Category: Consumer Goods
Nigeria Consumer Goods
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Consumer Electronics in Nigeria
... output, due to creaking infrastructure. On foot of this, the government has implemented some difficult decisions in order to stabilise the economy, including removing trading restrictions on the official currency market, and this has driven ... Read More
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In-Car Entertainment in Nigeria
... as continuing elevated inflation and also a significant devaluation of the naira leads to a significant fall in consumer purchasing power. In addition, for new cars and in particular electric cars, they often have in-built ... Read More
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Wearable Electronics in Nigeria
... even more expensive. However, this growth is from a small base These products are mainly purchased by affluent consumers, particularly those with a strong interest in sporting activities, although the availability of more affordable brands ... Read More
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Home Audio and Cinema in Nigeria
... to reduce consumer purchasing power further. As a result, consumers focus on essentials. Also, currency devaluation has made imported products such as home audio and cinema even more expensive. Euromonitor International's Home Audio and Cinema ... Read More
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Imaging Devices in Nigeria
... imported product more expensive. In addition, continuing advances in smartphones cameras leading are leading to a continual decline in imaging devices, to the extent that smartphones can meet the imaging device needs of many households ... Read More
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Portable Players in Nigeria
... portability, and connectivity to smartphones, which allows for music streaming among other attributes. There is also a large range of affordable generic Chinese brands. Euromonitor International's Portable Players in Nigeria report offers a comprehensive guide ... Read More
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Headphones in Nigeria
... earbuds, which is expected to register double-digit volume growth. In addition, the increasing proliferation of more affordable generic Chinese brands is contributing to the healthy growth. On the other hand, wireless earphones is expected to ... Read More
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Nigeria Fitness Service Market Outlook To 2027F
... market size in terms of revenue generated. Its market segmentations include By Market Structure, By Revenue Stream, By Regions, By Subscription, By Gender, By Age, and By Income Group; growth enablers and drivers; challenges and ... Read More
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Nigeria
... erosion of purchasing power among consumers as inflation soared due to the global recovery from COVID-19, the fallout of Russia’s invasion of Ukraine and the depreciation of the naira. Unfavourable foreign exchange rates were a ... Read More
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Cigarettes in Nigeria
... as high inflation eroded purchasing power and drove up the general cost of living. Price hikes were primarily attributable to a significant rise in the specific excise on these products from June, but also reflected ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Nigeria
... a spike in inflation caused by the depreciation of the naira, the global recovery from the pandemic and Russia’s invasion of Ukraine. Being dominated by imported brands and having a relatively niche appeal, these categories ... Read More
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Tobacco in Nigeria
... the global recovery from the pandemic, the fallout of Russia’s invasion of Ukraine and the depreciation of the naira. With high inflation eroding purchasing power and causing the general cost of living to soar, rapidly ... Read More
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Consumer Lifestyles in Nigeria
... Euromonitor's Consumer Lifestyles in Nigeria report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, ... Read More
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Middle East and Africa Instant Noodles Market - By Type (Fried, Non-fried); By Packaging (Cups, Packets); By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Online Stores, Others); By Country (Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Nigeria, Algeria, Rest of MEA), Trend Analysis, Competitive Market Share & Forecast, 2019–2029
... Algeria, Rest of MEA), Trend Analysis, Competitive Market Share & Forecast, 2019–2029 Middle East and Africa Instant Noodles Market Size Growing at Steady CAGR of 6.4% to Reach USD 84.93 Billion by 2029 Middle East ... Read More
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Middle East and Africa Laundry Appliances Market - By Type (Built-in, Free Standing); By Product (Washing Machines, Dryers, Electric Pressing Machines); By Technology (Automatic, Semi-Automatic); By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online); By Country (Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Nigeria, Algeria, Rest of Middle East and Africa), Trend Analysis, Competitive Landscape & Forecast, 2019–2029
... Country (Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Nigeria, Algeria, Rest of Middle East and Africa), Trend Analysis, Competitive Landscape & Forecast, 2019–2029 Middle East and Africa Laundry Appliances Market Size Set to Reach USD ... Read More
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Depilatories in Nigeria
... slow compared to the more solid performance posted across the review period. As consumers' budgets were reduced, many focused on more essential products. However, in current terms, retail value sales grew well, largely driven by ... Read More
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Deodorants in Nigeria
... year. However, current retail value growth was strong, due to the steep rise in unit prices. Strong inflation in the economy reduced consumer spending power, whilst a reduction in employment also reduced the consumer base, ... Read More
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Baby and Child-Specific Products in Nigeria
... an indication of a positive performance. High inflation in the economy, largely driven by the depreciation of the local currency against the US dollar, led to higher production and import costs, leading manufacturers and importers ... Read More
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Fragrances in Nigeria
... review period, particularly in 2020 when a poor economy and COVID-19 restrictions led to a strong reduction in demand, most product areas saw mild retail volume growth in 2022. With social and work activities returning ... Read More
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Men's Grooming in Nigeria
... product areas saw a decline in retail volume terms. Poor economic conditions exacerbated by high inflation limited consumer spending power, forcing many consumers to focus on essentials. A reduction in formal employment also led to ... Read More
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Hair Care in Nigeria
... the wide availability of cheaper counterfeit brands, which have attracted consumers struggling with high inflationary conditions during 2022. The increasing usage of wigs and hair extensions has also been a major factor in reducing demand, ... Read More
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Sun Care in Nigeria
... decline in demand. Furthermore, since expatriates (foreigners working in Nigeria) are key consumers of sun care, a weak economy which reduced the presence of expatriates led to a decline in demand from this demographic. Euromonitor ... Read More
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Mass Beauty and Personal Care in Nigeria
... overall inflationary economic conditions. While this challenged retail volume growth for some products, many areas of mass beauty and personal care in Nigeria, such as skin care, bath and shower, and oral care are deemed ... Read More
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Premium Beauty and Personal Care in Nigeria
... to higher-income consumers being less impacted by economic conditions, with many being better able to afford premium products than lower-income consumers who had to reduce the usage of mass products. Premium beauty and personal care ... Read More
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Bath and Shower in Nigeria
... the local currency led to a strong rise in unit prices, consumers view many of the items on the landscape as being essential, leading to the positive bath and shower retail volume demand. The growing ... Read More
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