Category: Children's HBC
Europe Children's HBC
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Baby and Child-Specific Products in Hungary
... income was squeezed a significant number of consumers reduced their brand loyalty and focused on accessing the best value and the lowest prices. As a result, private label products picked up share in baby and ... Read More
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Baby and Child-Specific Products in the Czech Republic
... which has gradually led to an increase in demand for baby and child-specific products. Plant-based and scientifically backed-up claims drove developments in the Czech Republic at the end of the review period. The continued interest ... Read More
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Baby and Child-Specific Products in the Netherlands
... the main reasons for the declines in retail volume sales of baby and child-specific hair care, skin care and toiletries in 2023. Because of the increase in average unit prices, these categories still recorded retail ... Read More
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Baby and Child-Specific Products in Slovakia
... products as essential products for their offspring. In 2023, baby and child-specific sun care and skin care registered the highest current value growth, while hair care and toiletries were somewhat challenged by cheaper alternatives or ... Read More
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Baby and Child-Specific Products in Ireland
... for children during economic uncertainty, happy to allocate budgets to baby and child-specific products, wanting the best for their children. Skin care and sun care were strong performers, with a continued focus on hygiene boosting ... Read More
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Baby and Child-Specific Products in Spain
... inflationary pressures. This overall poor performance is attributed to the declining birth rates in the country, which continue to follow on a downwards pattern. Euromonitor International's Baby and Child-specific Products in Spain report offers a ... Read More
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Baby and Child-Specific Products in Bulgaria
... skin care products in Bulgaria. Overall, this was the best performing children’s category in retail volume and current value terms. In urban areas, the deterioration in air and water quality brought about by pollution is ... Read More
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Baby and Child-Specific Products in Belgium
... target. On the negative side, retail price inflation has curbed consumption. Although inflation began to fall in 2023, retail prices continued to strengthen in this year causing consumers to make cutbacks or trade down. These ... Read More
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Baby and Child-Specific Products in Finland
... 2020, birth rates steadily declined to reach their lowest levels in recorded history by 2023. This demographic shift significantly impacted the demand for baby and child-specific products, with several product areas experiencing a downturn in ... Read More
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Nappies/Diapers/Pants in Switzerland
... of living and fears about the future have influenced the decision to start a family in Switzerland. Many women are often invested in their career and are choosing to start a family later. Disposable pants ... Read More
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Nappies/Diapers/Pants in Austria
... in the population rose in 2022 and remained at a stable level during the following year. Ongoing migration from Ukraine also contributed to a higher demand for nappies/diapers/pants, with disposable pants seeing the strongest rate ... Read More
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Wipes in Austria
... wipes remained highly popular with consumers, having recorded a more dynamic performance than home care wipes and floor cleaning systems. As such, the former continued to account for the bulk of retail value sales, with ... Read More
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Wipes in Switzerland
... travel resumed in 2023. Additionally, the growing trend towards more active lifestyles also contributed to the positive development of personal wipes, as consumers desire to feel fresh and clean on the go. Higher prices became ... Read More
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Wipes in Germany
... wipes meet the needs of busy consumers as they spend greater time outside of the home. Nevertheless, the cost-of-living crisis has forced many consumers to be more conversative with their spending on non-essentials, resulting in ... Read More
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Nappies/Diapers/Pants in Germany
... average prices across all categories due to increased costs of raw materials and disruptions along the supply chain continued to be felt by consumers into 2023, whose confidence and purchasing power decreased considerably. The cost ... Read More
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Nappies/Diapers/Pants in the United Kingdom
... the UK gradually falling, growth across different nappies was minimal, with volumes shifting towards formats designed for older children, such as junior nappies/diapers. Disposable pants recorded the most dynamic retail volume growth in 2023, continuing ... Read More
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Wipes in the United Kingdom
... result of low volume demand. While overall value growth was sustained by demand for some wipes in 2023, the main reason was due to rising costs for manufacturers and high inflation rates, thereby impacting unit ... Read More
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Wipes in Serbia
... been rising due to the soaring costs of raw materials, logistics and operations. Consequently, consumers prefer to buy larger wipes that offer a lower unit cost per sheet. Although there are pressures on budgets, busier ... Read More
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Nappies/Diapers/Pants in Serbia
... with 2022 levels. The government has policies in place to stimulate the birth rate by offering financial aid and other benefits to potential parents. Plans include tripling cash payments for new born babies and also ... Read More
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Nappies/Diapers/Pants in Slovenia
... uses. Modern consumers are delaying parenthood, prioritising career advancement and home-building, which demand significant time and financial investment, particularly amidst economic uncertainty. Furthermore, the trend towards smaller family sizes, often due to economic co... Euromonitor ... Read More
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Nappies/Diapers/Pants in North Macedonia
... migration of younger adults is also an issue as they will often choose to live and start a family abroad. While inflation negatively impacted consumer confidence in 2023, rising unit prices helped the category achieve ... Read More
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Wipes in Italy
... products, which is notable through the expansion of retailers such as Risparmio Casa, Maury’s, and Action, along with many independent Chinese-operated stores. In these stores, consumers can find a wide range of private label and ... Read More
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Wipes in Latvia
... with notable implications for consumer behaviour and market dynamics. The increased value can be attributed to a combination of factors, including heightened consumer perception of the value proposition offered by moist toilet wipes and corresponding ... Read More
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Nappies/Diapers/Pants in Italy
... of the nappies/diapers they buy for their babies. This is due, in part, to the fact that couples are having children when they are older and more settled with their jobs, and so are often ... Read More
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Nappies/Diapers/Pants in Latvia
... to the decline in the number of births, consequently reducing the demand for baby care products. This shift in consumer behaviour underscores the dynamic nature of market dynamics in response to broader demographic trends, highlighting ... Read More
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