Category: Toys and Games
Toys and Games market research reports by Euromonitor International
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Video Games in Argentina
Video Games in Argentina While video games registered a very high double-digit increase in current value sales in 2022, a sizeable part of this growth was driven by one of the highest rates of inflation in the world. Causes of inflation were multiple, including persistent deficit spending, continued ... Read More
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Traditional Toys and Games in Thailand
Traditional Toys and Games in Thailand Retail sales of traditional toys and games saw a decline in constant value terms in 2022, as new generations of younger consumers preferred to seek out entertainment via digital platforms. Demand was further hampered by a continued decline in the national birth ... Read More
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Toys and Games in Italy
Toys and Games in Italy Characterised by high demand and higher unit prices, toys and games proved to be a robust industry in 2022. Many consumers maintained some of the playing and gaming habits they acquired, consolidated or developed during the Coronavirus (COVID-19) pandemic in 2020 and 2021, de ... Read More
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Toys and Games in Mexico
Toys and Games in Mexico Toys and games saw dynamic growth in current value terms in 2022, with it outperforming the review period growth average. Traditional toys and games saw a full sales recovery having suffered heavy losses in 2020 following the outbreak of COVID-19. Sales benefited from the li ... Read More
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Toys and Games in Turkey
Toys and Games in Turkey In 2022, toys and games experienced a double-digit value growth primarily driven by substantial increases in average unit prices, attributed to the devaluation of the Turkish Lira. This led to higher costs of imports and production. The remarkable value growth was predominan ... Read More
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Toys and Games in the US
Toys and Games in the US Toys and games maintained current value growth in 2022, although this was minimal, and much lower than seen in the two previous years. Traditional toys and games saw a negligible current value increase in 2022, reflecting a strong slowdown in growth following two years of si ... Read More
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Video Games in the US
Video Games in the US In February 2022, Valve Corp announced its release of the Steam Deck, a PC-based portable gaming device. In October 2022, these units began shipping to customers, with speculation that as many as a million units had been shipped to Japan, the UK, and the US, with back orders st ... Read More
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Toys and Games in China
Toys and Games in China Traditional toys and games and video games each recorded a high single-digit current value decline in 2022, due to the spread of the Omicron variant of COVID-19. For traditional toys and games, current value sales plummeted drastically as offline traffic faced great fluctuati ... Read More
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Traditional Toys and Games in Mexico
Traditional Toys and Games in Mexico Traditional toys and games continued to see a strong recovery in 2022 with sales exceeding pre-COVID-19 levels. During 2021, amid the easing of COVID-19 restrictions and a more stable economic environment, demand for traditional toys and games began to recover, b ... Read More
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Traditional Toys and Games in Australia
Traditional Toys and Games in Australia In 2022, traditional toys and games in Australia was impacted by high inflation, resulting in increases in unit prices. Inflation changed consumers’ behaviour in terms of how much they spent on traditional toys and games, and when and where they chose to make ... Read More
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Traditional Toys and Games in France
Traditional Toys and Games in France In 2022, the traditional toys and games industry in France recorded declining sales in current value terms, offsetting some of the growth seen during the pandemic. Despite the lifting of pandemic-related restrictions, stores and brands were well-prepared to offer ... Read More
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Traditional Toys and Games in Romania
Traditional Toys and Games in Romania Following double-digit retail current value growth through the review period, traditional toys and games in Romania recorded an even faster increase in 2022. Traditional toys and games continued to benefit from the high demand from consumers at the end of the re ... Read More
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Traditional Toys and Games in Hong Kong, China
Traditional Toys and Games in Hong Kong, China The popularity of scientific/educational toys continued to grow amongst local consumers in 2022, with a double-digit current value increase seen in this year. These types of toys are designed to be both educational and entertaining, and encompass a broa ... Read More
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Traditional Toys and Games in Indonesia
Traditional Toys and Games in Indonesia Traditional toys and games continued on the path to recovery in 2022 with sales seeing stronger growth than in 2021. As COVID-19 rules were lifted and the country began to recover from the economic impact of the pandemic consumer confidence returned and mid- a ... Read More
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Traditional Toys and Games in Singapore
Traditional Toys and Games in Singapore Consumers in Singapore are increasingly using e-commerce to purchase traditional toys and games, as the convenience and accessibility of shopping online make it an attractive option for many people. E-commerce also offers a wider range of products then offline ... Read More
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Traditional Toys and Games in Italy
Traditional Toys and Games in Italy Retail value (constant 2022 prices) sales of traditional toys and games were in decline even before the outbreak of the Coronavirus (COVID-19) pandemic, amid a falling birth rate (per ‘000 population) and steady decline in the 0-14-year-old population. The downwar ... Read More
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Traditional Toys and Games in Spain
Traditional Toys and Games in Spain PPI Euromonitor International's Traditional Toys and Games in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth ... Read More
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Toys and Games in Australia
Toys and Games in Australia In 2022, toys and games in Australia saw solid current value growth, although video games saw higher growth than traditional toys and games. However, growth was driven mainly by inflation, with unit prices increasing significantly compared with the previous year, and grow ... Read More
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Toys and Games in Argentina
Toys and Games in Argentina While toys and games registered a significant double-digit increase in current value sales in 2022, a sizeable part of this growth was driven by one of the highest rates of inflation in the world, with growth in constant value sales being significantly lower. Causes of in ... Read More
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Traditional Toys and Games in Malaysia
Traditional Toys and Games in Malaysia IP was a key driver of growth in the action figures, dolls and accessories, and construction categories in 2022. Several major movies premiered in Malaysia in late 2021 and 2022, including Spider-Man: No Way Home (December 2021), Doctor Strange in the Multivers ... Read More
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Toys and Games in the Netherlands
Toys and Games in the Netherlands Toys and games recorded further strong value growth in 2022, defying the difficult economic conditions faced in the Netherlands. This was driven by video games, with traditional toys and games seeing slow growth over the year. Consumers, particularly parents, starte ... Read More
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Toys and Games in Poland
Toys and Games in Poland In the post-pandemic period, shopping behaviour has returned to greater normality, but amidst the growing threat of high inflation. In 2022, consumers have witnessed substantial increases in the cost of living and subsequently made cutbacks in expenditure, which has impacted ... Read More
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Toys and Games in Thailand
Toys and Games in Thailand Retail sales of toys and games saw a slowdown in growth in constant value terms in 2022. Demand was hampered by a continued decline in the national birth rate, which was reportedly the lowest in 71 years. The economic crisis, exacerbated by the pandemic and the war in Ukra ... Read More
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Toys and Games in Hong Kong, China
Toys and Games in Hong Kong, China Toys and games saw noticeably higher current value growth in Hong Kong in 2022, which was fuelled by the ending of pandemic restrictions by the local government. Traditional toys and games saw growth, although this was only marginally higher than the growth seen in ... Read More
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Traditional Toys and Games in Taiwan
Traditional Toys and Games in Taiwan In 2022, traditional toys and games in Taiwan saw strong but slowed growth compared to 2021 in current value terms. This slowdown can be largely ascribed to economic conditions marked by austerity and inflation concerns. A drop in consumer purchasing power, owing ... Read More
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