Category: Children's HBC
Europe Children's HBC
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Baby Personal Care in the Netherlands
... The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The baby personal care market consists of retail sale of baby toiletries ... Read More
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Austria Baby and Child-Specific Products
... up the overall cost of living. Current value growth reached double-digits due to these average price increases. In light of these price rises, consumers remained price sensitive and sought out promotional offers when shopping in ... Read More
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Germany Baby and Child-Specific Products
... baseline demand. There is also strong competition within baby and child-specific products, meaning players engage in regular promotional activities. Euromonitor International's Baby and Child-specific Products in Germany report offers a comprehensive guide to the size ... Read More
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Italy Baby and Child-Specific Products
... increases seen across the various categories. With high inflation, manufacturers were pushed to raise their unit prices to mitigate their rising production costs. With Italy facing a cost of living crisis these price rises forced ... Read More
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France Baby and Child-Specific Products
... and personal care in the country. The birth rate declined by another 6.8% in 2023, on top of the existing declining trend from the previous year. According to The National Institute of Statistics and Economic ... Read More
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United Kingdom Baby and Child-Specific Products
... high inflation. This forced players to raise unit prices due to higher production costs; products such as nappy (diaper) rash treatments increased by 7% per kg, while the average unit price of baby and child-specific ... Read More
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Romania Baby and Child-Specific Products
... rose. This category remains a priority for companies, given the increased attention paid by many parents to the quality and safety of products intended for use on their children. They are becoming more willing to ... Read More
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Poland Baby and Child-Specific Products
... However, different performances were seen across categories. For instance, whilst baby wipes saw below-average growth, a significant surge in sales was witnessed by baby and child-specific sun care, in both retail volume and current value ... Read More
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Slovenia Baby and Child-Specific Products
... with the weaker economy also encouraging couples to postpone child-rearing. Despite this, baby and child-specific products registered a brighter performance in volume sales due to higher consumer awareness of baby products and the importance of ... Read More
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North Macedonia Baby and Child-Specific Products
... as the birth rate continued to fall. Medicated products registered the highest current value growth, though from a very low base, with baby wipes still accounting for most value sales. Euromonitor International's Baby and Child-specific ... Read More
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Serbia Baby and Child-Specific Products
... the allure of cheaper alternatives, parents exhibited a distinct preference for products tailor-made for their little ones. Despite this loyalty, the growing demand for private label offerings is indicative of a nuanced consumer landscape shaped ... Read More
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Latvia Baby and Child-Specific Products
... of lower birth rates. Whilst lower inflation provided some respite to the cost of living, consumer price sensitivity lingered with more consumers buying private label products. Lower birth rates are shrinking the overall consumer base ... Read More
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Denmark Baby and Child-Specific Products
... and safety standards, brought on by the pandemic. While inflation began to fall, consumer purchasing power was eroded by weak economic growth, rising interest rates and higher utility costs. Some parents either shifted to cheaper ... Read More
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Estonia Baby and Child-Specific Products
... volume growth struggling in areas including nappy (diaper) rash treatment and baby wipes. However, as parents remained keen to invest in products for their children's health, expensive and higher-quality products continued to sell, with retail ... Read More
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Lithuania Baby and Child-Specific Products
... a very concrete consumer base, and when it comes to expenditure, most parents will pay more for higher-quality goods for their children. This aids growth in all areas, primarily driven by the mid and premium-price ... Read More
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Baby and Child-Specific Products in Ukraine
... as in other areas of the beauty and personal care market due to a declining birth rate and the loss of part of the young population due to the emigration seen at the start of ... Read More
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Beauty and Personal Care in Ukraine
... were operating at full capacity again in 2023. Despite the positive trend, beauty and personal care sales in 2023 still remained below their 2021 levels. Several factors continued to prevent a complete rebound, including the ... Read More
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Baby and Child-Specific Products in Bosnia and Herzegovina
... and children. Leading category players are focused on ensuring an adequate supply of brands that offer innovative and value-added products. In 2023, baby and child-specific products neared double-digit current value growth, aided by rising prices ... Read More
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Baby and Child-Specific Products in Greece
... can be attributed to falling birth rates, leading to intense competition between category players as they offer promotions and discounts to entice their dwindling consumer base. Euromonitor International's Baby and Child-specific Products in Greece report ... Read More
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Baby and Child-Specific Products in Croatia
... increases over the course of the year. The main reason for the elevated demand for baby and child-specific sun care is fear of negative effects of excessive sun exposure, especially when it comes to children, ... Read More
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Baby and Child-Specific Products in Switzerland
... terms was mainly due to price increases. Baby and child-specific baby wipes, sun care and skin care performed relatively well in demand growth terms, with parents seeking protection, hygienic and gentle formulations for their offspring. ... Read More
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Baby and Child-Specific Products in Sweden
... premium products. Swedish parents prioritise their children's wellbeing, making this category less susceptible to price fluctuations compared to others. Furthermore, a rising trend of segmentation is observed, with more parents opting for products specifically marketed ... Read More
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Baby and Child-Specific Products in Portugal
... the landscape, while items designed for older children saw a loss. Portuguese consumers are increasingly aware of the sensitivity of babies’ skin and are willing to invest in products specifically designed for babies, even in ... Read More
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Baby and Child-Specific Products in Norway
... a preference for gentle, multi-functional washing products for both body and hair, often followed by rinsing with just water. Government recommendations further reinforce this ""less is more"" philosophy, emphasising the importance of protecting delicate baby ... Read More
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Baby and Child-Specific Products in Hungary
... income was squeezed a significant number of consumers reduced their brand loyalty and focused on accessing the best value and the lowest prices. As a result, private label products picked up share in baby and ... Read More
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