Category: Consumer Goods
Nigeria Consumer Goods
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Nigeria Fragrances
... with consumer purchasing power under severe pressure. Rises in unit prices led to growth in retail current value terms in 2023, but real value sales decreased. Nonetheless, fragrances remain very essential for much of the ... Read More
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Nigeria Deodorants
... retail current value sales was due to high inflation, which exerted strong upward pressure on prices, but limited consumer spending power and, therefore, the demand for deodorants. Euromonitor International's Deodorants in Nigeria report offers a ... Read More
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Nigeria Baby and Child-Specific Products
... followed by a double-digit decline in 2023. In particular, an even higher rate of inflation in 2023 led to weaker consumer spending power and strong price rises for all brands. This drove strong retail current ... Read More
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Nigeria Colour Cosmetics
... in unit prices drove strong retail current value growth. However, all categories recorded declines in retail volume and value (constant 2023 prices) terms. With most colour cosmetics imported into the country, products were heavily affected ... Read More
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Nigeria Depilatories
... some fluctuation due to the effects of the Coronavirus (COVID-19) pandemic and high inflationary pressure on prices, purchasing power and the cost-of-living. Towards the end of the review period the demand for depilatories in Nigeria ... Read More
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Nigeria Sun Care
... the review period. However, this performance was due to high inflation during the year, which exerted strong upward pressure on unit prices. Higher prices dampened demand and retail volume sales fell strongly, along with retail ... Read More
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Nigeria Men's Grooming
... sales and retail value (constant 2023 prices) sales dropped strongly across the board. The exception was the main category, men’s razors and blades, which saw a moderate decrease in retail volume sales and a small ... Read More
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Nigeria Beauty and Personal Care
... across categories as consumers struggled with heavy pressure on disposable incomes and purchasing power. Manufacturers were further affected by harsh rises in production costs. These issues were compounded by the strong depreciation of the local ... Read More
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Wipes in Nigeria
... local currency collaborated to severely undermine consumer spending power, forcing Nigerians to be even more frugal when shopping. High unit price increases for products within wipes also negatively impacted consumption, though led to increased current ... Read More
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Away-From-Home Tissue and Hygiene in Nigeria
... invest in customer service and care, so the high inflation and reduced consumer purchasing power slowed current value growth and led to volume sales declines as consumers cut back on eating out of home and ... Read More
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Retail Adult Incontinence in Nigeria
... many Nigerians were unable to afford even necessary products. Euromonitor International's Retail Adult Incontinence in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More
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Retail Tissue in Nigeria
... weakened local currency substantially undermined consumer purchasing power, forcing Nigerians to rationalise their spending and focus on food and other essentials. Euromonitor International's Retail Tissue in Nigeria report offers a comprehensive guide to the size ... Read More
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Tissue and Hygiene in Nigeria
... The depreciation of the local currency and fall in disposable incomes due to high inflation led to slowed growth. This harsh economic climate meant that even products such as those within nappies/diapers/pants, menstrual care and ... Read More
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Nappies/Diapers/Pants in Nigeria
... the depreciation of the local currency dramatically weakened consumer spending power, and many Nigerians were unable to afford nappies/diapers/pants on a regular basis. The unit prices for products in the category also rose sharply, further ... Read More
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Menstrual Care in Nigeria
... as essential, many local consumers are unable to afford to buy them regularly, and penetration rates remain fairly low in the country. 2023’s complex economic climate further hindered growth as hikes in fuel prices and ... Read More
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Middle East and Africa Bath and Shower Products Market, By Product Type (Bath Soaps, Body Wash/Shower Gel, Bath Additives); By Form (Solid, Gels & Jellies, Liquid); By End User (Men, Women); By Distribution Channel (Hypermarkets/ Supermarkets, Convenience Stores, Online Stores); By Country (Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Nigeria, Algeria, Rest of MEA), Trend Analysis, Competitive Landscape & Forecast, 2019–2030
... Supermarkets, Convenience Stores, Online Stores); By Country (Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Nigeria, Algeria, Rest of MEA), Trend Analysis, Competitive Landscape & Forecast, 2019–2030 Middle East and Africa Bath and Shower Products Market ... Read More
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Supermarkets in Nigeria
... consumers' purchasing power, prompting a shift in buying habits towards essentials. Supermarkets, well-stocked with groceries, capitalised on this trend and experienced growth in sales. The introduction of quick commerce by Glovo further facil... Euromonitor International's ... Read More
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Retail E-Commerce in Nigeria
... surge in popularity among Nigerian consumers, fuelled by factors such as growing internet connectivity and the removal of fuel subsidies. With increased access to smartphones and improved internet infrastructure, more Nigerians embraced the convenience of ... Read More
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Apparel and Footwear Specialists in Nigeria
... as groceries and medicine, discretionary spending on clothing and footwear dwindled. The perception of clothing as a luxury item led many consumers to opt for more affordable alternatives, including second-hand clothing, further dampening sales for ... Read More
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General Merchandise Stores in Nigeria
... found themselves grappling with reduced purchasing power, prompting a significant adjustment in their spending habits. With the imperative to stretch their budgets, consumers began prioritising essential items over non-essentials, leading to a decline in sales ... Read More
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Appliances and Electronics Specialists in Nigeria
... priorities, leading to a decline in sales within this channel. With limited disposable income, consumers shifted their focus towards purchasing essential items, such as groceries, while opting for more affordable brands in the electronics and ... Read More
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Home Products Specialists in Nigeria
... from fifteen million to fifty million naira, played a crucial role in driving sales within this channel. This boost in mortgage financing incentivised both consumers and estate developers, leading to increased demand for various home ... Read More
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Discounters in Nigeria
... consumers became increasingly hesitant to make bulk purchases, opting instead to frequent outdoor markets where prices could be negotiated or bought in bulk at near wholesale rates. This reluctance to buy in bulk contributed to ... Read More
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Health and Beauty Specialists in Nigeria
... growth of this channel. Pharmacies capitalised on this trend by diversifying their offerings to include groceries and other essentials. For example, H-Medix pharmacies and stores dominate the pharmacy landscape in the federal capital territory and ... Read More
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Convenience Retailers in Nigeria
... and a large segment of financially excluded consumers, severely impacted sales in the first quarter. Cash became scarce, resembling a precious commodity, hindering consumers' ability to make daily purchases. Convenience stores, reliant on cash transactions, ... Read More
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