Category: Consumer Goods
Romania Consumer Goods
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Nappies/Diapers/Pants in Romania
... for their money, leading to a heightened interest in promotions and special offers within the category. Larger pack formats gained traction as consumers explored avenues such as Internet retailing, where such formats are more prevalent, ... Read More
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Away-From-Home Tissue and Hygiene in Romania
... previous year, benefiting sales of away-from-home tissue and hygiene products. According to data from the National Institute of Statistics, the year witnessed a 4% increase in the number of tourism establishments and tourists, contributing to ... Read More
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Retail Tissue in Romania
... premiumisation. This led to further polarisation in pack sizes, with both large and small packaging seeing increased adoption. Consumers became more cautious in their purchasing decisions, seeking out special offers and discounts and displaying less ... Read More
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Retail Adult Incontinence in Romania
... to evolve, there has been a marked reduction in the associated stigma, leading to greater acceptance and accessibility of retail adult incontinence offerings. This increased availability and proactive promotion of such products have contributed significantly ... Read More
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Tissue and Hygiene in Romania
... their pricing strategies, passing on a portion of the cost increases to consumers. The growth in unit prices also mirrored a heightened demand for premium products, as Romanians increasingly sought tissue and hygiene solutions that ... Read More
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Wipes in Romania
... and energy prices have impacted both consumers and manufacturers, compelling producers to adjust their pricing strategies to maintain profitability. In this environment, private label has experienced significant growth, capitalising on their ability to off... Euromonitor ... Read More
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Home Products Specialists in Romania
... began during home seclusion and the outbreak of COVID-19. Having forged an interest, in 2023, Romanians have continued to invest in their homes, although at a lower rate than during the pandemic. This is due ... Read More
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Health and Beauty Specialists in Romania
... a strong sales position that continued to be in place across the review period. Chemists/pharmacies have benefited from consumers' ongoing and immediate need for medicine and drugs that are necessities, whether they are Rx or ... Read More
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Apparel and Footwear Specialists in Romania
... were lifted in March 2022. The enthusiasm for visiting apparel and footwear stores came after opening hours were limited, and access to shopping malls and stand-alone outlets was only allowed if the consumer had a ... Read More
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Direct Selling in Romania
... began in March 2022, and resulted in a strong uplift of consumers in physical store. Eliminating constraints for travelling and entertainment in 2022 also impacted results in 2023, as available incomes were transferred to outdoor ... Read More
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Retail in Romania
... Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are ... Read More
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Supermarkets in Romania
... of products compared to convenience stores. Proximity sustains sales of fresh bakery products made on-site and by sales in dedicated areas for unpackaged dairy, processed meat and seafood. These unpackaged areas offer goods cheaper than ... Read More
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Discounters in Romania
... to other channels that offer a higher volume of deals and discounts. Affordable price points for most products in discounters, in addition to proximity and convenience, aided the ongoing growth of the channel. This positive ... Read More
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General Merchandise Stores in Romania
... stores have never really developed as a retail concept in a country with a strong tradition of highly specialised non-grocery retailers that often sell only one type of product but offer every variation of this ... Read More
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Small Local Grocers in Romania
... in 2022 propelled travelling and bolstered spending in consumer food service. With consumers' priorities focused on leisure and entertainment post-pandemic, purchases moved to modern retailing, which offers a wider selection of food and non-food. Despite ... Read More
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Appliances and Electronics Specialists in Romania
... vouchers through a scrappage scheme, driving replacement sales. The Administration finances the program Rabla (“Scrap”) for electrical appliances for the Environment Fund and offers discount vouchers for the purchase of new household appliances. The programme ... Read More
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Hypermarkets in Romania
... since 2021, with the importance of proximity shopping growing as consumers focus on daily essentials. The elimination of COVID-19 restrictions at the beginning of March 2022, led to heightened activity in travel and consumer food ... Read More
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Convenience Retailers in Romania
... items. Reduction of purchasing power due to inflation, increased interest for proximity shopping, with convenience stores gaining consumer budgets allocated to essential products for daily needs. In addition, following the lifting of COVID-19 restrictions in ... Read More
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Retail E-Commerce in Romania
... industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware ... Read More
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Dishwashing in Romania
... establishments. However, hand dishwashing saw only a slight increase in retail volume sales, as the category is mature, while more households owned an automatic dishwasher. Dishwashers have been promoted as effective and energy-efficient appliances, and ... Read More
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Toilet Care in Romania
... categories continuing to see reduced or negligible retail volume sales at the end of the review period. In light of the lifting of COVID-19 measures, the back-to work trend meant less time spent at home ... Read More
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Surface Care in Romania
... In addition, consumers went out more and cooked at home less as they resumed pre-pandemic lifestyles with the easing and lifting of lockdown and home seclusion measures. Consequently, after strong retail volume growth in 2020 ... Read More
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Laundry Care in Romania
... saw increases. The decline in the largest categories, fabric softeners and powder detergents, hurt the overall performance. Moreover, the overall performance can be read as a stabilisation of demand following strong growth in the wake ... Read More
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Home Insecticides in Romania
... spray/aerosol format, posted retail volume sales growth at the end of the review period. While the performance of the dominant spray/aerosol format dampened the overall performance, other types gained traction and momentum. Importantly, the bed-bugs ... Read More
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Air Care in Romania
... are placing a higher importance on having a pleasant environment at home. Consequently, air care registered another year of growth in both retail current value and volume terms in 2023. Ubiquity and high product diversity ... Read More
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