Category: Consumer Goods
Morocco Consumer Goods
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Global Morocco Argan Oil Market Growth 2024-2030
... the Morocco Argan Oil is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during review period. The research report highlights the growth potential of the global Morocco Argan ... Read More
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Air Care in Morocco
... product type, as well as posting the strongest overall performance. Growth was supported by the rapid expansion of modern retailers in both urban and rural areas, which led to wider product availability. Such products also ... Read More
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Home Care in Morocco
... significant upturn in demand. With manufacturers experiencing higher energy, raw material and shipping costs, they were forced to pass these on to an increasingly price sensitive consumer base. As a result, Moroccans traded down to ... Read More
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Dishwashing in Morocco
... increases were somewhat counteracted by heavy discounting practices employed by manufacturers and modern retailers, as they sought to entice low-income consumers to switch from multi-purpose paste soaps to more modern household staples, such as dishwashing ... Read More
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Laundry Care in Morocco
... by rising energy and other input costs, opted to pass these onto consumers in the form of higher prices. This resulted in consumers seeking out more affordable, basic products, rather than specialised offerings designed for ... Read More
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Surface Care in Morocco
... material and transport costs. The category is dominated by multi-purpose cleaners, which were valued for their versatility, while also costing less than purchasing separate products for different tasks . Multi-purpose cleaners were also considered effective ... Read More
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Polishes in Morocco
... be expensive and unnecessary. As such, they tended to be purchased mainly by upper-income groups, with low- to middle-income households opting for cheaper, multi-purpose alternatives. Moreover, with the exception of shoe polish, availability is largely ... Read More
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Toilet Care in Morocco
... prices compared to in-cistern devices. In addition, toilet liquids/foams are considered less wasteful than in-cistern devices, which rely on continuous use. This was especially relevant in the tough economic environment, which saw households looking to ... Read More
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Bleach in Morocco
... product has an old-fashioned image in the country, especially younger consumers, who consider it to be harmful to both their own health and that of the environment. Bleach was also increasingly considered to be damaging ... Read More
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Home Insecticides in Morocco
... size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading ... Read More
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Retail Adult Incontinence in Morocco
... products, partnered with ongoing ageing in Morocco, which widens the consumer base and drives sales. Despite improved retail volume growth and increasing availability of lower-priced brands, Moroccans' awareness does remain limited. In addition, many users ... Read More
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Wipes in Morocco
... as general-purpose wipes, compete with pocket handkerchiefs and boxed facial tissues, others have no specific alternatives. The convenient packaging of wipes also meant the product could be used on-the-go, which was particularly attractive to busy ... Read More
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Tissue and Hygiene in Morocco
... highs in 2022 and 2023. As a result of high inflation rates and the increase in prices, spending confidence declined, resulting in a significant drop in domestic demand. Consumers purchasing behaviour adapted in 2023, with ... Read More
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Retail Tissue in Morocco
... retail tissue in Morocco estimated at around 2kg, this is deemed low compared to other developed countries, offering ongoing room for growth and development. In 2023, growth was further driven by the economic end of ... Read More
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Nappies/Diapers/Pants in Morocco
... fall, with the birth rate dropping below 17 per 1,000 persons. While the outbreak of COVID-19 led to a sharp drop in newborn babies, the fertility rate did not increase once the threat of the ... Read More
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Menstrual Care in Morocco
... care, alongside the expanding coverage of products. Moreover, the number of 10-54-year-old menstruating females is on the rise, with rising celibacy rates and use of contraception contributing to growth. However, unit prices saw a slight ... Read More
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Away-From-Home Tissue and Hygiene in Morocco
... As life returned to normal following the outbreak of COVID-19 and competition intensified, on-trade owners focused on good service and supplies, including the availability of AFH products. Euromonitor International's Away-from-Home Tissue and Hygiene in Morocco ... Read More
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Supermarkets in Morocco
... decisions. While rural populations predominantly procure fresh produce from local markets, urban dwellers with higher incomes lean towards processed and packaged goods. Although traditional dishes prepared at home remain prevalent, there is a rising demand ... Read More
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Appliances and Electronics Specialists in Morocco
... since 2020. This trend indicates a nuanced consumer behaviour, where preferences are directed towards smaller, more affordable appliances even in the face of economic challenges. Euromonitor International's Appliances and Electronics Specialists in Morocco report offers ... Read More
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Health and Beauty Specialists in Morocco
... options for customers, especially for brands not directly available in hypermarkets. By bridging brands to perfumeries, wholesalers contribute to a diverse and accessible product range in the market, catering to varied consumer preferences and budget ... Read More
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Convenience Retailers in Morocco
... outlets like Hanout and souks but also from emerging channels such as discounters. The phenomenon of cannibalisation, extending beyond conventional competitors, underscored the need for innovative approaches to differentiation and value proposition. Euromonitor International's Convenience ... Read More
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General Merchandise Stores in Morocco
... the Ministry of Industry and Commerce aim to enhance the competitiveness of Moroccan industries, promoting sustainable growth and quality employment opportunities. This strategic partnership underscores a commitment to harnessing domestic potential and fostering economic resilience ... Read More
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Discounters in Morocco
... affordable shopping alternatives, favouring discounters over traditional formats like convenience stores and supermarkets. This trend was further supported by the continued expansion of discounters' outlet networks, with a total of 625 outlets toward the end... ... Read More
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Direct Selling in Morocco
... skin care show signs of recovery, driven by renewed consumer interest in beauty products. While lockdown measures initially shifted demand towards health-focused products, the return to pre-pandemic habits fuels demand for beauty and wellness items. ... Read More
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Retail in Morocco
... the COVID-19 pandemic, the need for modernisation and digitalisation has become evident. In the forthcoming years, substantial developments in the digital market are anticipated, albeit Morocco lags behind other regional counterparts such as Egypt. Nevertheless, ... Read More
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