Category: Beverages
Europe Beverages
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Estonia Cider/Perry
... and Kiss lost ground as consumers became more educated and started preferring beverages with less sugar. Additionally, consumers showed increased interest in more sophisticated options beyond traditional sweet ciders. Euromonitor International's Cider/Perry in Estonia report ... Read More
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Romania Beer
... all-important summer months also dented volume sales as consumers were deterred by below-average temperatures in the early part of the summer. Beer consumption in Romania traditionally declines significantly in the winter months. Price increases in ... Read More
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Austria Spirits
... inns after the low water mark of the COVID-19 crisis. However, the overall decline in spirits volume sales resulted from a significant fall in off-trade volumes. Nonetheless, off-trade volume sales remained above the level seen ... Read More
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Austria Rtds
... such drinks are predominantly consumed. The reasons for this include consumers’ somewhat changed leisure habits as a result of the pandemic and the sharply increased price levels in the foodservice industry. During the COVID-19 crisis, ... Read More
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Romania Cider/Perry
... on-trade, reflecting the increasing number of consumers loyal to cider/perry. Consumption has extended from peak periods during the summertime to other times in the year. As a niche product, cider/perry is interesting to young adults ... Read More
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Croatia Spirits
... for spirits, with products such as gin, rakija, and liqueurs being prominently featured in online promotions and leaflet advertisements. This resurgence in social gatherings has bolstered the spirits market, indicating a return to more traditional ... Read More
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Croatia Beer
... residents, experienced a decline due to escalating beer prices. Despite a drop in inflation rates, which remained high but fell to single digits, consumers faced challenges affording non-essential goods like beer. The persistent inflationary pressures ... Read More
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Croatia Rtds
... Smirnoff, Absolut vodka, Bacardi and Captain Morgan rum, and J&B and Jack Daniel’s whisky. Additionally, the concept of hard seltzer began gaining ground, with the Le Coq brand being particularly active in terms of innovation ... Read More
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Austria Wine
... the low point seen during the COVID-19 crisis. However, off-trade consumption in turn witnessed further decline. As in practically all areas, sharp price increases continued in wine, originating in the energy crisis in spring 2022 ... Read More
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Austria Cider/Perry
... it experienced during the pandemic. However, this was not quite enough to compensate for the falling volume sales in the off-trade channel, which was in part influenced by the fact that cider/perry still has a ... Read More
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Estonia Rtds
... seeking a fizzy, low-alcohol alternative to beer or cider. Additionally, RTDs provide a ready-to-drink option for those looking to replicate a going-out experience without the effort of making their own cocktails. Euromonitor International's RTDs in ... Read More
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Estonia Spirits
... breather, stabilising after the volatility of recent years. Brandy and vodka saw a decline in Estonia in 2023. These products, particularly vodka, are perceived as old-fashioned spirits, more popular among the older generation of consumers ... Read More
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Romania Alcoholic Drinks
... rise in line with the stubbornly high inflation rate, exacerbated by high energy costs (gas and electricity) that put additional pressure on household budgets. Excise duty on alcoholic drinks began to rise in 2023 causing ... Read More
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Croatia Alcoholic Drinks
... measures all but gone, the number of events spanning across small pubs and private homes, all the way to major events and concerts, increased drastically in the course of the year. Euromonitor International's Alcoholic Drinks ... Read More
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Estonia Alcoholic Drinks
... and Latvia returned to more typical levels, boosting sales. Despite excise tax remaining historically low, there is concern over the significant tax increases slated for 2024, which include hikes in VAT and excise taxes, potentially ... Read More
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Estonia Wine
... conditions in 2023 further influenced consumers' purchasing decisions, leading to more cautious spending. Sparkling wines performed better than still wines in 2023. The growing popularity of mixing drinks such as Aperol Spritz, along with other ... Read More
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Croatia Cider/Perry
... socialising, concerts, festivals, and garden parties post-pandemic. Concurrently, record high current value sales were recorded, reflecting soaring inflation and subsequent increases in average unit prices. The development of this category aligns with the global trend ... Read More
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Romania Wine
... a major producer of wine and so locals are heavy wine drinkers especially in the producing regions. The price growth of bottled wine resulted in stronger volume sales of cheaper loose still light grape wine ... Read More
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Estonia Beer
... the face of economic slowdown. Consumers were more cautious with their spending, reflecting broader economic challenges and a shift towards more mindful consumption patterns. Euromonitor International's Beer in Estonia report offers a comprehensive guide to ... Read More
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Romania Spirits
... to price growth and the weaker demand for spirits. Manufacturers were forced to pass these costs on to consumers with the price rises contributing to value growth. Total volume sales fell into decline in both ... Read More
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Romania Rtds
... the appeal of RTDs. Home consumption of traditional cocktails made from spirits and carbonates and fruit flavour, or with sparkling wine and liqueurs, was satisfied by RTDs. On-trade sales are facing competition from elaborate cocktails ... Read More
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Norway Wine
... sales saw only a moderate decrease as demand continued to normalise after the effects of the Coronavirus (COVID-19) pandemic. Off-trade volume sales had seen a big spike in growth in 2020 as there was a ... Read More
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Norway Beer
... sales of beer towards the end of the review period were the weak Norwegian krone amid high inflation and interest rates, which significantly affected consumer spending, and the impact of high awareness of health and ... Read More
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Norway Cider/Perry
... the on-trade channel amid the Coronavirus (COVID-19) crisis. Therefore, at the end of the review period, off-trade (and total) volume sales remained significantly higher than the 2019 pre-pandemic level. Euromonitor International's Cider/Perry in Norway report ... Read More
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Norway Spirits
... cross-border trade with Sweden as society reopened following the restrictions on travel in the wake of the Coronavirus (COVID-19) crisis. In addition, there was a level of stabilisation following a big spike in off-trade volume ... Read More
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