Category: Whiskey
Whiskey market research reports by Euromonitor International
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Spirits in Pakistan
Spirits in Pakistan The Pakistani market provides limited access to spirits, and alcoholic drinks in general, with whiskies, gin and vodka the most readily purchased spirits. Consumers in the country have restricted access to and limited opportunities to try new products. Moreover, many consumers fe ... Read More
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Spirits in Colombia
Spirits in Colombia Even though 2022 was marked by inflationary pressures, spirits witnessed rapid growth in Colombia, driven by the further recovery of the on-trade channel where double-digit volume growth was visible. Consumers were eager to socialize after so much time apart and enjoy life as muc ... Read More
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Spirits in Costa Rica
Spirits in Costa Rica Spirits registered very healthy double-digit volume growth in 2022. Part of the reason for the positive performance was increased socialising, as society fully opened up post pandemic lockdowns. The return of foreign tourists also contributed to the growth. This healthy volume ... Read More
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Spirits in Turkey
Spirits in Turkey 2022 saw off-trade volume sales of spirits decline and this was entirely due to falling demand in the key category of aniseed-flavoured spirits, where sales are dominated by the local spirit raki. Due to its high alcohol content, raki is the type of alcoholic drink that has been mo ... Read More
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Alcoholic Drinks in Myanmar
Alcoholic Drinks in Myanmar In 2022, alcoholic drinks recovered from the COVID-19 pandemic in line with restrictions easing, which has had numerous benefits for on-trade sales. However, the industry overall now faces a new set of challenges due to global inflation which is forcing many consumers to ... Read More
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Spirits in Norway
Spirits in Norway Off-trade spirits saw a decline in volume and value sales in 2022, largely due to the resumption of cross-border trade with Sweden and an increase in international travel. The on-trade spirits market, meanwhile, experienced a recovery in 2022 although it saw decline in the last mon ... Read More
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Alcoholic Drinks in Slovakia
Alcoholic Drinks in Slovakia Alcoholic drinks, as a product area, in Slovakia experienced the impact of weakened purchasing power among Slovak consumers in 2022. However, the price growth in the industry was relatively slower compared to other sectors. This can be attributed to the long-term storage ... Read More
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Spirits in Serbia
Spirits in Serbia Spirits registered strong growth in total volume terms in 2022 with this being driven by the continued recovery of the on-trade channel after the negative impact of the pandemic. On-trade sales of spirits continued to recover in 2022 as Serbians returned to their pre-pandemic lifes ... Read More
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Spirits in Uzbekistan
Spirits in Uzbekistan Performance for spirits was much more muted than for beer and wine in 2022, with only a slight increase in volume sales. Vodka continued to be the most popular spirit, accounting for over nine-tenths of volume sales. However, in recent years there has been a decline in the cons ... Read More
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Alcoholic Drinks in Lebanon
Alcoholic Drinks in Lebanon Sales rose across alcoholic drinks in 2022 as demand rebounded during the post-pandemic era. However, the economic crisis continues to suppress demand and local players, especially wineries, are looking to export markets to generate revenues in foreign currency. The influ ... Read More
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Spirits in Portugal
Spirits in Portugal 2022 proved to be a very good year for total volume and current value sales of spirits in Portugal. As a result, the country continued its recovery from the heavy declines in on-trade volume and value sales in 2020. These had only partially offset by a shift to off-trade demand i ... Read More
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Spirits in Georgia
Spirits in Georgia The recovery of tourism flows in Georgia in 2022 boosted the demand for spirits. On-trade volume sales continued to grow to almost reach the 2019 pre-pandemic level by the end of the review period. In 2022, local consumers spent more time outside their homes as the measures introd ... Read More
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Alcoholic Drinks in El Salvador
Alcoholic Drinks in El Salvador Sales of alcoholic drinks continued to rebound in 2022. The on-trade benefited from the full lifting of COVID-19 restrictions and the resumption of pre-pandemic lifestyles. Beer and spirits remain the largest categories, while wine sales remain low. RTDs are also grow ... Read More
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Alcoholic Drinks in Iraq
Alcoholic Drinks in Iraq Iraq’s alcoholic drinks industry remains underdeveloped and in a rather chaotic state due to a complex matrix of supply-side challenges including rampant smuggling, widespread corruption, infrastructure issues and the routine counterfeiting of well-known international brands ... Read More
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Alcoholic Drinks in Qatar
Alcoholic Drinks in Qatar In 2022, there was a huge rise in demand, which the FIFA World Cup generated in the country. With over three million football fans visiting in November and December, all alcoholic drinks benefited from a sudden surge in consumption. Qatar is a conservative country when it c ... Read More
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Spirits in Kazakhstan
Spirits in Kazakhstan Vodka remains a notably sizeable category among spirits, therefore, the dynamics in spirits in general depend on the dynamics in vodka. In 2022, production from branded players continued to increase at a significant pace, driven by the fact the local authorities are “whitewashi ... Read More
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Spirits in Greece
Spirits in Greece Bars were more affected by COVID-19 measures, such as bans on indoor sitting, people not allowed to stand and music prohibited in indoor spaces. Pandemic-related measures were more favourable to traditional on-trade outlets. Therefore, in general, the on-trade volume sales losses i ... Read More
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Spirits in the Netherlands
Spirits in the Netherlands In 2022 sales of spirits through the off-trade were under pressure, with sales declining in volume terms after the strong growth seen during the pandemic. As restrictions were lifted and COVID-19 fears subsided consumers started to spend less time at home and more time in ... Read More
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Spirits in Tunisia
Spirits in Tunisia On-trade sales account for a significant proportion of sales in spirits and so the category was more heavily impacted by the COVID-19 pandemic compared to other alcoholic drinks. During the two years of the pandemic, almost all bars, pubs and nightclubs remained closed due to the ... Read More
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Spirits in Ecuador
Spirits in Ecuador The spirits category has been greatly affected by the increase in ICE tax (Special Consumption Tax) for alcoholic beverages, which is a tax levied on each litre of pure alcohol. Since the spirits category has the highest levels of alcohol, it has also faced the largest increases i ... Read More
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Spirits in Bolivia
Spirits in Bolivia The migration of consumption to lower-value categories is slowing the growth in value sales of spirits, specifically the expansion of low-priced beers. This trend is particularly evident in traditional sales channels, where low-priced beers dominate the shelves. The expansion of d ... Read More
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Spirits in Egypt
Spirits in Egypt In 2022, spirits recorded positive total volume sales for alcoholic drinks, as demand grew due to the changing drinking culture, with players being active in terms of innovation and new product development. Egy Bev introduced a new Whisky spirit onto the landscape, titled Black Rhin ... Read More
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Spirits in Denmark
Spirits in Denmark On-trade spirits sales continued to see strong growth in 2022, while off-trade sales saw moderate growth, with a boost in the on-trade driven by the lifting of all COVID-19 restrictions in February 2022. However, the uncertainty brought on by the economic downturn and the war in U ... Read More
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Spirits in Finland
Spirits in Finland In the mature spirits category in Finland, facing declining per capita consumption, staying ahead of the competition requires responding to consumer trends. One important trend is sustainability, including offering more sustainable and recyclable packaging. For instance, the domes ... Read More
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Spirits in Morocco
Spirits in Morocco Spirits continued to see a poor performance in 2022 recording flat sales during the year. Pressures on consumers’ disposable income continued to be the major barrier to greater consumption. Most spirits are still expensive for the majority of Moroccan consumers and are mostly cons ... Read More
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