Category: Retailing
Morocco Retailing
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Supermarkets in Morocco
... decisions. While rural populations predominantly procure fresh produce from local markets, urban dwellers with higher incomes lean towards processed and packaged goods. Although traditional dishes prepared at home remain prevalent, there is a rising demand ... Read More
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Health and Beauty Specialists in Morocco
... options for customers, especially for brands not directly available in hypermarkets. By bridging brands to perfumeries, wholesalers contribute to a diverse and accessible product range in the market, catering to varied consumer preferences and budget ... Read More
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Convenience Retailers in Morocco
... outlets like Hanout and souks but also from emerging channels such as discounters. The phenomenon of cannibalisation, extending beyond conventional competitors, underscored the need for innovative approaches to differentiation and value proposition. Euromonitor International's Convenience ... Read More
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General Merchandise Stores in Morocco
... the Ministry of Industry and Commerce aim to enhance the competitiveness of Moroccan industries, promoting sustainable growth and quality employment opportunities. This strategic partnership underscores a commitment to harnessing domestic potential and fostering economic resilience ... Read More
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Discounters in Morocco
... affordable shopping alternatives, favouring discounters over traditional formats like convenience stores and supermarkets. This trend was further supported by the continued expansion of discounters' outlet networks, with a total of 625 outlets toward the end... ... Read More
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Direct Selling in Morocco
... skin care show signs of recovery, driven by renewed consumer interest in beauty products. While lockdown measures initially shifted demand towards health-focused products, the return to pre-pandemic habits fuels demand for beauty and wellness items. ... Read More
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Retail in Morocco
... the COVID-19 pandemic, the need for modernisation and digitalisation has become evident. In the forthcoming years, substantial developments in the digital market are anticipated, albeit Morocco lags behind other regional counterparts such as Egypt. Nevertheless, ... Read More
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Home Products Specialists in Morocco
... design. Positioned in the ""accessible luxury"" niche, Sketch Furniture's success underscores the growing demand for contemporary furnishings that seamlessly integrate traditional and Western aesthetics. With a strategic blend of online distribution, in-store sales, a... Euromonitor ... Read More
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Hypermarkets in Morocco
... International's Hypermarkets in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health ... Read More
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Apparel and Footwear Specialists in Morocco
... Decathlon has successfully democratised access to sports and leisure apparel and footwear in Morocco. Over the past 14 years, the company has opened 18 stores across the country, emphasising its commitment to locally made products. ... Read More
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Retail E-Commerce in Morocco
... in online transactions, reflecting a growing consumer inclination towards digital shopping channels. This trend underscores a fundamental shift in consumer behaviour, with more Moroccans embracing the convenience and accessibility offered by online platforms for their ... Read More
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Morocco Conversational Commerce Market Intelligence and Future Growth Dynamics Databook – 75+ KPIs on Conversational Commerce Trends by End-Use Sectors, Operational KPIs, Product Offering, and Spend By Application - Q2 2023 Update
... conversational commerce industry in Morocco is expected to grow by 23.7% on annual basis to reach US$0.5 billion in 2023. The conversational commerce industry is expected to grow steadily over the forecast period, recording a ... Read More
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Morocco Fruits and Vegetables Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)
... The growing demand for fresh fruits and vegetables owing to an increase in consumer awareness of healthier alternatives, a growing economy, rising organic produce in the country, increased focus on fresh produce exports, and increasing ... Read More
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Retailing in Morocco
... store-based retailing and non-store retailing on the other. During 2020, the leading modern grocery retail channels – supermarkets, hypermarkets and discounters – saw a surge in demand, as local consumers stocked up on essentials – ... Read More
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Convenience Stores in Morocco
... this positive factor has largely been offset by the economic shock of the pandemic, which has led to an increase in unemployment and a decline in the disposable income of many Moroccan households. As a ... Read More
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Food and Drink E-Commerce in Morocco
... essential due to supply-chain disruption, some of them sought to stock up on these products by ordering them online. Jumia Food and on-demand delivery app Glovo both partnered with a growing number of foodservice outlets ... Read More
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Variety Stores in Morocco
... stores decreased significantly in 2020 and recovered only partially during 2021. During 2000, variety stores were forced to close for an extended period due to lockdown measures. However, once these restrictions were eased, footfall recovered ... Read More
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Mobile E-Commerce (Goods) in Morocco
... growing number of consumers used smartphone apps to shop and make payments during 2020. While cash on delivery remains the most popular payment option for e-commerce, this is beginning to change. This is also due ... Read More
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E-Commerce (Goods) in Morocco
... stores closed for an extended period during lockdown and consumers fearing shortages of essential products, they began to shop online in growing numbers. Euromonitor International's E-Commerce (Goods) in Morocco report offers insight into key trends ... Read More
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Department Stores in Morocco
... Lockdown measures meant that department stores were closed for an extended period during 2020. Even after they reopened, many consumers were reluctant to make discretionary purchases due to the economic shock of the pandemic. Demand ... Read More
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Traditional Grocery Retailers in Morocco
... of this trend in 2020. During the spring lockdown, traditional grocery retailers were forced to curb their opening hours to a greater extent than modern grocery retailers. Moreover, the relatively small size of traditional grocery ... Read More
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Home and Garden Specialist Retailers in Morocco
... measures resulted in the closure of stores for an extended period, and even after they were re-opened, many consumers were reticent to make non-essential purchases, particularly for big-ticket items, due to the economic shock of ... Read More
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Health and Beauty Specialist Retailers in Morocco
... for cosmetics was undermined by the fact that women were spending more time at home – with some working from home – and socialising less, in addition to the economic shock of the pandemic. On ... Read More
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