Category: Whiskey
Whiskey market research reports by Euromonitor International
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Raising a Glass to the Future: Innovation in Alcoholic Drinks
Raising a Glass to the Future: Innovation in Alcoholic Drinks Alcoholic drinks have always straddled the line between traditionalism and novelty, with heritage providing timeless gravitas, while innovation recruits younger consumers or allows for fresh occasions or need states to emerge. The pandemi ... Read More
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Premiumisation in Spirits: Aspiration and Adversity
Premiumisation in Spirits: Aspiration and Adversity While premiumisation has demonstrated remarkable resilience in spirits, the inevitable slowdown is now underway. Discretionary spending is being scaled back, as a result of prolonged cost of living pressures, and the effects will become increasingl ... Read More
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Alcoholic Drinks in Western Europe
Alcoholic Drinks in Western Europe The on-trade continued its recovery in the Western European alcoholic drinks market in 2022. However, it still has some ground to make up after the losses inflicted by the COVID-19 restrictions in 2020. The off-trade, after seeing a demand spike in 2022, when more ... Read More
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Alcoholic Drinks in Middle East and Africa
Alcoholic Drinks in Middle East and Africa The alcoholic drinks market has made a swift recovery from the pandemic losses of 2020, returning to pre-COVID-19 sales levels already in 2022. In spite of the difficult economic situation, premiumisation continued to be seen in Nigeria, although it slowed ... Read More
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Alcoholic Drinks in Latin America
Alcoholic Drinks in Latin America The alcoholic drinks market has made a strong and swift recovery from the pandemic in Latin America, in spite of the difficult economic circumstances in many countries in the region. While the off-trade continued growing in recent years, the on-trade had already man ... Read More
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Alcoholic Drinks in Asia Pacific
Alcoholic Drinks in Asia Pacific The regional recovery from the 2020 sales decline slowed in Asia Pacific in 2022 given the return of COVID-19 in China, the dominant country market. However, growth remained positive at a regional level in 2022 as sales were increasing everywhere in Asia Pacific outs ... Read More
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Spirits in Switzerland
Spirits in Switzerland Spirits performed very well in 2022 with total volume sales recording high single-digit growth and total current value sales seeing a double-digit increase. The main growth driver continued to be on-trade sales as the reopening of society following the Coronavirus (COVID-19) p ... Read More
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Alcoholic Drinks Packaging in the United Arab Emirates
Alcoholic Drinks Packaging in the United Arab Emirates The majority of the local population in the United Arab Emirates abstains from the consumption of alcohol as per the tenets of Islam. As a result, apart from local consumption of non-alcoholic offerings, mostly non-alcoholic beer, the nation’s a ... Read More
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Alcoholic Drinks in Oman
Alcoholic Drinks in Oman Locals are officially banned from buying and consuming alcohol, with players relying on expatriates for sales, while the ban on marketing alcoholic drinks makes it challenging for brand owners to influence consumer choices. Nonetheless, the lifting of COVID-19 restrictions p ... Read More
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Alcoholic Drinks in Kuwait
Alcoholic Drinks in Kuwait The sale and consumption of alcoholic drinks are illegal in Kuwait and, therefore, 100% of sales generated in Kuwait’s alcoholic drinks industry comes from non alcoholic beer. The category saw an upturn in its performance in 2022 as it witnessed some recovery from the impa ... Read More
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Spirits in Taiwan
Spirits in Taiwan Spirits have seen a good recovery over the forecast period, with the category recording positive single-digit growth in 2022. Rising local disposable income combined to this growth, with an increased interest in spirits also being a main contributor to sales. Popular spirits locall ... Read More
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Alcoholic Drinks in Tanzania
Alcoholic Drinks in Tanzania Alcoholic drinks sales are driven by the high popularity of beer among local consumers and tourists, while spirits and wine are gaining attention as aspirational drinks among young adults and/or a growing middle-class society. Despite a stricter approach to informal sale ... Read More
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Alcoholic Drinks in Côte d'Ivoire
Alcoholic Drinks in Côte d'Ivoire The country’s economy recovered significantly from the pandemic in 2021 and 2022, though this was dampened somewhat by inflation caused by the Russia-Ukraine conflict. Nevertheless, the alcoholic drinks market grew due to a significant increase in socioeconomic acti ... Read More
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Alcoholic Drinks in Angola
Alcoholic Drinks in Angola Sales of alcoholic drinks increased in 2022 in both the off- and the on-trade as the market continued to recover from declines seen during the pandemic. Rising local production played a huge role by making products more affordable and more consistently available as importe ... Read More
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Spirits in Cameroon
Spirits in Cameroon As seen with the trend for champagne in clubs, we are also seeing a significant increase in sales of premium and prestige premium spirits through clubs and lounges in Cameroon. Brands such as Johnnie Walker Black Label (Diageo Plc), Jack Daniel’s (Brown-Forman Corp), and Hennessy ... Read More
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Spirits in Nigeria
Spirits in Nigeria Spirits recorded solid total volume growth in 2022, despite poor economic conditions and strong rises in unit prices. Actual volume growth was driven largely by gin and bitters, which are categories dominated by economy brands. Whilst categories dominated by premium brands saw wea ... Read More
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Spirits in Germany
Spirits in Germany Total volume sales of spirits recorded a marked recovery in 2022, driven by the full reopening of the on-trade channel, as night clubs were finally allowed to reopen with no restrictions in March 2022. Although the shift in consumption occasions towards the on-trade channel had a ... Read More
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Spirits in Dominican Republic
Spirits in Dominican Republic Overall, spirits registered a slight increase in volume sales in 2022, but performance varied widely across different products. Spirits that registered healthy growth were premium offerings of tequila (and mezcal), as well as whiskeys, with some consumers shifting from ... Read More
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Spirits in Austria
Spirits in Austria Spirits, much like the broader alcoholic beverage market, witnessed a strong recovery in on-trade sales at the expense of off-trade sales in 2022, as the COVID-19 situation became more manageable and consumers gradually returned to their pre-pandemic going out habits. However, spi ... Read More
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Alcoholic Drinks in Panama
Alcoholic Drinks in Panama The impact of COVID-19 has come to an end and all alcoholic drink is performing well in 2022. However, despite a rebounding on-trade, the off-trade has surpassed 2019 volume sales in many categories while the on-trade has not, as at-home consumption remained popular. Low t ... Read More
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Spirits in Poland
Spirits in Poland The market for spirits in Poland has reached saturation point though it continues to evolve, adapting to emerging trends. In 2022, vodka, the largest product area, saw a decrease in off-trade volume sales but current value growth owing to inflation and a hike in excise duty, which ... Read More
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Spirits in Belgium
Spirits in Belgium In 2022, spirits recorded a decline in off-trade sales in Belgium, with an increasing number of Belgians crossing the borders to buy their alcohol at lower prices in neighbouring countries. These consumers mostly go to France and Luxembourg, where taxes are lower, and promotions a ... Read More
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Alcoholic Drinks in Cambodia
Alcoholic Drinks in Cambodia Alcoholic drinks has recovered from the COVID-19 pandemic in 2022, after being negatively impacted in 2020 due to the closure of establishments that sell alcoholic beverages and food. In 2021, the situation started to improve, with a full recovery on the most part seen i ... Read More
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Alcoholic Drinks in Bangladesh
Alcoholic Drinks in Bangladesh Demand rose in 2022 as COVID-19 eased and foreigners returned to work. However, import price hikes hit sales. The government used software to close import loopholes. Importers could not hide from customs and suppliers could not fill demand. Thus, local players benefite ... Read More
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Alcoholic Drinks in the Czech Republic
Alcoholic Drinks in the Czech Republic Overall, the consumption of alcoholic drinks in the Czech Republic continued declining in total volume terms in 2022, with signs of this trend developing even before the pandemic, especially through the on-trade. The lifting of COVID-19 restrictions related to ... Read More
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