Category: Toys and Games
Toys and Games market research reports by Euromonitor International
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Hong Kong, ChinaVideo Games
Video Games in Hong Kong, China Static consoles in Hong Kong recorded further growth in 2023, supporting leading brand Nintendo Switch. This was due to the commercial success of popular game titles such as Pokémon: Scarlet and Violet, and Animal Crossing: New Horizons, which have exceeded sales expe ... Read More
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Hong Kong, ChinaToys and Games
Toys and Games in Hong Kong, China Toys and games in Hong Kong recorded low current value growth in 2023, fuelled by the challenges from the global economic situation as well as local consumers spending elsewhere. Traditional toys and games, in particular, experienced a notable slowdown in growth co ... Read More
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World Market for Toys and Games
World Market for Toys and Games Sales of toys and games are forecast to rebound from a sharp decline in 2022, with a return to growth over the forecast period, despite ongoing inflationary pressures and economic uncertainty. Video games account for two thirds of total toys and games sales, with grow ... Read More
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The Netherlands Toys and Games
Toys and Games in the Netherlands The market for toys and games in the Netherlands saw continued growth in current value terms in 2023, albeit at a slower rate than the previous year. This was driven primarily by video games, both hardware and software. Video gamers are, in general, not significantl ... Read More
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Poland Traditional Toys and Games
Traditional Toys and Games in Poland Traditional toys and games in Poland maintained healthy growth in 2023, despite the landscape being shaped by inflation and geopolitical uncertainties which have influenced consumer spending habits overall. Despite these challenges, the category continues to perf ... Read More
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Romania Traditional Toys and Games
Traditional Toys and Games in Romania Traditional toys and games in Romania maintained double-digit current value growth in 2023, with increases seen across all categories. Premiumisation remains a key trend in Romania, but traditional toys and games is a category which is still flooded with counter ... Read More
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The Netherlands Traditional Toys and Games
Traditional Toys and Games in the Netherlands Traditional toys and games in the Netherlands registered only modest growth in current value terms in 2023, continuing the trend of the previous year. Consumers felt the pinch of inflation and as such, were more cautious with their spending. While the ra ... Read More
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Turkey Toys and Games
Toys and Games in Turkey In terms of toys and games in Turkey in 2023, though current value sales increased, constant value sales fell. While inflation eased, it continued to be in the high double-digits, and this cut into profit margins. After the elections of May 2023, there was a move to improve ... Read More
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Ukraine Traditional Toys and Games
Traditional Toys and Games in Ukraine In 2023, there was a surge in the popularity of traditional toys that appealed not only to children but also to adults in Ukraine, particularly in the construction category. This surge was primarily fuelled by the relaunch of LEGO Ukraina TOV in October 2022, re ... Read More
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Ukraine Toys and Games
Toys and Games in Ukraine In 2023, toys and games in Ukraine witnessed a significant increase in value, with video games hardware emerging as the primary driving force behind this growth. Several factors contributed to this notable upswing. Firstly, there was a discernible uptick in the unit prices ... Read More
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Poland Toys and Games
Toys and Games in Poland Toys and games in Poland maintained robust sales in 2023, in part driven by the significant growth of online games and subscriptions. This surge is largely due to the increasing shift towards digital platforms in general, as consumers engage with digital and online media fro ... Read More
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Turkey Traditional Toys and Games
Traditional Toys and Games in Turkey In spite of continuing high inflation in Turkey, traditional toys and games registered healthy current value growth. The best performing segment was dolls and accessories and this was in part boosted by the launch of the Barbie movie in summer 2023. Though the be ... Read More
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Romania Toys and Games
Toys and Games in Romania Toys and games in Romania experienced dynamic current value growth in 2023, with double-digit increases seen for both traditional toys and games, and video games. Growth was due to improving living standards and changing consumer lifestyles, as well as a continued high rate ... Read More
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Thailand Traditional Toys and Games
Traditional Toys and Games in Thailand Traditional toys and games in Thailand saw a slight increase in retail current value sales in 2023, although this equated to a marginal drop overall at constant 2023 prices. This reflected the tendency of new generations of younger consumers to seek out enterta ... Read More
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Canada Toys and Games
Toys and Games in Canada Traditional toys and games in Canada faced a challenging landscape in 2023, marked by declines across most categories as consumers tightened their belts amidst rising living costs. However, amidst the downturn, certain categories showed resilience. Construction toys, led by ... Read More
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Brazil Traditional Toys and Games
Traditional Toys and Games in Brazil Driven by the easing of inflationary pressures and the good performances of the largest categories, traditional toys and games in Brazil registered strong current value growth in 2023. In particular, games and puzzles managed to expand its customer base to all ag ... Read More
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Brazil Toys and Games
Toys and Games in Brazil With the easing of inflation and the full reopening of the country, toys and games in Brazil registered strong current value growth in 2023. Both traditional toys and games and video games saw growth, although video games saw a much stronger increase. Nevertheless, consumers ... Read More
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Canada Traditional Toys and Games
Traditional Toys and Games in Canada In 2023, the overall growth in retail value sales for traditional toys and games in Canada saw a decline, reflecting the impact of inflation on consumer spending habits. Categories like games and puzzles, which experienced a surge in demand during the pandemic, w ... Read More
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Thailand Toys and Games
Toys and Games in Thailand Toys and games in Thailand experienced a slowdown in retail value growth in 2023, amid factors like a gradually slowing birth rate and falling 0-14-year-old population and economic pressures in an inflationary climate. Video games continued to significantly outperform trad ... Read More
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Argentina Toys and Games
Toys and Games in Argentina Argentina toys and games continued to be impacted by the economy facing severe difficulties in 2023, with the country’s inflation rate being one of the highest in the world and continuing to climb and reaching three digit figures. As such, though current value sales incre ... Read More
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Argentina Traditional Toys and Games
Traditional Toys and Games in Argentina Value sales for traditional toys and games in Argentina continued to be significantly lower than for video games in 2023, with the gap widening even further, and with all products seeing constant value sales falling. Continuing soaring inflation dampened value ... Read More
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South Korea Toys and Games
Toys and Games in South Korea After many years of growth, in 2023 toys and games in South Korea witnessed a notable current value decline, with traditional toys and games seeing only a slight fall in sales, and video games a stronger decrease. Toys and games witnessed a decrease in sales for several ... Read More
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The United Arab Emirates Toys and Games
Toys and Games in the United Arab Emirates In 2023, toys and games in the United Arab Emirates continued to experience a significant transformation, shaped by evolving consumer preferences, technological innovations, and socioeconomic factors. Prior to the review period, the share of traditional toy ... Read More
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South Korea Traditional Toys and Games
Traditional Toys and Games in South Korea After seeing a fairly steep decline in 2022, traditional toys and games in South Korea saw a further small fall in sales in current value terms in 2023. Only half the categories within traditional toys and games showed growth in 2023, with just four exceedin ... Read More
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The United Arab Emirates Traditional Toys and Games
Traditional Toys and Games in the United Arab Emirates In 2023, traditional toys and games in the United Arab Emirates recorded significant value growth, driven by several key factors. Products incorporating advanced technologies such as artificial intelligence (AI) and catering for the rising deman ... Read More
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