Category: Children's HBC
Estonia Children's HBC
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Estonia Baby and Child-Specific Products
... volume growth struggling in areas including nappy (diaper) rash treatment and baby wipes. However, as parents remained keen to invest in products for their children's health, expensive and higher-quality products continued to sell, with retail ... Read More
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Wipes in Estonia
... volume growth in 2023, emerging as the fastest-growing category within wipes. This surge in demand can be attributed to an increased emphasis on personal hygiene among consumers, who are increasingly seeking convenient and effective solutions ... Read More
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Nappies/Diapers/Pants in Estonia
... diapers, and pants. Economic factors, social trends, and changing demographics all played a role in shaping the declining birth rate, thereby impacting the overall demand for baby care products. Euromonitor International's Nappies/Diapers/Pants in Estonia report ... Read More
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Baby and Child-Specific Products in Estonia
... society. Baby wipes remained the largest product within the category in the year. In addition to being used while on-the-go, they were also used for general purpose hygiene during the pandemic, with consumers purchasing them ... Read More
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