Category: Technology & Media
Technology & Media market research reports by IDC
-
Understanding Gen Z Consumers
Understanding Gen Z Consumers This IDC Market Perspective looks at the characteristics of Gen Z consumers with a specific focus on brand sentiment and behaviors around their engagement with technology."Despite being early adopters, Gen Z consumers are often critical of new technology and unsatisfied ... Read More
-
Build Versus Buy Decision-Making: Optimizing AI-Ready Infrastructure ROI
Build Versus Buy Decision-Making: Optimizing AI-Ready Infrastructure ROI This IDC Perspective provides an in-depth analysis of considerations for optimizing AI-ready infrastructure ROI and addressing the critical decisions organizations face between building versus buying digital infrastructure for ... Read More
-
U.S. Business Use Smartphone Forecast, 2024-2028
U.S. Business Use Smartphone Forecast, 2024-2028 This IDC study presents the five-year forecast for the U.S. business use smartphone shipments by operating system and user type (consumer, individual liable, and corporate liable). It is part of IDC's continuing research with respect to mobile devices ... Read More
-
Oracle CloudWorld 2024, Dubai: Hybrid Cloud, Sovereignty, AI, and Skills Development in Focus
Oracle CloudWorld 2024, Dubai: Hybrid Cloud, Sovereignty, AI, and Skills Development in Focus This IDC Market Note presents the numerous partnerships Oracle unveiled at CloudWorld 2024, Dubai, held on January 23, 2024. The study covers the hyperscaler's developments in hybrid cloud, multicloud, sove ... Read More
-
Cisco Presents Its Vision for the Future at Cisco Live EMEA 2024
Cisco Presents Its Vision for the Future at Cisco Live EMEA 2024 This IDC Market Perspective discusses key highlights and announcements from Cisco Live EMEA 2024. It covers Cisco's strategic focus on becoming a data company, its advancements in full-stack observability, security enhancements powered ... Read More
-
IDC PlanScape: Quantifying Social Impact
IDC PlanScape: Quantifying Social Impact This IDC PlanScape emphasizes the growing importance of quantifying societal impact for businesses in today's socially conscious environment. It outlines the role of professional services vendors in helping organizations measure and communicate their societal ... Read More
-
Western Europe Printer Forecast, 2023–2028
Western Europe Printer Forecast, 2023–2028 This IDC Market Forecast examines the dynamics of the Western Europe single-function printer market, including by speed range, technology, price band, and country. It provides a forecast of shipped units and market value for 2024–2028.In this report, Wester ... Read More
-
Leadership and Skills for GenAI Era: From Front Line to Back Office
Leadership and Skills for GenAI Era: From Front Line to Back Office This IDC Perspective discusses the impact of GenAI on organizations, job roles, and skills development. It highlights how GenAI can automate repetitive tasks, support decision-making, and facilitate AI integration and maintenance. ... Read More
-
Brand Trust and the Future Consumer
Brand Trust and the Future Consumer This IDC Market Perspective looks at consumer brand sentiment in the United States. It ranks the key attributes of consumer brands that influence sentiment, highlights how U.S. consumers view leading technology brands, and assesses the impact of generational diffe ... Read More
-
Top 5 Trends in Asset Life-Cycle Management
Top 5 Trends in Asset Life-Cycle Management This IDC Market Note discusses the asset life-cycle management (ALM) applications market that has a number of trends driving it and impacting its future over the next few years, ranging from ESG and sustainability to increasing use of AI and ML modeling. P ... Read More
-
Western Europe Printer Market Shares, 2023
Western Europe Printer Market Shares, 2023 This IDC Market Share report examines the Western Europe printer market, split by technology for color laser, inkjet, and monochrome laser. It also provides 2023 vendor shares in terms of unit and value for 16 countries in Western Europe, as well as a revie ... Read More
-
GenAI Will Increase Marketing Productivity by More than 40% in the Next Five Years; Then Sam Altman Says It Could Be Closer to 95%
GenAI Will Increase Marketing Productivity by More than 40% in the Next Five Years; Then Sam Altman Says It Could Be Closer to 95% This IDC Perspective discusses the potential of generative AI (GenAI) in increasing marketing productivity by over 40% in the next five years. It explores the various ta ... Read More
-
Commvault Unveils Cleanroom Recovery and More Cyber-Resilience Capabilities at Shift London
Commvault Unveils Cleanroom Recovery and More Cyber-Resilience Capabilities at Shift London This IDC Market Note analyzes the cyber-resilience capabilities unveiled by Commvault at its Shift event in London in February. "The threat landscape has fundamentally changed, and cyber-resilience is a conti ... Read More
-
IDC PeerScape: Driving Innovation and Productivity with Generative AI in Asia/Pacific Manufacturing
IDC PeerScape: Driving Innovation and Productivity with Generative AI in Asia/Pacific Manufacturing This IDC PeerScape outlines three essential practices that organizations should embrace to fully leverage the advantage associated with the deployment of GenAI in manufacturing processes and workflow. ... Read More
-
Tackling Tool Sprawl
Tackling Tool Sprawl This IDC Perspective discusses tool sprawl, which happens when businesses accumulate software over time without keeping track of what is in use, how it is being used, who is using it, and whether it is still a good fit for the business. For example, it can happen when users go o ... Read More
-
Generative AI in Application Development and Delivery: 2024 Attitudes, Perspectives, and Observations in Europe
Generative AI in Application Development and Delivery: 2024 Attitudes, Perspectives, and Observations in Europe This IDC Market Perspective explores how generative AI is reshaping the software development and engineering domain in Europe. While this includes the view of AI-powered software developme ... Read More
-
Fujitsu Launches Unified Storage Platform with Data Services Capabilities
Fujitsu Launches Unified Storage Platform with Data Services Capabilities This IDC Market Note highlights the announcement by Fujitsu of the launch of its ETERNUS NU200 storage system. The product is expected to start shipping by April 2024."Medium-sized organizations prefer a data infrastructure th ... Read More
-
Planning Smartness: AI in Retail Scenario Planning
Planning Smartness: AI in Retail Scenario Planning This IDC Perspective discusses the importance and benefits of "what-if" scenario planning in retail with the integration of artificial intelligence (AI)."The value of scenario planning challenges existing models and the status quo. In retail, AI all ... Read More
-
OutSystems: Low-Code Application Development Platform
OutSystems: Low-Code Application Development Platform This IDC Vendor Profile highlights OutSystems' low-code development platform. The document details the company's history, product line, strategy, and road map. The document also includes an overview of the company's financials, key customers, str ... Read More
-
ERP Modernization Overview of SAP Customers in EMEA
ERP Modernization Overview of SAP Customers in EMEA This IDC Market Note analyzes the responses of almost 800 SAP customers across EMEA regarding their ERP modernization status and future plans. These questions were asked in IDC's EMEA Cloud Survey in September 2023. "The launch of the RISE with SAP ... Read More
-
AWS re:Invent 2023: Compound Innovation for ISV Partners
AWS re:Invent 2023: Compound Innovation for ISV Partners This IDC Market Note highlights the announcements that can transform how ISVs build, market, and sell SaaS applications, including CodeWhisperer, Amazon Q, LLMs in Amazon Redshift, and the expanded features and capabilities of the AWS Marketpl ... Read More
-
IDC PeerScape: Peer Insights for Optimizing Security Policy Development, Promulgation, and Maintenance
IDC PeerScape: Peer Insights for Optimizing Security Policy Development, Promulgation, and Maintenance This IDC PeerScape offers actionable guidance for optimizing enterprise security policy development, promulgation, and maintenance."The businesses profiled in this document — from the banking, insu ... Read More
-
Cloud Provider Voice Platforms: How Businesses Are Connecting Voice with Cloud-Based Collaboration
Cloud Provider Voice Platforms: How Businesses Are Connecting Voice with Cloud-Based Collaboration This Market Perspective discusses the evolving landscape of voice communication in the business sector, focusing on the integration of voice and cloud-based collaboration. It explores various options f ... Read More
-
IDC PlanScape: Post-Cloud Migration Metrics
IDC PlanScape: Post-Cloud Migration Metrics This IDC PlanScape focuses on ways organizations can better ensure their return on cloud investments by implementing some key metrics and performance indicators."Organizations may be tempted to invest in cloud computing in order to gain flexibility, scalab ... Read More
-
Worldwide Mobile Phone Forecast, 2024–2028
Worldwide Mobile Phone Forecast, 2024–2028 This IDC study presents the five-year forecast for mobile phone shipments worldwide by device type. The worldwide mobile phone market will reach 1,393.2 million units shipped in 2024, up 1% from the 1,380.1 million units shipped in 2023. From there, total m ... Read More
Research Assistance
