Category: Toys and Games
Toys and Games market research reports by Euromonitor International
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Toys and Games in Malaysia
Toys and Games in Malaysia Malaysia saw the full lifting of COVID-19 related restrictions in 2022, with the reopening of the economy and international borders. Local consumers were no longer confined to their homes and were able to move freely. This boosted spending on travel and tourism and led to ... Read More
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Toys and Games in Sweden
Toys and Games in Sweden 2022 was a bumpy year for toys and games in Sweden, with the first two quarters seeing growth followed by declining sales in September and October and then a return to growth over the Christmas period. The strong pandemic-induced growth, as consumers stayed indoors and had l ... Read More
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Toys and Games in Romania
Toys and Games in Romania A very high inflation rate in Romania in 2022 was reflected in strong price increases and even faster retail current value growth, compared with the double-digit increments already witnessed through the review period. Whereas premiumisation was a key trend in the industry a ... Read More
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Toys and Games in Taiwan
Toys and Games in Taiwan In 2022, the toys and games industry in Taiwan experienced a less robust expansion in terms of current value growth as compared to the previous year. This was largely thanks to a decline in consumer purchasing power, triggered by austerity measures and apprehension regarding ... Read More
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Video Games in France
Video Games in France In 2022, the value sales of video games in France declined again, having recorded strong positive growth in 2020 due to COVID-19 lockdowns and home seclusion. During this time, consumers searched for entertainment and ways to pass the time within the household, resulting in inc ... Read More
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Traditional Toys and Games in Argentina
Traditional Toys and Games in Argentina While toys and games registered a very high double-digit increase in current value sales in 2022, a sizeable part of this growth was driven by one of the highest rates of inflation in the world, with constant value sales being unchanged from the previous year. ... Read More
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Traditional Toys and Games in Brazil
Traditional Toys and Games in Brazil Traditional toys and games posted double-digit current value growth in 2022, which was particularly driven by the strong performances of categories such as action figures and accessories, games and puzzles, plush, and model vehicles. As in 2021, some of the raw m ... Read More
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Traditional Toys and Games in Poland
Traditional Toys and Games in Poland Poland’s ageing population and falling birth rates have impacted sales of traditional toys in 2022 with current value growth falling year on year. As the population ages, there has been a shift towards more technologically advanced toys and games for older age gr ... Read More
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Traditional Toys and Games in Turkey
Traditional Toys and Games in Turkey In 2022, traditional toys and games witnessed a double-digit increase in value sales, even though the country faced a high inflation rate and a significant rise in toy and game prices due to increased costs of importing raw materials and products, as well as manu ... Read More
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Toys and Games in Brazil
Toys and Games in Brazil The global inflationary wave hit Brazil strongly in 2022, causing prices to rise in many industries and for many services. Consumers’ purchasing power was pressed when it came to many buying decisions, from fuel to grocery shopping, electronics, and home appliances. As a con ... Read More
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Toys and Games in France
Toys and Games in France Toys and games recorded a decline in its current value sales in 2022, which was largely due to the significant pressure on consumers’ purchasing power. With rising inflation rates, consumers were forced into making trade-offs in their purchases. The value sales of video game ... Read More
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Traditional Toys and Games in the Netherlands
Traditional Toys and Games in the Netherlands Traditional toys and games increased slightly in value sales terms in 2022, driven by consumers’ reluctance to spend on non-essential items. Given that the general inflation is pushing up prices for basic commodities, finances were being squeezed, theref ... Read More
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Toys and Games in Japan
Toys and Games in Japan After seeing a couple of years of dynamic current value growth during the pandemic in 2020 and 2021, toys and games turned to decline in 2022; nevertheless, sales remained well above the pre-pandemic level. Current value sales of traditional toys and games continued to increa ... Read More
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Toys and Games in Spain
Toys and Games in Spain Impacted by a strained economic situation and inflation, while the toys and games industry continued growing in 2022, it recorded a slower pace compared to the accelerated growth of 2021. The consistent decline in birth rates continued to significantly impact certain categori ... Read More
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Toys and Games in Singapore
Toys and Games in Singapore Toys and games saw slower current value growth in 2022 compared with 2021. The industry saw dynamic growth in 2021 as the pandemic eased, and the growth rate decreased in 2022 as pent-up demand had already been released. In addition, the effects of inflation came into pla ... Read More
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Traditional Toys and Games in China
Traditional Toys and Games in China In 2022, traditional toys and games in China was unable to continue the growth momentum seen in 2021, and instead registered a significant decrease in overall current value sales. This can be attributed to a couple of interrelated factors. First and foremost, the ... Read More
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Toys and Games in Indonesia
Toys and Games in Indonesia Traditional toys and games continued to see a strong recovery in 2022 after the heavy losses seen in 2020 as a result of the pandemic. Consumer confidence seems to be returning which encouraged more people to purchase branded toys, while they also had the freedom to go ba ... Read More
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Traditional Toys and Games in Japan
Traditional Toys and Games in Japan Sales of traditional toys and games continued to grow in Japan in 2022. Taking into account the impact of COVID-19, which underpinned growth for classic games and puzzles such as board games, jigsaw puzzles, Yakyuban, and Kurohige Kiki Ippatsu in 2020, it is surpr ... Read More
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Traditional Toys and Games in Sweden
Traditional Toys and Games in Sweden The demand for traditional toys and games slowed in 2022 with the lifting of pandemic restrictions and the return to school and work. Due to COVID-19 restrictions and remote or hybrid working, parents spent more time at home with their children during the pandemi ... Read More
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Traditional Toys and Games in the US
Traditional Toys and Games in the US Traditional toys and games has been making great efforts towards sustainability in recent years, with several important initiatives taking place in the US. For instance, manufacturers are working to reduce packaging waste, as consumers are aware of how wasteful t ... Read More
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Toys and Games in Canada
Toys and Games in Canada 2022 was a challenging transition year for toys and games. Pandemic-driven growth rates for most categories in traditional toys and games as well as video games eased back to historical norms as consumers largely returned to pre-pandemic lifestyles and schools were less disr ... Read More
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Traditional Toys and Games in Canada
Traditional Toys and Games in Canada The growth in sales during 2022 was hindered by high inflation, which put pressure on consumer budgets. The rising cost of essential items like groceries resulted in reduced spending on discretionary items such as toys and games. Consequently, volume sales decrea ... Read More
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LEGO in Toys and Games (World)
LEGO in Toys and Games (World) This report discusses the current state of play of LEGO’s traditional toys and games business at a global level and gives a performance outlook for the years ahead. It considers LEGO’s strategy, from initiatives related to sustainability and social responsibility, to d ... Read More
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Sony Corp in Toys and Games (World)
Sony Corp in Toys and Games (World) Sony Interactive Entertainment (SIE) is the gaming and digital entertainment arm of Sony Corp, formerly known as Sony Computer Entertainment (SCE). Sony has reorganised its business portfolio over time to better reflect how the company currently functions. Sony In ... Read More
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Toys Go Green - Sustainability in Toys and Games
Toys Go Green - Sustainability in Toys and Games Most toys are made from plastics, as the material is durable, washable and sturdy. Many toys ended up being thrown away, as children outgrow their toys quickly, causing a massive environmental impact. What are toy manufacturers doing to help mitigate ... Read More
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