Category: Whiskey
Whiskey market research reports by Euromonitor International
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Belgium Spirits
Spirits in Belgium In 2023, spirits in Belgium saw a strong decrease in total volume sales, faster than the downturn witnessed in 2022. The downward trajectory of spirits was informed by the dual, related impact of still relatively high inflation and strong pressure on consumer disposable incomes. D ... Read More
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Bosnia and Herzegovina Spirits
Spirits in Bosnia and Herzegovina Consumer demand for spirits witnessed a significant slowdown in 2023, marked by minimal total volume growth across the category. This trend was characterised by mixed performances among the three largest spirits categories. While whisky categories enjoyed robust con ... Read More
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Argentina Alcoholic Drinks
Alcoholic Drinks in Argentina Argentina found itself navigating through turbulent economic waters in 2023, grappling with political dysfunction and economic instability against the backdrop of one of the world's highest inflation rates. The prevailing macroeconomic environment cast a shadow of uncer ... Read More
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Bulgaria Alcoholic Drinks
Alcoholic Drinks in Bulgaria Alcoholic drinks in Bulgaria was heavily influenced by price increases in 2023, due to the prevalence of high inflation. The second half of the year saw inflation start to fall, but this had little impact on retail prices, which continued to rise in some cases. Most prod ... Read More
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Finland Alcoholic Drinks
Alcoholic Drinks in Finland Alcoholic drinks in Finland experienced a decline in total volume sales in 2023, alongside a drop in per-capita consumption. While on-trade volumes remained buoyant, off-trade sales suffered from the revival of personal imports from the neighbouring countries of Estonia a ... Read More
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Spain Spirits
Spirits in Spain After strong growth in total volume terms in 2021 and 2022, sales of spirits declined in 2023 due largely to a further decline in off-trade sales. The decline in the consumption of spirits in Spain can be attributed to several factors. First, as reflected in other categories, the gr ... Read More
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Spain Alcoholic Drinks
Alcoholic Drinks in Spain Sales of alcoholic drinks in Spain reported flat growth in total volume terms in 2023 with neither the on-trade or off-trade channels seeing a return to pre-pandemic sales levels. However, sales did see a full recovery in total current value terms. After two consecutive yea ... Read More
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The Philippines Alcoholic Drinks
Alcoholic Drinks in the Philippines Alcoholic drinks in the Philippines continued to see healthy growth in volume terms in 2023. This was within the context of a gradually improving economy, which had a positive impact on consumer spending. Indeed, the country finished with year with a GDP growth ra ... Read More
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France Alcoholic Drinks
Alcoholic Drinks in France Sales of alcoholic drinks in France declined in total volume terms in 2023, following moderate growth in 2022 and strong growth in 2021. Factors contributing to this stagnation included the impact of elevated inflation, which made consumers more cautious in their spending, ... Read More
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South Korea Alcoholic Drinks
Alcoholic Drinks in South Korea In 2023, alcoholic drinks in South Korea turned to slight total volume decline. The industry navigated a complex landscape marked by high expectations for post-pandemic recovery, which was somewhat dampened by significant consumer cost burden due to inflation. This ec ... Read More
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Algeria Alcoholic Drinks
Alcoholic Drinks in Algeria Alcoholic drinks in Algeria recorded a positive performance in 2023, although the growth was relatively lower than in 2022. The price hikes, especially for wine and spirits, led to stronger growth in total value terms compared to total volume terms. The ongoing economic c ... Read More
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France Spirits
Spirits in France Sales of spirits declined in total volume terms in 2023. This stemmed from the combination of a number of negative factors including the end of the positive post-pandemic offsetting effect that boosted on-trade sales in 2021 and 2022. There were also supply difficulties due to nume ... Read More
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Algeria Spirits
Spirits in Algeria In 2023, traditional spirits such as vodka, gin, and whiskies continued to enjoy growth in Algeria despite an overall challenging environment for spirits. Consumers became more open-minded and increasingly inclined to explore new tastes and flavours, which supported the growth of ... Read More
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The Philippines Spirits
Spirits in the Philippines Volume sales of spirits in the Philippines registered positive growth in 2023. This was within the context of a gradually improving economy, which had a positive impact on disposable incomes. Gin and rum remained the most important product areas in spirits, with both seein ... Read More
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Saudi Arabia Alcoholic Drinks
Alcoholic Drinks in Saudi Arabia Alcoholic drinks in Saudi Arabia in 2023 continued to be characterised by the fact that alcohol is prohibited by Saudi law. As such, all sales in the category come from non-alcoholic beer. Indeed, Saudi Arabia is one of the top ten markets for non-alcoholic beer, due ... Read More
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South Korea Spirits
Spirits in South Korea Sprits in South Korea recorded a total volume decline in 2023. However, not all categories faced a negative performance. For instance, whiskies demonstrated robust growth, notably influenced by the behaviours of Generation Z of legal drinking age, and Millennials, characterise ... Read More
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The United Kingdom Spirits
Spirits in the United Kingdom Spirits in the UK experienced another weak performance in 2023, recording both on-trade and off-trade volume declines. Sales via the on-trade channel were negatively impacted by high cost of living and the desire among local consumers to save money, leading to a lower f ... Read More
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Japan Alcoholic Drinks
Alcoholic Drinks in Japan In 2023, total volume sales of alcoholic drinks in Japan saw a slight decline. However, performances differed widely across the two different channels. The on-trade channel demonstrated a second year of robust rebound as Japan began to move past the COVID-19 pandemic. In Ma ... Read More
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China Spirits
Spirits in China Spirits in China showed different trends in total volume and total current value terms in 2023. Total volume sales declined both off-trade and on-trade, primarily due to the continued decrease in sales of Chinese spirits. Although the lifting of restrictions post-pandemic positively ... Read More
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The United Kingdom Alcoholic Drinks
Alcoholic Drinks in the United Kingdom 2023 was undoubtedly a challenging year for alcoholic drinks in the UK. Overall, volume sales in both on-trade and off-trade fell when compared to 2022. On the other hand, value sales continued to rise, mainly driven by unit price increases as a result of high ... Read More
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The US Alcoholic Drinks
Alcoholic Drinks in the US In 2023, the collective weight of inflationary pressures, waning consumer confidence, and persistent brand boycotts led total volume sales of alcoholic drinks in the US to drop to their lowest level in a decade. Bright spots existed in categories across the spectrum, but c ... Read More
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The US Spirits
Spirits in the US 2023 was a difficult year for spirits. Despite experiencing a period of high growth during the COVID-19 pandemic, the category faced an increasingly challenging environment due to both consumer and industry dynamics. Supply chain issues and rising costs in the value chain continued ... Read More
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China Alcoholic Drinks
Alcoholic Drinks in China Total volume of alcoholic drinks in China saw a marginal rebound in 2023, shifting from decline in 2022 to a slight single-digit increase in 2023. However, the off-trade channel experienced a slight decrease in volume sales, while the on-trade channel saw a low single-digit ... Read More
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Japan Spirits
Spirits in Japan Total volume sales of spirits in Japan declined slightly in 2023, as a result of off-trade decline outweighing on-trade growth. However, not all categories saw falling sales. During the three years of the pandemic, there was a surge in the home consumption of whiskies, while demand ... Read More
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Honduras Alcoholic Drinks
Alcoholic Drinks in Honduras Steady economic growth in Honduras in 2023 boosted consumption and demand for beer, wine, spirits, and RTDs, with beer being the largest category. Sales through restaurants, bars, and nightclubs continued to grow, with a recovery in the on-trade channel surpassing pre-pa ... Read More
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