Category: Whiskey
Whiskey market research reports by Euromonitor International
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Croatia Alcoholic Drinks
Alcoholic Drinks in Croatia Despite strong growth in unit prices, alcoholic drinks marked positive volume growth in 2023. It is clear that Croatians are tired of social distancing and need to vent out. With COVID-19 measures all but gone, the number of events spanning across small pubs and private h ... Read More
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Estonia Alcoholic Drinks
Alcoholic Drinks in Estonia In 2023, sales of alcoholic drinks in Estonia experienced a pause following the hectic pandemic and post-pandemic periods. The local economy's underperformance added pressure on consumption. However, cross-border trade with Finland and Latvia returned to more typical leve ... Read More
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Qatar Alcoholic Drinks
Alcoholic Drinks in Qatar Volume sales slumped across all categories of alcoholic drinks in Qatar during 2024 as sales returned to normal levels following the huge spike in demand seen in late 2022, when Qatar hosted the FIFA World Cup. Nonetheless, wider distribution in both the on-trade and the of ... Read More
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Guatemala Spirits
Spirits in Guatemala In spite of continuing price rises, spirits in Guatemala registered moderate volume growth in 2023. One reason being that consumers of spirits are generally less price sensitive than beer consumers. Tequila (mezcal) was the best performer in terms of value growth, though aguarde ... Read More
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Romania Spirits
Spirits in Romania Spirits suffered from inflationary pressures in 2023 with higher input costs associated with energy and raw materials driving up average prices in Romania. Excise duty also increased in January 2023 which contributed to price growth and the weaker demand for spirits. Manufacturers ... Read More
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Kenya Spirits
Spirits in Kenya Spirits in Kenya experienced significant growth in terms of total volume sales over the review period, fuelled by the growing popularity of international brands. Increased importation of a diverse range of international spirits has been instrumental in fostering the consumption of t ... Read More
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Norway Spirits
Spirits in Norway In 2023, spirits in Norway saw off-trade volume sales decrease strongly for a second consecutive year, albeit at a slower pace than in 2022. This performance owed much to the revival of cross-border trade with Sweden as society reopened following the restrictions on travel in the w ... Read More
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Chile Spirits
Spirits in Chile Spirits in Chile returned to slight total volume growth in 2023, with increases for both channels. Despite seeing a minimal total volume decline in 2023, pisco, a beloved spirit deeply ingrained in Chilean culture, has demonstrated remarkable resilience amidst the inflationary chall ... Read More
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Chile Alcoholic Drinks
Alcoholic Drinks in Chile In 2023, alcoholic drinks in Chile saw a second year of total volume decline. The industry was shaped by a complex interplay of economic factors and changing consumer preferences. In analysing these trends, it is essential to consider how economic constraints, such as infla ... Read More
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Norway Alcoholic Drinks
Alcoholic Drinks in Norway In 2023, the performance of alcoholic drinks in Norway was negatively affected by the fuller resumption of cross-border trade and international travel and economic pressures resulting from high inflation, a weakened Norwegian currency, high production, energy and transport ... Read More
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Mexico Alcoholic Drinks
Alcoholic Drinks in Mexico The Mexican economy registered growth of just over 3% throughout 2023 in real terms and with seasonally adjusted figures, according to information from the National Institute of Statistics and Geography (Inegi). Although this was the second consecutive year of economic gro ... Read More
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Mexico Spirits
Spirits in Mexico Due to a reduction in celebrations and social gatherings, and the impact of inflation, spirits in Mexico showed a slight decrease in total volume terms in 2023, with on-trade sales seeing little movement, and off-trade sales declining. The national drinks tequila and mezcal, along ... Read More
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Australia Spirits
Spirits in Australia In 2023, on-trade volume sales of spirits in Australia reached 14.2 million litres, sitting just below pre-pandemic levels, as the channel continued to recover from the impact of COVID-19. The strong performance was impressive considering the tough economic conditions, with many ... Read More
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The United Arab Emirates Spirits
Spirits in the United Arab Emirates For the first time since 2020 at the height of the pandemic, off-trade outpaced on-trade within spirits in the United Arab Emirates, both in terms of volume and value growth. The channel was supported by the easier process of obtaining an alcohol licence for resid ... Read More
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The United Arab Emirates Alcoholic Drinks
Alcoholic Drinks in the United Arab Emirates Alcoholic drinks in the United Arab Emirates witnessed another year of success in 2023, demonstrating double- digit off-trade growth in both volume and value terms. Sales were fuelled by two factors. First, the arrival of expatriates from Russia, India, C ... Read More
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Pakistan Alcoholic Drinks in Pakistan
Alcoholic Drinks in Pakistan Alcoholic drinks in Pakistan achieved positive value and volume sales in 2023, in both off-trade and on-trade terms. However, there are various religious and cultural restrictions around alcohol in general in Pakistan, with only beer and spirits significant enough to sho ... Read More
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Australia Alcoholic Drinks
Alcoholic Drinks in Australia In 2023, total demand for alcoholic drinks in Australia marginally improved following a relatively poor performance the previous year, with inflation and interest rates reaching a plateau and starting to stabilise. Consumer spending remained rather conservative in 2023, ... Read More
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Pakistan Alcoholic Drinks
Alcoholic Drinks in Pakistan Alcoholic drinks in Pakistan achieved positive value and volume sales in 2023, in both off-trade and on-trade terms. However, there are various religious and cultural restrictions around alcohol in general in Pakistan, with only beer and spirits significant enough to sho ... Read More
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Pakistan Spirits
Spirits in Pakistan Spirits maintained positive growth in Pakistan in 2023, with whiskies in the lead. As seen in beer, Murree Brewery Co Ltd maintains its lead, being the dominant company in alcoholic beverages in Pakistan, due to the country’s stringent restrictions and licensing regulations. Euro ... Read More
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Cameroon Spirits
Spirits in Cameroon Spirits in Cameroon experienced a notably subdued performance in terms of volume throughout 2023. Inflation-driven price hikes significantly offset potential volume growth across whiskies, other spirits, bitters, and brandy, with the blended scotch segment suffering the most. Ble ... Read More
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The Netherlands Cider/Perry
Cider/Perry in the Netherlands Cider is a minor category in the Netherlands, and in 2023, it saw substantial decline in both volume and current value terms. The decline in current value was limited because of a strong increase in average unit price in 2023. Still, the underlying decline was dramatic ... Read More
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Nigeria Alcoholic Drinks
Alcoholic Drinks in Nigeria Poor economic conditions characterised by high inflation and lower purchasing power negatively impacted alcoholic drinks in Nigeria during 2023. Almost all categories saw volume declines except for spirits, which largely consists of economy spirits. Unit prices increased ... Read More
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The Netherlands Alcoholic Drinks
Alcoholic Drinks in the Netherlands Alcoholic drinks in the Netherlands suffered a decline in total volume sales in 2023. At the same time, current value sales in both on-trade and off-trade terms registered robust growth as average unit prices for alcoholic drinks categories increased substantially ... Read More
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Ireland Alcoholic Drinks
Alcoholic Drinks in Ireland Volume sales in alcoholic drinks in Ireland declined in 2023, in both on-trade and off-trade terms, while value sales are being better supported by hikes in unit prices. This is attributed a pattern of normalisation after the atypical spikes and crashes in sales during th ... Read More
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Nigeria Spirits
Spirits in Nigeria Spirits was the only category in alcoholic drinks in Nigeria in 2023 to post positive volume growth although most categories recorded volume declines. With negative economic conditions, characterised by high inflation and low spending power, consumers sought out the most affordabl ... Read More
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