Category: Children's HBC
Europe Children's HBC
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Nappies/Diapers/Pants in Italy
... of the nappies/diapers they buy for their babies. This is due, in part, to the fact that couples are having children when they are older and more settled with their jobs, and so are often ... Read More
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Nappies/Diapers/Pants in Hungary
... decline in the birth rate led to a volume decline in newborn nappies, with this segment being the most negatively impacted. Euromonitor International's Nappies/Diapers/Pants in Hungary report offers a comprehensive guide to the size and ... Read More
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Wipes in Hungary
... Personal wipes, moist toilet wipes, baby wipes and general purpose wipes were the only areas to record retail volume rises. The success of general purpose wipes was due to their versatility and wide usage. In ... Read More
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Nappies/Diapers/Pants in Latvia
... to the decline in the number of births, consequently reducing the demand for baby care products. This shift in consumer behaviour underscores the dynamic nature of market dynamics in response to broader demographic trends, highlighting ... Read More
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Wipes in Lithuania
... some instances, diminishing consumer base. Additionally, wipes, often considered non-essential commodities, witnessed a decline in demand as households grappled with economic uncertainties. The prevailing economic strain prompted consumers to reassess their spending priorities, res... Euromonitor ... Read More
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Wipes in Finland
... more discerning approach, carefully evaluating product offerings based on price and quality. To stimulate sales, industry players focused on enhancing the value proposition of their products, whether through competitive pricing, improved sustainability credentials, or elevated ... Read More
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Nappies/Diapers/Pants in Finland
... to price escalations during the same period. Notably, disposable pants maintained a trajectory of volume growth, driven by their relatively low maturity in the market. The rising popularity of disposable pants contributed significantly to the ... Read More
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Nappies/Diapers/Pants in Greece
... all subcategories in 2023 as manufacturers and retailers aimed to absorb part of the hikes in production costs the previous year. As this began to impact company revenues, price rises were put in place during ... Read More
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Nappies/Diapers/Pants in Ireland
... for newborn babies. By contrast, disposable pants continued to perform well and saw robust volume growth in 2023. Disposable pants continue to experience growth as they are mainly purchased for toddlers and older children. Nevertheless, ... Read More
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Nappies/Diapers/Pants in the Netherlands
... born and standard, in volume terms. However, this was only a temporary increase, as a result of more people staying at home during the pandemic, with many deciding to expand their family. Euromonitor International's Nappies/Diapers/Pants ... Read More
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Wipes in Greece
... rising cost of living, with consumers prioritising essential goods. Traditionally, baby wipes in Greece are not solely used by parents but are considered a versatile product, almost becoming a household commodity, used for cleaning various ... Read More
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Nappies/Diapers/Pants in Lithuania
... downturn in sales. This demographic challenge underscores the need for strategic adaptations within the market to address shifting consumer dynamics and preferences, necessitating innovative approaches to sustain relevance amidst changing demographics. Euromonitor International's Nappies/Diapers/Pants in ... Read More
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Wipes in Croatia
... outbreak of COVID-19, with this helping to support demand for household wipes, and well as personal wipes for the family. Despite the financial pressures experienced by many households and the need to economise, wipes remain ... Read More
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Nappies/Diapers/Pants in Denmark
... 2023. All types of nappies/diapers registered decreases in retail volume sales, leading to an overall drop, despite growth for disposable pants. Many households continued to choose preferred brands, but this loyalty was tested as the ... Read More
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Nappies/Diapers/Pants in France
... falling birth rate, and a continued pattern that began in 2020 with only a small reprieve in 2022. Demographic influences can be seen in sales by age groups, with volume shares shifting to products geared ... Read More
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Wipes in France
... to wash their hands more frequently than pre-pandemic, the use of wipes to clean hands has not stuck. Inflationary pressures hit wipes hard and both volume and current value sales plummeted throughout most of the ... Read More
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Wipes in Denmark
... factors like energy, material sourcing, labour, logistics and supply chain constraints. Consequently, while almost all categories within wipes recorded retail current value increases, most saw negative results in retail volume sales. Indeed, retail volume growth ... Read More
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Nappies/Diapers/Pants in Estonia
... diapers, and pants. Economic factors, social trends, and changing demographics all played a role in shaping the declining birth rate, thereby impacting the overall demand for baby care products. Euromonitor International's Nappies/Diapers/Pants in Estonia report ... Read More
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Nappies/Diapers/Pants in Bulgaria
... very low numbers of babies being born Bulgaria remains at the forefront of the national conversation about negative socioeconomic and demographic trends which have made Bulgaria’s population one of the fastest shrinking in the world. ... Read More
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Nappies/Diapers/Pants in Croatia
... some parents wanting the best products for their children, even if they are more expensive. Convenience and strong absorption were other important factors for parents when shopping for nappies/diapers/pants. Despite this development, retail vo... Euromonitor ... Read More
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Wipes in Bulgaria
... since the COVID-19 pandemic, with categories like wet wipes being rediscovered. As people's lives returned to greater normality and more time was spent out of home, the convenience and advantages of personal wipes became more ... Read More
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Wipes in Estonia
... volume growth in 2023, emerging as the fastest-growing category within wipes. This surge in demand can be attributed to an increased emphasis on personal hygiene among consumers, who are increasingly seeking convenient and effective solutions ... Read More
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Wipes in the Czech Republic
... A key driver for the category is the convenience of these products and their ease of use and versatility. Euromonitor International's Wipes in Czech Republic report offers a comprehensive guide to the size and shape ... Read More
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Nappies/Diapers/Pants in the Czech Republic
... a natural composition and low environmental impact compared with nappies/diapers, enabling it to achieve positive growth, though this was from a low base. Euromonitor International's Nappies/Diapers/Pants in Czech Republic report offers a comprehensive guide to ... Read More
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Wipes in Belgium
... toilet paper, witnessed modest growth. Water-based wipes offered by brands like Pampers and Bebio contributed to the growing demand for sustainable alternatives, reflecting shifting consumer preferences towards environmental consciousness. Euromonitor International's Wipes in Belgium report ... Read More
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