Category: Consumer Goods & Retailing
Morocco Consumer Goods & Retailing
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Air Treatment Products in Morocco
... high cost of living is impacting demand. Air treatment products are considered somewhat of a luxury in Morocco and therefore as consumers looked to tighten their purse strings sales suffered. As such, the category was ... Read More
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Personal Care Appliances in Morocco
... sales staff in Moroccan retailers, which reflects the understanding and specific requirements that many women have when it comes to buying personal care appliances. In the aftermath of the pandemic, with people returning to workplaces ... Read More
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Womenswear in Morocco
... This trend aligns with a growing desire for comfort due to warm weather conditions. Moreover, the economic advantage of purchasing a single dress instead of separate items resonates with the increasing price-sensitivity among women. Euromonitor ... Read More
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Childrenswear in Morocco
... driven by factors like women's educational attainment and labour force participation, contributed to modest growth in sales for this category. Euromonitor International's Childrenswear in Morocco report offers a comprehensive guide to the size and shape ... Read More
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Hosiery in Morocco
... of price and value for money in hosiery selections. This financial strain has notably impacted the frequency of purchases, with many consumers opting to extend the use of their existing hosiery, thus affecting overall sales ... Read More
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Footwear in Morocco
... in gyms, walking tracks, and outdoor fitness equipment, consumers are seeking sports-inspired footwear for their active pursuits. Euromonitor International's Footwear in Morocco report offers a comprehensive guide to the size and shape of the market ... Read More
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Apparel and Footwear in Morocco
... slowdown due to drought and inflation, resulted in diminished economic growth and reduced domestic demand. Raw material and consumer goods prices, notably energy products, soared to historic highs, triggering imported inflation. The consumer price index ... Read More
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Menswear in Morocco
... on imported textile products, impacting the demand for standard and premium men's clothing. The unprecedented hot climate in 2023 contributed to contrasting sales performance - while tops, shirts, t-shirts, and shorts saw increased demand due ... Read More
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Apparel Accessories in Morocco
... the complete lifting of restrictions in 2022, led to a gradual reduction in mask-wearing as schools and workplaces ceased mandatory mask policies. Consequently, many stores refrained from displaying fabric face masks due to dwindling demand ... Read More
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Jeans in Morocco
... especially favoured by women, are commonly paired with long shirts. Conversely, premium and super-premium jeans experienced growth among consumers less affected by economic constraints. Euromonitor International's Jeans in Morocco report offers a comprehensive guide to ... Read More
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Sportswear in Morocco
... promotion emphasised athletic perseverance and brand association, leveraging the athlete's influence. Euromonitor International's Sportswear in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More
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World textile and apparel trade and production trends: Egypt, Morocco, Tunisia and Turkey, November 2023
... Egypt, Morocco, Tunisia and Turkey. The report presents a wealth of information and is essential for anyone who is considering sourcing from, selling to or investing in these countries or their export markets. In particular, ... Read More
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Morocco Conversational Commerce Market Intelligence and Future Growth Dynamics Databook – 75+ KPIs on Conversational Commerce Trends by End-Use Sectors, Operational KPIs, Product Offering, and Spend By Application - Q2 2023 Update
... conversational commerce industry in Morocco is expected to grow by 23.7% on annual basis to reach US$0.5 billion in 2023. The conversational commerce industry is expected to grow steadily over the forecast period, recording a ... Read More
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morocco argan oil Market Size, Share, Trends, Growth, Outlook, and Insights Report, 2023- Industry Forecasts by Type, Application, Segments, Countries, and Companies, 2018- 2030
... industry. In 2023, the market is poised to register positive year-on-year growth over 2022. Further, the morocco argan oil market size maintains a super-linear growth trajectory, registering continuous expansion from 2023 to 2030. As we ... Read More
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Imaging Devices in Morocco
... some smartphones can meet the imaging device needs of many households. As a result, consumers do not perceive the need to purchase a separate imaging device. This is also aligned with the broader rejection trend ... Read More
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Home Video in Morocco
... televisions sold is increasing as household preference is for thinner and larger screen sizes. Consumers are always looking for new technologies and features in their TVs, especially with the growing use of home video gaming ... Read More
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In-Car Entertainment in Morocco
... due to general inflation, particularly stemming from rising energy prices as a result of the war in Ukraine, and also due to supply shortages of key components, which is also driving up prices. Both these ... Read More
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Headphones in Morocco
... both expected to register volume declines. Sales of headbands are slow due to the availability of newer, less bulky alternatives in the market. Euromonitor International's Headphones in Morocco report offers a comprehensive guide to the ... Read More
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Wearable Electronics in Morocco
... sales of wearable electronics, as consumers look to lead active, healthy lifestyles. Smart wearables are also expected to outperform activity wearables in terms of growth, as consumers appreciate their multifunctionality, while at the same time, ... Read More
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Home Audio and Cinema in Morocco
... to support volume sales. Hi-Fi systems is expected to register positive growth as these products are more affordable than other speaker systems. However, unlike more mature markets, Moroccan consumers are still not particularly sensitive towards ... Read More
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Consumer Electronics in Morocco
... pandemic and the war in Ukraine have exacerbated the situation, limiting the ability of many Moroccans to invest in consumer electronics. While the country's digitalisation journey has led to a slight increase in demand for ... Read More
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Morocco
... in Morocco where Iqos retails at MAD750, while HEETS heated tobacco sticks are sold in different retail outlets such as tobacco specialists and even hypermarkets/supermarkets for MAD35 per unit. The HEETS was launched in four ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Morocco
... in on-trade outlets, which account for more than 80% of total cigars and smoking tobacco sales. These two categories, which were severely hit since the outbreak of the pandemic in 2020, saw further revival with ... Read More
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Tobacco in Morocco
... especially for the agricultural sector, which was strongly affected by the rainfall deficit. The geopolitical context in Europe linked to the war in Ukraine continued to fuel the rise in commodity prices at the international ... Read More
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Cigarettes in Morocco
... 2020. This had a particularly pronounced effect on volume sales of cigarettes, resulting in stagnation. In line with rising prices, the lingering pandemic and its economic impact resulted in declining disposable incomes, while unemployment reached ... Read More
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