Category: Children's HBC
Europe Children's HBC
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Nappies/Diapers/Pants in the United Kingdom
... the UK gradually falling, growth across different nappies was minimal, with volumes shifting towards formats designed for older children, such as junior nappies/diapers. Disposable pants recorded the most dynamic retail volume growth in 2023, continuing ... Read More
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Wipes in the United Kingdom
... result of low volume demand. While overall value growth was sustained by demand for some wipes in 2023, the main reason was due to rising costs for manufacturers and high inflation rates, thereby impacting unit ... Read More
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Wipes in Ukraine
... deodorant wipes being a relatively small and emerging market. The surge in popularity can be attributed to the increasing availability of this product, its convenience and its portability. Nonetheless, it remains a niche market with ... Read More
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Nappies/Diapers/Pants in Ukraine
... The diminishing number of births directly contributed to reduced demand for baby care products, including nappies/diapers and pants. Simultaneously, the departure of children, sometimes accompanied by families seeking safety, further exacerbated the decline in the ... Read More
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Wipes in Serbia
... been rising due to the soaring costs of raw materials, logistics and operations. Consequently, consumers prefer to buy larger wipes that offer a lower unit cost per sheet. Although there are pressures on budgets, busier ... Read More
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Nappies/Diapers/Pants in Slovakia
... last longer and made fewer purchases to economise. However, in line with rising price points, current value growth stayed in the high single-digits. Value sales also benefited from wealthier consumers increasing demand for eco-friendly and ... Read More
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Wipes in Portugal
... well. The economic constraints and abandonment of cleaning routines compared to COVID-19 years led to a decline in the use of personal disinfection wipes, which negatively impacted categories such as general-purpose wipes. As a consequence, ... Read More
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Nappies/Diapers/Pants in Serbia
... with 2022 levels. The government has policies in place to stimulate the birth rate by offering financial aid and other benefits to potential parents. Plans include tripling cash payments for new born babies and also ... Read More
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Nappies/Diapers/Pants in Portugal
... throughout 2022 and 2023, driving sales in the category. Many consumers put a halt on trying to conceive due to COVID-19. With the threat of the pandemic reducing, birth rates increased in 2023. In addition, ... Read More
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Wipes in Sweden
... inflation, increased input prices, supply chain disruptions, high freight costs and higher labour costs equated to higher retail price points. As a result, consumers were more cautious regarding non-essential spending with volume sales of baby ... Read More
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Wipes in Slovakia
... COVID-19, with this helping to support the volume demand for a range of cleaning products for the home, for themselves and for their family. This has helped to sustain demand for wipes despite financial pressures ... Read More
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Nappies/Diapers/Pants in Sweden
... and supply chain constraints. Given this situation, household budgets came under increasing strain and spending slowed on nappies/diapers/pants. Euromonitor International's Nappies/Diapers/Pants in Sweden report offers a comprehensive guide to the size and shape of the ... Read More
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Nappies/Diapers/Pants in Slovenia
... uses. Modern consumers are delaying parenthood, prioritising career advancement and home-building, which demand significant time and financial investment, particularly amidst economic uncertainty. Furthermore, the trend towards smaller family sizes, often due to economic co... Euromonitor ... Read More
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Nappies/Diapers/Pants in Romania
... for their money, leading to a heightened interest in promotions and special offers within the category. Larger pack formats gained traction as consumers explored avenues such as Internet retailing, where such formats are more prevalent, ... Read More
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Nappies/Diapers/Pants in Poland
... sales opportunities in the nappies/diapers/pants landscape. The Polish Government is employing new strategies to stimulate an increase in the birth rate, offering further financial support for second children and every other child born within a ... Read More
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Wipes in Poland
... consumers increasingly appreciated the ease and convenience these products offered daily. With the fast-paced nature of modern society, consumers in 2023 were seeking easy solutions for various tasks, with general-purpose wipes offering a versatile and ... Read More
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Nappies/Diapers/Pants in North Macedonia
... migration of younger adults is also an issue as they will often choose to live and start a family abroad. While inflation negatively impacted consumer confidence in 2023, rising unit prices helped the category achieve ... Read More
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Wipes in Norway
... or natural ingredients. This trend is driven by heightened household health awareness and a growing preference for products associated with personal wellness, particularly concerning skin health. Environmentally friendly claims, such as biodegradability, have become key ... Read More
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Nappies/Diapers/Pants in Spain
... European average and only above Italy. In fact, according to Spain’s National Statistics Institute 2023 reported the lowest birth rate since records began in 1941. Some of the reasons behind the declining birth rate in ... Read More
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Nappies/Diapers/Pants in Norway
... of production, including energy, material sourcing, labour, logistics, and supply chain constraints. While there was a moderation in price spikes observed in 2022, inflation remained elevated throughout 2023, further amplifying the magnitude of value growth ... Read More
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Wipes in Spain
... demand for wipes was associated with the prevailing economic uncertainty in Spain and the drop in disposable income which led many consumers to prioritise essential and necessity products. It also led to some people switching ... Read More
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Wipes in Romania
... and energy prices have impacted both consumers and manufacturers, compelling producers to adjust their pricing strategies to maintain profitability. In this environment, private label has experienced significant growth, capitalising on their ability to off... Euromonitor ... Read More
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Wipes in Italy
... products, which is notable through the expansion of retailers such as Risparmio Casa, Maury’s, and Action, along with many independent Chinese-operated stores. In these stores, consumers can find a wide range of private label and ... Read More
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Wipes in Ireland
... pre-pandemic levels. The largest category baby wipes saw a return to retail volume growth after a brief decline in 2022. Increasingly, baby wipes are used as an on-the-go solutions for cleaning hands and surfaces by ... Read More
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Wipes in Latvia
... with notable implications for consumer behaviour and market dynamics. The increased value can be attributed to a combination of factors, including heightened consumer perception of the value proposition offered by moist toilet wipes and corresponding ... Read More
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