Category: Consumer Goods
Morocco Consumer Goods
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Wearable Electronics in Morocco
... sales of wearable electronics, as consumers look to lead active, healthy lifestyles. Smart wearables are also expected to outperform activity wearables in terms of growth, as consumers appreciate their multifunctionality, while at the same time, ... Read More
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Home Audio and Cinema in Morocco
... to support volume sales. Hi-Fi systems is expected to register positive growth as these products are more affordable than other speaker systems. However, unlike more mature markets, Moroccan consumers are still not particularly sensitive towards ... Read More
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Consumer Electronics in Morocco
... pandemic and the war in Ukraine have exacerbated the situation, limiting the ability of many Moroccans to invest in consumer electronics. While the country's digitalisation journey has led to a slight increase in demand for ... Read More
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Morocco Hotels Market Size by Rooms (Total, Occupied, Available), Revenues, Customer Type (Business and Leisure), Hotel Categories (Budget, Midscale, Upscale, Luxury), and Forecast to 2026
... services, typically with a continuous staff presence) market have seen moderate change in the recent years and is also expected to evolve in similar fashion in the near future. The report Morocco Hotels Market Analytics ... Read More
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Morocco
... in Morocco where Iqos retails at MAD750, while HEETS heated tobacco sticks are sold in different retail outlets such as tobacco specialists and even hypermarkets/supermarkets for MAD35 per unit. The HEETS was launched in four ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Morocco
... in on-trade outlets, which account for more than 80% of total cigars and smoking tobacco sales. These two categories, which were severely hit since the outbreak of the pandemic in 2020, saw further revival with ... Read More
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Tobacco in Morocco
... especially for the agricultural sector, which was strongly affected by the rainfall deficit. The geopolitical context in Europe linked to the war in Ukraine continued to fuel the rise in commodity prices at the international ... Read More
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Cigarettes in Morocco
... 2020. This had a particularly pronounced effect on volume sales of cigarettes, resulting in stagnation. In line with rising prices, the lingering pandemic and its economic impact resulted in declining disposable incomes, while unemployment reached ... Read More
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Dog Food in Morocco
... to work post pandemic, many are finding that they do not have enough time for their pet, and/or are simply losing interest. Further, Morocco’s difficult economic situation has also discouraged households from adopting pets. Religious ... Read More
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Pet Care in Morocco
... in 2022 when the economy's dipped to 1.3%. This downturn was primarily attributed to adverse economic circumstances, predominantly impacting the agricultural sector that suffered immensely due to a severe deficit in rainfall. Euromonitor International's Pet ... Read More
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Other Pet Food in Morocco
... also been discouraged to take on new pets such as birds, fish, other mammals and reptiles. Negative growth in other pet food is thus being driven by the continuous decrease in Morocco’s other pet population, ... Read More
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Cat Food in Morocco
... clean animals in the Arab world generally and are acceptable animals to keep at home as a pet. Cats are even popular among town and city dwellers living in smaller accommodation or flats. As such ... Read More
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Pet Products in Morocco
... fact that the brands remain limited in availability and highly expensive, and thus products within the category are considered to be luxury goods by most low- and middle-income Moroccan pet owners. Such pet care products ... Read More
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Mass Beauty and Personal Care in Morocco
... are reverting to their pre-pandemic lifestyle habits and this has meant higher demand for deodorant as people return to pre-pandemic work patterns and are prepared to socialise more often. Moreover, growth in mass fragrances is ... Read More
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Deodorants in Morocco
... men are becoming much more conscious about body odour. The extremely hot weather that prevail for much of 2022, combined with the difficult and crowded commutes that many local men must endure on a daily ... Read More
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Hair Care in Morocco
... look as socialising outside of the home became popular once again due to the reduced risk of coming into contact with the COVID-19 virus. In addition, many of the country’s white-collar professionals, office workers and ... Read More
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Sun Care in Morocco
... However, it should be noted that there is still a long way to go before category sales return to pre-pandemic levels. The main reason for the buoyant growth recorded in the category during 2022 was ... Read More
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Premium Beauty and Personal Care in Morocco
... pressure on demand for premium beauty and personal care. While increasing numbers of consumers are very interested in the leading premium beauty and personal care brands and their products, mainly on the basis that their ... Read More
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Skin Care in Morocco
... in the past might not have considered it important to begin thinking about skin care until they approach middle age. In tandem, it is clear that Moroccan women are increasingly interested in using more expensive ... Read More
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Beauty and Personal Care in Morocco
... the cost of living. After a strong recovery in economic activity during 2021 as GDP growth climbed to more than 7%, the growth performance of Morocco's economy stood at just 1.3% in 2022, due in ... Read More
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Baby and Child-Specific Products in Morocco
... of babies being born in Morocco continues to decline as the harsh economic conditions and the impact of the COVID-19 pandemic have discouraged many young couples from starting a family. Many of Morocco’s would-be parents ... Read More
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Colour Cosmetics in Morocco
... household incomes. Various categories of colour cosmetics are generally considered to be the ideal affordable luxury items as each product has a fairly low retail selling price. In addition, increasing numbers of female consumers of ... Read More
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Bath and Shower in Morocco
... Growing frequency of usage as consumers have sought to maintain stricter personal hygiene regimens continued to drive volume growth in 2022, along with population growth. Moreover, demand for bath and shower products increased sharply following ... Read More
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Depilatories in Morocco
... been bolstered by extensive mass media coverage of issues such as general beauty, weight management and overall wellbeing, all of which have sharpened the focus of local women on their beauty and personal care regimes. ... Read More
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Oral Care in Morocco
... personal image in Moroccan society. This has led to high demand for a comprehensive range of oral care products, many of which complement each other in terms of usage and results. It should also be ... Read More
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