Category: Toys and Games
Toys and Games market research reports by Euromonitor International
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Japan Toys and Games
Toys and Games in Japan Toys and games in Japan saw low current value growth in 2023, with increases for both traditional toys and games and video games. In traditional toys and games, games and puzzles continued to be the largest category. It accounted for less than a fifth of sales in traditional ... Read More
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Australia Toys and Games
Toys and Games in Australia Traditional toys and games and video games in Australia recorded contrasting performances in 2023. Traditional toys and games suffered a significant blow due to soaring inflation and interest rates, sparking concerns about the rising cost of living. Consequently, consumer ... Read More
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Mexico Toys and Games
Toys and Games in Mexico In 2023, the performance of toys and games in Mexico was significantly influenced by the first full year of the reopening of society. This saw Mexican consumers return fully to out-of-home work and social lifestyles, getting together with friends and family on a more regular ... Read More
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France Toys and Games
Toys and Games in France Sales of toys and games in France managed to achieve small positive value growth in 2023, supported by a strong performance in video games offsetting the ongoing slump in traditional toys and games. Traditional toys and games continues to struggle in light of inflationary pr ... Read More
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France Traditional Toys and Games
Traditional Toys and Games in France Sales in traditional toys and games in France remained in a negative slump in 2023, as the category continues to struggle with inflationary pressures and consumer price-sensitivity. Added to which, demographic factors are also playing a part in suppressing potent ... Read More
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Singapore Traditional Toys and Games
Traditional Toys and Games in Singapore Traditional toys and games in Singapore saw slow current value growth in 2023, maintaining the trend seen for a number of years, with low increases across all categories. In terms of the distribution of such products, traditional toys and games stores continue ... Read More
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Spain Traditional Toys and Games
Traditional Toys and Games in Spain Games and puzzles remained among the fastest risers in traditional toys and games in Spain in 2023, along with construction and model vehicles. Sales in action figures and accessories were primarily propelled by Funko and other collectible brands. Within the segme ... Read More
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Singapore Toys and Games
Toys and Games in Singapore Toys and games in Singapore saw solid current value growth in 2023, with increases for both traditional toys and games and video games. Toys and games has a dynamic landscape, being shaped by evolving consumer preferences, technological advances, and economic factors. Des ... Read More
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Indonesia Traditional Toys and Games
Traditional Toys and Games in Indonesia The market for traditional toys and games in Indonesia registered a weak performance in current value terms in 2023, when compared to the previous year. Sales were impacted by inflationary pressures, mainly due to higher food and energy costs. While the rate o ... Read More
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Japan Traditional Toys and Games
Traditional Toys and Games in Japan Traditional toys and games in Japan maintained dynamic current value growth in 2023. There were several trends that shaped this category; amongst them, purchases by adults continued to be a major growth driver and had a wide-ranging impact. These consumers could b ... Read More
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The United Kingdom Traditional Toys and Games
Traditional Toys and Games in the United Kingdom Traditional toys and games in the UK recorded significant value growth in 2023, outperforming the previous year as the category stabilised post-pandemic. Unit prices remained elevated in 2023 following an increase in the prices of raw materials and en ... Read More
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Mexico Traditional Toys and Games
Traditional Toys and Games in Mexico Following the Coronavirus (COVID-19) slump in overall retail value sales, traditional toys and games in Mexico continued to see positive growth in 2023. However, inflationary pressure on prices informed a strong overall retail current value increase, with growth ... Read More
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Italy Traditional Toys and Games
Traditional Toys and Games in Italy Consumer demand for traditional toys and games continued to decline in Italy in 2023, as the tough economic climate in Italy and high costs of living forced families to reign in expenditure. Games and puzzles and plush registered the best performance in current va ... Read More
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Spain Toys and Games
Toys and Games in Spain Toys and games in Spain faced significant challenges in 2023 due to demographic shifts, economic downturn and changing consumer behaviours. Economic uncertainty continued to impact retail performance in the country in light of rising interest rates and inflation; at the same ... Read More
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Italy Toys and Games
Toys and Games in Italy Toys and games in Italy proved to be a robust industry in 2023, despite the declining value sales of some traditional toy and game products. With the rate of inflation falling slightly, consumer spending showed some improvement for affordable products. The robustness of the i ... Read More
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China Toys and Games
Toys and Games in China Following the decline during the pandemic and lockdown period in 2022, a current value resurgence was witnessed for toys and games in China in 2023, with growth for both traditional toys and games and video games. The lifting of lockdown policies facilitated the rapid restora ... Read More
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Indonesia Toys and Games
Toys and Games in Indonesia The market for toys and games in Indonesia saw mid-single digit growth in current value terms in 2023, a slight improvement over the previous year. Sales were impacted by inflationary pressures, mainly due to higher food and energy costs. While the rate of inflation began ... Read More
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Australia Traditional Toys and Games
Traditional Toys and Games in Australia Value sales of traditional toys and games in Australia experienced a double-digit decline in 2023, as high inflation and interest rates notably impacted the cost of living. This resulted in low consumer confidence as many Australians attempted to save money by ... Read More
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Malaysia Traditional Toys and Games
Traditional Toys and Games in Malaysia Overall, traditional toys and games saw current value growth in Malaysia in 2023. IP was a key driver of demand in action figures, dolls and accessories, and construction in 2023, with several movies, including The Super Mario Bros Movie, Guardian of the Galaxy ... Read More
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The Philippines Toys and Games
Toys and Games in the Philippines Toys and games in the Philippines saw steady growth in current value terms in 2023, albeit growth was more stable compared to the dynamism of the previous two years. Several factors shaped consumer purchasing behaviour and market trends in 2023. First, high inflatio ... Read More
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The United Kingdom Toys and Games
Toys and Games in the United Kingdom Toy and games in the UK recorded solid current value growth in 2023. Value growth for traditional toys and games was higher than the previous year, while video games returned to its positive trajectory following a marginal downturn in 2022 as demand stabilised po ... Read More
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The Philippines Traditional Toys and Games
Traditional Toys and Games in the Philippines 2023 was a tough year for sales of traditional toys and games in the Philippines with elevated inflation and a sharp rise in the cost of living forcing many households to exercise greater caution in their discretionary spending. Despite these challenges ... Read More
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Malaysia Toys and Games
Toys and Games in Malaysia The toys and games market witnessed current value growth in Malaysia in 2023. Construction and action figures were the two largest categories in traditional toys and games, with action figures proving to be a key growth driver during the year. IP played a key role in the e ... Read More
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China Traditional Toys and Games
Traditional Toys and Games in China After a year of decline due to the pandemic in 2022, traditional toys and games in China saw a rebound to growth in current value terms in 2023. Dolls and accessories experienced a relatively high value growth rate in 2023, in the high single digits. This growth w ... Read More
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The US Traditional Toys and Games
Traditional Toys and Games in the US 2023 presented a challenging year for traditional toys and games in the US, with current value sales falling as the category normalised following pandemic demand. Excess inventory in late 2022, the result of weaker than forecast demand, meant that retailers and m ... Read More
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