Category: Consumer Goods
Africa Consumer Goods
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Ethiopia: Major Appliances Industry - Analysis, Size, Trends, Consumption, and Forecast
... the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a strategic analysis of the ... Read More
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Surface Care in Tunisia
... who traditionally rely on multipurpose products like bleach and hand dishwashing liquids to clean surfaces. Young adults tend to be more educated and informed about the advantages of surface care products, using social media and ... Read More
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Laundry Care in Tunisia
... in smaller quantities from Tunisia’s traditional grocery stores, often buying as and when required. There are two brands leading unpackaged laundry detergents: Clean by Azur Detergent (Société d'Articles Hygiéniques Sarl (SAH)) and Dexel from Société ... Read More
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Dishwashing in Tunisia
... over the review period, notably Lilas Vaisselle from Société d'Articles Hygiéniques Sarl (SAH). Local brands are playing an important role in expanding the category by offering hand dishwashing products at affordable prices, as well as ... Read More
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Toilet Care in Tunisia
... was the only toilet care product available in traditional grocery retailers, whilst imported brands were mainly sold in modern grocery retailers. With demand increasing for toilet care products in all consumer groups, imported brands are ... Read More
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Home Insecticides in Tunisia
... insect populations like flies and mosquitoes. However, many municipal services are now facing severe logistical challenges, including a shortage of trucks and essential materials to ensure daily maintenance. As a result, human waste remains untreated ... Read More
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Bleach in Tunisia
... there are a wider variety of products for different purposes. The rapid expansion of discounters, supermarkets and hypermarkets in the country has broadened the availability of surface care products that represent an alternative to bleach. ... Read More
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Home Care in Tunisia
... of living. Niche categories were still able to perform well by attracting upper income consumers, resulting in healthy growth in both volume and current value terms. To boost sales, domestic companies focused on strategic promotions, ... Read More
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Air Care in Tunisia
... and Nassim that are usually sold at affordable prices compared to imported brands were affected by lower demand. The increase in distribution, production and raw materials costs has pushed up retail prices in air care, ... Read More
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Polishes in Tunisia
... International players such as Kiwi, Baranne, and Bright have expanded their range of products to launch polishes for sneakers and leather. Smart, an imported brand from Turkey, launched in 2024 offering a range of specific ... Read More
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Laundry Care in Kenya
... its line of bar detergents with advanced enzyme technology, improving its stain removal capabilities, durability, and its gentleness on hands, without raising its price. This innovation eliminates the need to use both bar detergents and ... Read More
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Polishes in Kenya
... number of citizens travel on foot. Supported by population growth, this factor continued to drive demand for shoe polish in the country in 2024. Nonetheless, shoe polish saw slower growth in retail volume terms in ... Read More
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Polishes in Morocco
... unwilling to spend on perceived non-essential products. Moreover, as polishes remained relatively expensive options within home care, many low- and middle-income consumers tended to opt for cheaper cleaning substitutes or alternatives. Therefo... Euromonitor International's Polishes ... Read More
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Bleach in Nigeria
... average unit price by 65% between 2023 and 2024 (and by 130% between 2022 and 2024) had a negative impact on demand, making demand slow down significantly compared to the review period. However, the availability ... Read More
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Air Care in Nigeria
... of 18%, with a deeper decline in categories deemed less essential, such as candle and car air fresheners. Euromonitor International's Air Care in Nigeria market report offers a comprehensive guide to the size and shape ... Read More
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Home Care in Nigeria
... the depreciation of the local currency and a strong rise in energy costs, which in turn led to higher import and production expenses. The prevailing inflationary pressures further weakened consumer spending power, forcing many consumers ... Read More
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Dishwashing in Kenya
... the increased stability of the Kenyan economy, the rise in disposable incomes and the country’s rapidly expanding population. Additionally, these products are perceived to be gentler on the hands and skin and cheaper than powder ... Read More
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Bleach in Morocco
... strong pressure on disposable incomes prompted several low-income consumers to switch back to parallel trade and unpackaged bleach. It should be noted that retail sales of bleach sold in bulk (unpackaged and unbranded products) accounted ... Read More
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Surface Care in Kenya
... preference for versatile cleaning products that can be used across various surfaces. Euromonitor International's Surface Care in Kenya market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Home Insecticides in Kenya
... thereby fostering increased demand for home insecticides in these urban areas. As consumers have looked for ways to keep their homes and surroundings free from insects, they have sought out modern and effective types of ... Read More
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Toilet Care in Kenya
... the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic ... Read More
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Laundry Care in Morocco
... rise in the household penetration of automatic washing machines and rising prices. As an overall category, fabric softeners posted the fastest growth rates in 2024, albeit from a relatively low base. The rapid expansion of ... Read More
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Toilet Care in Morocco
... care. The consumption of toilet care products was concentrated in high-income, upper-middle-income and a portion of middle-income households in the country at the end of the review period. Lower-priced toilet care products, especially toilet liquids, ... Read More
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Air Care in Morocco
... for the traditional and dominant format, spray/aerosol, shaped the performance of the category. Spray/aerosol but also gel and electric air fresheners are being perceived as outdated or even obsolete in some cases. The new trend ... Read More
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Home Insecticides in Morocco
... ran from May to October, with warm temperatures throughout the year. Hot weather often speeds up the cockroach reproduction cycle, while high temperatures provide fertile conditions for mosquitoes and other pests. Thus, the use of ... Read More
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