the number of companies introducing products specifically tailored to men’s needs. As societal attitudes towards male grooming evolve, products designed specifically for men have been gaining popularity amongst some Romanian consumers, ... Read More
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Romania Beauty and Personal Care
... danger of war in Ukraine all led to changes in consumers’ priorities, making them more cautious in their volume purchases. However, in terms of the economic landscape, although Romania faced a high interest rate environment ... Read More
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Romania Premium Beauty and Personal Care
... years. This continued strong performance was tied to the loyalty consumers often feel towards their favourite premium brands, although growth was also driven by price increases. Fragrances and skin care remained the most significant categories ... Read More
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Romania Colour Cosmetics
... to the pre-pandemic level. All the main categories saw volume and value growth in 2023, except for nail products in volume terms; this can be attributed to the rising popularity of acrylic nails amongst younger ... Read More
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Romania Skin Care
... in the regular use of skin care products to maintain a clear complexion, an interest that is especially common amongst women, although increasing numbers of men are also becoming interested in maintaining a skin care ... Read More
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Romania Hair Care
... all categories, whilst a more mixed performance was seen in retail volume terms. A notable trend observed was increased consumer interest in hair treatments and masks (included under conditioners and treatments), with usage becoming more ... Read More
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Romania Fragrances
... fewer items being purchased per shopping trip. The positive performance of fragrances was therefore primarily driven by premium fragrances, which maintained double-digit current value growth and low volume growth in 2023. Conversely, mass fragrances recorded ... Read More
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Romania Depilatories
... a few well-established brands. Farmex, Gillette Venus, Bic, and Veet held the leading positions in 2023, and together accounted for more than 60% of value sales; a share higher than in the previous year. In ... Read More
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Romania Oral Care
... rises. Volume growth was observed for non-essential oral care products such as mouthwashes/dental rinses and tooth whiteners. Companies operating in oral care responded proactively to this trend by diversifying their product portfolios to better cater ... Read More
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Romania Other Pet Food
... category was less impacted by cost of living pressures which characterised the market in 2023, due to the fact that other pets, such as birds and small mammals, trend to be less expensive to keep ... Read More
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Romania Cat Food
... In addition, the number of cats in the country will continue to increase, following the total elimination of COVID-19 restrictions that postponed cat adoption and increased the rate of abandonment. Euromonitor International's Cat Food in ... Read More
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Romania Pet Care
... waning inflationary pressures, which will have a positive impact on real household incomes. This will, in turn, make pet care products more affordable to owners affected by the high cost of living. Indeed, lower year-on-year ... Read More
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Romania Dog Food
... waning inflationary pressures, which will make commercially-prepared products more affordable to lower-income owners affected by the high cost of living. This will be especially the case for dogs kept outside as guard dogs in the ... Read More
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Romania Pet Products
... willing to lavish their pets with care and attention, in order to support their health and wellbeing. This will be especially the case amongst urban pet owners, who are more likely to view their pets ... Read More
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Menstrual Care in Romania
... a more educated and informed consumer base, which is increasingly aware of the diverse range of product options available. Romanian consumers are becoming more discerning, prioritising products that offer both effectiveness and comfort while also ... Read More
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