Category: Consumer Goods & Retailing
Morocco Consumer Goods & Retailing
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Nappies/Diapers/Pants in Morocco
... fall, with the birth rate dropping below 17 per 1,000 persons. While the outbreak of COVID-19 led to a sharp drop in newborn babies, the fertility rate did not increase once the threat of the ... Read More
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Menstrual Care in Morocco
... care, alongside the expanding coverage of products. Moreover, the number of 10-54-year-old menstruating females is on the rise, with rising celibacy rates and use of contraception contributing to growth. However, unit prices saw a slight ... Read More
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Away-From-Home Tissue and Hygiene in Morocco
... As life returned to normal following the outbreak of COVID-19 and competition intensified, on-trade owners focused on good service and supplies, including the availability of AFH products. Euromonitor International's Away-from-Home Tissue and Hygiene in Morocco ... Read More
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Supermarkets in Morocco
... decisions. While rural populations predominantly procure fresh produce from local markets, urban dwellers with higher incomes lean towards processed and packaged goods. Although traditional dishes prepared at home remain prevalent, there is a rising demand ... Read More
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Appliances and Electronics Specialists in Morocco
... since 2020. This trend indicates a nuanced consumer behaviour, where preferences are directed towards smaller, more affordable appliances even in the face of economic challenges. Euromonitor International's Appliances and Electronics Specialists in Morocco report offers ... Read More
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Health and Beauty Specialists in Morocco
... options for customers, especially for brands not directly available in hypermarkets. By bridging brands to perfumeries, wholesalers contribute to a diverse and accessible product range in the market, catering to varied consumer preferences and budget ... Read More
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Convenience Retailers in Morocco
... outlets like Hanout and souks but also from emerging channels such as discounters. The phenomenon of cannibalisation, extending beyond conventional competitors, underscored the need for innovative approaches to differentiation and value proposition. Euromonitor International's Convenience ... Read More
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General Merchandise Stores in Morocco
... the Ministry of Industry and Commerce aim to enhance the competitiveness of Moroccan industries, promoting sustainable growth and quality employment opportunities. This strategic partnership underscores a commitment to harnessing domestic potential and fostering economic resilience ... Read More
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Discounters in Morocco
... affordable shopping alternatives, favouring discounters over traditional formats like convenience stores and supermarkets. This trend was further supported by the continued expansion of discounters' outlet networks, with a total of 625 outlets toward the end... ... Read More
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Direct Selling in Morocco
... skin care show signs of recovery, driven by renewed consumer interest in beauty products. While lockdown measures initially shifted demand towards health-focused products, the return to pre-pandemic habits fuels demand for beauty and wellness items. ... Read More
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Retail in Morocco
... the COVID-19 pandemic, the need for modernisation and digitalisation has become evident. In the forthcoming years, substantial developments in the digital market are anticipated, albeit Morocco lags behind other regional counterparts such as Egypt. Nevertheless, ... Read More
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Home Products Specialists in Morocco
... design. Positioned in the ""accessible luxury"" niche, Sketch Furniture's success underscores the growing demand for contemporary furnishings that seamlessly integrate traditional and Western aesthetics. With a strategic blend of online distribution, in-store sales, a... Euromonitor ... Read More
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Hypermarkets in Morocco
... International's Hypermarkets in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health ... Read More
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Apparel and Footwear Specialists in Morocco
... Decathlon has successfully democratised access to sports and leisure apparel and footwear in Morocco. Over the past 14 years, the company has opened 18 stores across the country, emphasising its commitment to locally made products. ... Read More
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Retail E-Commerce in Morocco
... in online transactions, reflecting a growing consumer inclination towards digital shopping channels. This trend underscores a fundamental shift in consumer behaviour, with more Moroccans embracing the convenience and accessibility offered by online platforms for their ... Read More
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Morocco Argan Oil Market Size, Trends, Analysis, and Outlook to 2030- Uncover Country and Company Growth Opportunities in 2024 and Beyond
... 2024 to 2030 as compared to CAGR between 2018 and 2023. The market size outlook is spurred by investments in capitalizing untapped potential and future possibilities. Our analysts foresee a boom in niche market segments ... Read More
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Large Cooking Appliances in Morocco
... increased levels of wear and tear, thus increasing the frequency at which large cooking appliances need to be replaced. Nevertheless, category volume sales still remain well below the pre-pandemic levels seen in 2019. Euromonitor International's ... Read More
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Home Laundry Appliances in Morocco
... such as home laundry appliances. Having said that, overall sales levels are anticipated to remain below pre-pandemic levels as many consumers remain reluctant to spend their money on non-essential products, especially with the rise in ... Read More
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Dishwashers in Morocco
... as dishwashing. Dishwashers are mostly sold in the weeks leading up to Ramadan to help households deal with the larger number of chores in the kitchen during the month. The impact of inflation in 2023 ... Read More
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Consumer Appliances in Morocco
... their pre-pandemic sales levels. Still, the vast majority of consumer appliance categories have yet to see a full recovery, due to current economic constraints and lower consumer purchasing power. The rising price of consumer appliances ... Read More
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Small Cooking Appliances in Morocco
... their lower energy consumption compared to full-sized ovens reflects a growing consumer consciousness towards sustainability and energy efficiency. Euromonitor International's Small Cooking Appliances in Morocco report offers a comprehensive guide to the size and shape ... Read More
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Food Preparation Appliances in Morocco
... for many Moroccan households, particularly blenders and juice extractors. With people back to busy lifestyles outside the home, there has been growing demand for food preparation appliances that help reduce the time needed to prepare ... Read More
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Microwaves in Morocco
... in 2023 and related inflation means that Moroccans are paying more attention to obtaining value for money when purchasing microwaves. In particular, they are looking for reliability and durable models that offer a good balance ... Read More
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Refrigeration Appliances in Morocco
... had to make the investment. Furthermore, although the economy remains strained, economic activity has resumed, putting more money into the pockets of some consumers and thus enabling them to spend more. Euromonitor International's Refrigeration Appliances ... Read More
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Vacuum Cleaners in Morocco
... The tough economic conditions mean people are opting to fix their existing vacuum cleaner rather than buying a new one. Retailers and manufacturers continue to use discounting strategies to try and push sales. While this ... Read More
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