Category: Whiskey
Whiskey market research reports by Euromonitor International
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Spirits in Ireland
Spirits in Ireland Volume sales of spirits declined in 2022, despite the recovery on on-trade consumption, following the lifting of COVID-19-related restrictions at the beginning of the year. This was due to a significant decline in off-trade volumes, as the home-cocktail making trend, which took of ... Read More
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Spirits in Israel
Spirits in Israel Spirits is also seeing some cross-category trends. Namely, the event of the COVID-19 pandemic accelerated at-home alcohol consumption, pushing forward premium products during the era of the lockdowns. Indeed, the periods of home quarantine encouraged consumers to drink more alcohol ... Read More
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Spirits in South Africa
Spirits in South Africa White spirits saw the strongest total volume growth within spirits in 2022, as consumers resumed social consumption at bars and restaurants. On-trade spaces offer diversity in terms of flavour profiles, allowing consumers to choose according to their preference. In addition, ... Read More
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Alcoholic Drinks in Laos
Alcoholic Drinks in Laos After being negatively impacted by the COVID-19 pandemic in 2020, and starting to recover in 2021, alcoholic drinks is performing very well in 2022, in line with consumption opportunities resuming once again. While inflation is taking place, this is having a minimal effect o ... Read More
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Alcoholic Drinks in Paraguay
Alcoholic Drinks in Paraguay Total volume sales of alcoholic drinks in Paraguay maintained positive growth in 2022. The removal of COVID-19 restrictions enabled consumers to release pent-up demand, with sales also boosted by the return of tourism. Consumers craved sophistication, which pushed demand ... Read More
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Alcoholic Drinks in New Zealand
Alcoholic Drinks in New Zealand The COVID-19 pandemic had a significant impact on on-trade sales of alcoholic drinks in New Zealand, with lockdowns and restrictions limiting the trading ability of on-trade outlets. Although the country has moved on from the pandemic and reopened its borders to touri ... Read More
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Alcoholic Drinks in Honduras
Alcoholic Drinks in Honduras By 2022, retail sales of alcoholic drinks were able to recover to 2019 volume levels. Nonetheless, inflationary pressures and tight budgets continued to have a negative impact on on-trade sales. Beer is by far the largest category due to its broad appeal. Positive growth ... Read More
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Alcoholic Drinks in Sri Lanka
Alcoholic Drinks in Sri Lanka After being negatively impacted by the COVID-19 pandemic, alcoholic drinks in Sri Lanka faces a new set of challenges in 2022. Firstly, global inflation is causing prices to rise, which has led many consumers to become more price sensitive and prioritise more essential ... Read More
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Alcoholic Drinks in Argentina
Alcoholic Drinks in Argentina Argentina faces an uncertain macroeconomic situation due to political dysfunction and economic instability, with one of the highest inflation rates in the world, although the IMF predicts the GDP will grow by 4% by the end of 2022, fuelled by a steep increase in the inv ... Read More
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Spirits in Thailand
Spirits in Thailand The increase in the global oil price has had a notable impact on the price of spirits, particularly imported products. This is due to the pricing domino effect caused by related increases in production costs, shipping expenses, and packaging costs late in 2021, which eventually l ... Read More
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Spirits in Indonesia
Spirits in Indonesia Shochu/soju has been experiencing growth in the Indonesian market supported by the general rise in interest in Korean culture, and particularly K-Pop, across the globe. In recent years, there has also been more product variation available in the market in terms of new brands tha ... Read More
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Spirits in Singapore
Spirits in Singapore In 2022, enthusiastic bar-goers drove strong on-trade volume growth for spirits. The full reopening of nightlife venues drove the growth of Singapore’s bar and cocktail scene, as businesses saw a rise in reservations. Singapore has a world-renowned vibrant cocktail culture, and ... Read More
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Spirits in the United Arab Emirates
Spirits in the United Arab Emirates A greater focus on sustainability in the United Arab Emirates has reached alcoholic drinks. Consumer demand for sustainable spirits in particular, has been met by a new launch of award-winning and sustainable tequila brand Mijenta. Mijenta’s operations, sourcing a ... Read More
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Spirits in the United Arab Emirates
Spirits in the United Arab Emirates A greater focus on sustainability in the United Arab Emirates has reached alcoholic drinks. Consumer demand for sustainable spirits in particular, has been met by a new launch of award-winning and sustainable tequila brand Mijenta. Mijenta’s operations, sourcing a ... Read More
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Spirits in Hong Kong, China
Spirits in Hong Kong, China In 2022, total volume sales of spirits recovered from the pandemic-battered year in 2020, returning to the above the pre-pandemic level of sales. All types of spirits saw growth due to the easing and then removal of pandemic restrictions by the government. Both on-trade a ... Read More
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Spirits in Vietnam
Spirits in Vietnam Spirits recorded buoyant volume growth in both the off-trade and on-trade channels in Vietnam in 2022, in keeping with the positive recovery of the domestic economy. With a stronger sense of optimism, local consumers were more willing to spend money on non-essential products, incl ... Read More
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Spirits in Spain
Spirits in Spain Even though total volume sales of spirits increased in 2022, volumes did not return to the pre-pandemic level. The supply chain crisis and rising production costs, such as raw materials and energy, which were exacerbated by the war in Ukraine, had a significant negative impact. For ... Read More
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Alcoholic Drinks in Ghana
Alcoholic Drinks in Ghana While alcoholic drinks are no longer being impacted by the COVID-19 pandemic in 2022, global inflation is impacting pricing and consumers incomes. This is leading to downtrading and is especially impacting premium and luxury brands. Meanwhile, the competitive landscape cont ... Read More
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Spirits in France
Spirits in France While 2021 was an atypical year in sales of spirits, leading to small positive growth, volume sales fell into a small negative decline in 2022 – as per the structure of the category pre-pandemic. However, this hides another atypical trend – namely the cannibalisation of off-trade s ... Read More
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Spirits in South Korea
Spirits in South Korea Soju, which accounts for the largest total volume share of spirits in South Korea, experienced a weak performance over the review period with stagnant demand in 2022. In addition to a sober curious culture, local consumers have shifted to categories perceived as more exotic an ... Read More
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Spirits in the US
Spirits in the US 2020 was an exceptional year for spirits overall, as the surge in off-trade volume sales for at-home consumption outweighed the losses in the on-trade channel. Defying many expectations, 2022 remained a year of growth for the category in total volume terms, even as the effects of t ... Read More
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Spirits in Mexico
Spirits in Mexico In 2022, US demand for tequila (and mezcal) continued its dynamic growth. At the same time, agave prices observed significant increases, driven by this demand, but also by inflationary pressures. This resulted in significant price increases for tequila in Mexico, and the further pr ... Read More
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Alcoholic Drinks in the US
Alcoholic Drinks in the US While the shifting public perception and policy guidance of COVID-19 from pandemic to endemic would, under isolated circumstances, stabilise channel shifts and drive the recovery of on-trade consumption, the confounding factors of inflation and price-over-volume strategies ... Read More
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The Advance of Sustainability in Alcoholic Drinks
The Advance of Sustainability in Alcoholic Drinks Environmental concerns are gaining significance in alcoholic drinks, as a result of reputational, legal and practical considerations. Much of the industry is exposed to the impact of climate change on agricultural production, accentuating the need fo ... Read More
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Voice of the Industry: Alcoholic Drinks 2022
Voice of the Industry: Alcoholic Drinks 2022 This report highlights the results of Euromonitor’s Voice of the Industry: Alcoholic Drinks 2022 survey, alongside commentary and context from Euromonitor International experts. Euromonitor International's Voice of the Industry: Alcoholic Drinks 2022 glob ... Read More
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