Category: Toys and Games
Toys and Games market research reports by Euromonitor International
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The US Toys and Games
Toys and Games in the US In 2023, overall toys and games in the US saw a slight current value decline. However, whilst video games saw insignificant growth, traditional toys and games saw a notable decline. The decline for traditional toys and games reflected a category normalising post-pandemic, al ... Read More
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Toys and Games in Switzerland
Toys and Games in Switzerland In 2022, retail value growth of the overall toys and games industry slowed considerably in Switzerland, chiefly due to a decline in sales of traditional toys and games. However, this decline was the consequence of significant growth noted during 2020 and 2021, driven by ... Read More
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Traditional Toys and Games in Switzerland
Traditional Toys and Games in Switzerland The Swiss traditional toys and games industry registered a retail value decline in 2022, following a surge in sales noted during the outbreak of COVID-19. COVID-19 provided a boost to traditional toys and games in both 2020 and 2021, with the mandated closur ... Read More
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Toys and Games in South Africa
Toys and Games in South Africa Toys and games continued to see strong growth in current value terms in South Africa in 2022, backed by an uptick in economic activity and the easing of COVID-19 control measures. Both traditional toys and games and video games saw slightly stronger growth in current v ... Read More
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Traditional Toys and Games in South Africa
Traditional Toys and Games in South Africa Traditional toys and games saw strong growth in current value terms in 2022. Sales were driven by an increase in footfall in traditional toys and games stores, the partial recovery of household incomes and the increased desire for entertainment at home. Whi ... Read More
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Playtime at the Movies: How Big Screen Features Propel Toy Sales
Playtime at the Movies: How Big Screen Features Propel Toy Sales The success of the Super Mario and Barbie movies will further accelerate the digitalisation of young adults’ childhood favourite toy characters. More toys and games companies are making film adaptations of classic toys to generate addi ... Read More
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Toys and Games in the Philippines
Toys and Games in the Philippines Traditional toys and games saw a second year of modest growth in constant value terms in 2022, following a plunge in demand in 2020. Sales were boosted by improved economic conditions, as the country emerged from the COVID-19 pandemic. With the easing of movement re ... Read More
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Traditional Toys and Games in the Philippines
Traditional Toys and Games in the Philippines Traditional toys and games saw a second year of modest growth in constant value terms in 2022, following a plunge in demand in 2020. Sales were boosted by improved economic conditions, as the country emerged from the COVID-19 pandemic. With the easing of ... Read More
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Video Games in the Philippines
Video Games in the Philippines Video games experienced a healthy performance in 2022, although the rate of growth in constant value terms was much lower than previous years of the review period. As casual gamers returned to their pre-pandemic lifestyles and spent more time outside the home, they all ... Read More
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Toys and Games in Asia Pacific
Toys and Games in Asia Pacific The regional toys and games market was negatively impacted in 2022 by the downturn in sales in China due to surging case numbers of the Omicron variant of COVID-19. A sales decline in Japan, following two years of strong growth during the pandemic, also hit overall sal ... Read More
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Toys and Games in Western Europe
Toys and Games in Western Europe After the spike in demand seen during the pandemic, particularly 2020, sales of toys and games recorded a marked decline in Western Europe in 2022. Most country markets were impacted by high inflation and the consequent pressure on local consumers’ purchasing power. ... Read More
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Video Games in Germany
Video Games in Germany In 2022, the German video games industry was being driven by advancements in technology, a growing number of gamers, and increased societal interest in gaming and e-sports. The industry is centred around the development of next-generation consoles, such as the PlayStation 5, N ... Read More
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Traditional Toys and Games in Germany
Traditional Toys and Games in Germany Traditional toys and games in Germany saw a decline in 2022, in part driven by broad uncertainty in the region. While pandemic restrictions were lifted in early 2022, inflation crept in by the third quarter, and many consumers were more cautious with their spend ... Read More
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Toys and Games in Germany
Toys and Games in Germany In Germany, while traditional toys and games continued to decline in 2022, video games enjoyed positive growth as more technology is integrated in toys to keep up with digital trends. Furthermore, Germany took longer to remove pandemic restrictions compared to other Europea ... Read More
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Traditional Toys and Games in India
Traditional Toys and Games in India The implementation of the Toys (Quality Control) Order by the Indian government in 2021 brought about new regulations that mandated BIS certification for all toys sold in India, regardless of where they are produced. The primary objective behind this measure was t ... Read More
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Toys and Games in India
Toys and Games in India The toys and games industry in India continued its upwards trajectory in 2022, with a double-digit increase in current value terms. However, the performances across the two categories, traditional toys and games and video games, saw a significant difference. Euromonitor Inter ... Read More
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Toys and Games in South Korea
Toys and Games in South Korea Following several years of double-digit current value growth due to the pandemic and subsequent home seclusion, toys and games recorded a notable slowdown in 2022, with traditional toys and games experiencing a decline. Nevertheless, as many consumers continued to spend ... Read More
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Traditional Toys and Games in the United Arab Emirates
Traditional Toys and Games in the United Arab Emirates Following two years of sales growth during home seclusion, construction was the most dynamic performer within traditional toys and games in 2022, recording double-digit current value growth. Despite an easing of restrictions over the year, consu ... Read More
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Toys and Games in the United Arab Emirates
Toys and Games in the United Arab Emirates Both traditional toys and games and video games in the United Arab Emirates performed well in 2022. There was already a large performance gap between video games and traditional toys and games over the review period prior to the emergence of the pandemic, a ... Read More
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Video Games in the United Arab Emirates
Video Games in the United Arab Emirates The release of new static consoles from Sony and Microsoft in late 2020 catapulted the popularity of console gaming to new heights in the United Arab Emirates. The impact of pandemic-induced home seclusion continued to drive sales of video game consoles and so ... Read More
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Traditional Toys and Games in South Korea
Traditional Toys and Games in South Korea Boosted during the pandemic due to prolonged home seclusion, sales of traditional toys and games declined in 2022 as South Korea reopened in line with an easing of restrictions. Nevertheless, a number of other factors contributed to this trend towards the en ... Read More
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Traditional Toys and Games in the United Kingdom
Traditional Toys and Games in the United Kingdom The traditional toys and games industry had a remarkable year in 2020, with some categories experiencing the equivalent growth to five years in a single year as a result of the restrictions due to the pandemic, which saw people spending a lot more tim ... Read More
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Toys and Games in the United Kingdom
Toys and Games in the United Kingdom Even though the COVID-19 restrictions were lifted, and it appeared that things would return to normal in the country, the UK faced a variety of difficulties throughout 2022. For example, the war in Ukraine, which started in late February, had negative consequence ... Read More
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Video Games in Brazil
Video Games in Brazil In 2022, video games posted double-digit current value growth, primarily due to the strong performance of digital video games software. Even in the post-pandemic scenario, playing video games has continued to be an important entertainment activity for teenagers and adults in Br ... Read More
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Video Games in Indonesia
Video Games in Indonesia Video games in Indonesia saw more stable single-digit growth in current value terms in 2022 after the dynamism of the previous two years. Demand stabilised as Indonesia’s pandemic restrictions were lifted and people started returning to their normal pre-pandemic activities, ... Read More
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