Category: Children's HBC
Europe Children's HBC
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Lithuania Baby and Child-Specific Products
... a very concrete consumer base, and when it comes to expenditure, most parents will pay more for higher-quality goods for their children. This aids growth in all areas, primarily driven by the mid and premium-price ... Read More
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Baby and Child-Specific Products in Ukraine
... as in other areas of the beauty and personal care market due to a declining birth rate and the loss of part of the young population due to the emigration seen at the start of ... Read More
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Beauty and Personal Care in Ukraine
... were operating at full capacity again in 2023. Despite the positive trend, beauty and personal care sales in 2023 still remained below their 2021 levels. Several factors continued to prevent a complete rebound, including the ... Read More
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Baby and Child-Specific Products in Bosnia and Herzegovina
... and children. Leading category players are focused on ensuring an adequate supply of brands that offer innovative and value-added products. In 2023, baby and child-specific products neared double-digit current value growth, aided by rising prices ... Read More
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Baby and Child-Specific Products in Greece
... can be attributed to falling birth rates, leading to intense competition between category players as they offer promotions and discounts to entice their dwindling consumer base. Euromonitor International's Baby and Child-specific Products in Greece report ... Read More
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Baby and Child-Specific Products in Croatia
... increases over the course of the year. The main reason for the elevated demand for baby and child-specific sun care is fear of negative effects of excessive sun exposure, especially when it comes to children, ... Read More
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Baby and Child-Specific Products in Switzerland
... terms was mainly due to price increases. Baby and child-specific baby wipes, sun care and skin care performed relatively well in demand growth terms, with parents seeking protection, hygienic and gentle formulations for their offspring. ... Read More
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Baby and Child-Specific Products in Sweden
... premium products. Swedish parents prioritise their children's wellbeing, making this category less susceptible to price fluctuations compared to others. Furthermore, a rising trend of segmentation is observed, with more parents opting for products specifically marketed ... Read More
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Baby and Child-Specific Products in Portugal
... the landscape, while items designed for older children saw a loss. Portuguese consumers are increasingly aware of the sensitivity of babies’ skin and are willing to invest in products specifically designed for babies, even in ... Read More
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Baby and Child-Specific Products in Norway
... a preference for gentle, multi-functional washing products for both body and hair, often followed by rinsing with just water. Government recommendations further reinforce this ""less is more"" philosophy, emphasising the importance of protecting delicate baby ... Read More
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Baby and Child-Specific Products in Hungary
... income was squeezed a significant number of consumers reduced their brand loyalty and focused on accessing the best value and the lowest prices. As a result, private label products picked up share in baby and ... Read More
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Baby and Child-Specific Products in the Czech Republic
... which has gradually led to an increase in demand for baby and child-specific products. Plant-based and scientifically backed-up claims drove developments in the Czech Republic at the end of the review period. The continued interest ... Read More
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Baby and Child-Specific Products in the Netherlands
... the main reasons for the declines in retail volume sales of baby and child-specific hair care, skin care and toiletries in 2023. Because of the increase in average unit prices, these categories still recorded retail ... Read More
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Baby and Child-Specific Products in Slovakia
... products as essential products for their offspring. In 2023, baby and child-specific sun care and skin care registered the highest current value growth, while hair care and toiletries were somewhat challenged by cheaper alternatives or ... Read More
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Baby and Child-Specific Products in Ireland
... for children during economic uncertainty, happy to allocate budgets to baby and child-specific products, wanting the best for their children. Skin care and sun care were strong performers, with a continued focus on hygiene boosting ... Read More
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Baby and Child-Specific Products in Spain
... inflationary pressures. This overall poor performance is attributed to the declining birth rates in the country, which continue to follow on a downwards pattern. Euromonitor International's Baby and Child-specific Products in Spain report offers a ... Read More
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Baby and Child-Specific Products in Bulgaria
... skin care products in Bulgaria. Overall, this was the best performing children’s category in retail volume and current value terms. In urban areas, the deterioration in air and water quality brought about by pollution is ... Read More
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Baby and Child-Specific Products in Belgium
... target. On the negative side, retail price inflation has curbed consumption. Although inflation began to fall in 2023, retail prices continued to strengthen in this year causing consumers to make cutbacks or trade down. These ... Read More
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Baby and Child-Specific Products in Finland
... 2020, birth rates steadily declined to reach their lowest levels in recorded history by 2023. This demographic shift significantly impacted the demand for baby and child-specific products, with several product areas experiencing a downturn in ... Read More
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Nappies/Diapers/Pants in Switzerland
... of living and fears about the future have influenced the decision to start a family in Switzerland. Many women are often invested in their career and are choosing to start a family later. Disposable pants ... Read More
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Nappies/Diapers/Pants in Austria
... in the population rose in 2022 and remained at a stable level during the following year. Ongoing migration from Ukraine also contributed to a higher demand for nappies/diapers/pants, with disposable pants seeing the strongest rate ... Read More
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Wipes in Austria
... wipes remained highly popular with consumers, having recorded a more dynamic performance than home care wipes and floor cleaning systems. As such, the former continued to account for the bulk of retail value sales, with ... Read More
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Wipes in Switzerland
... travel resumed in 2023. Additionally, the growing trend towards more active lifestyles also contributed to the positive development of personal wipes, as consumers desire to feel fresh and clean on the go. Higher prices became ... Read More
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Wipes in Germany
... wipes meet the needs of busy consumers as they spend greater time outside of the home. Nevertheless, the cost-of-living crisis has forced many consumers to be more conversative with their spending on non-essentials, resulting in ... Read More
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Nappies/Diapers/Pants in Germany
... average prices across all categories due to increased costs of raw materials and disruptions along the supply chain continued to be felt by consumers into 2023, whose confidence and purchasing power decreased considerably. The cost ... Read More
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