Category: Ready to Drink
Ready to Drink market research reports by Euromonitor International
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Rtds in Greece
Rtds in Greece Wine-based RTDs posted a dynamic increase in total volume sales in 2022. This performance was driven by LVMH Moët Hennessy Louis Vuitton’s launch of Chandon Garden Spritz in the final year of the review period. The brand was mostly available in the on-trade channel, but by the end of ... Read More
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Rtds in Israel
Rtds in Israel The cocktail trend which is helping to support spirits is also supporting RTDs. A strong trend seen during the pandemic era was that for at-home cocktail making. Many locals started buying the ingredients to make cocktails and would invite friends and family over for cocktail-making s ... Read More
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Rtds in Bolivia
Rtds in Bolivia In 2022, RTD sales received a boost from product innovations as local producers ventured into the development of hard seltzer offerings, expanding the consumption within the category. In Bolivia, hard seltzers still occupy a niche segment, primarily appealing to individuals who have ... Read More
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Rtds in Malaysia
Rtds in Malaysia Wine-based RTDs was the most dynamic category in total volume terms in 2022. This was a turnaround in fortunes for a category which was in decline even before the pandemic. The category benefited from the lifting of restrictions on bars/pubs and nightclubs and resurgent demand throu ... Read More
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Rtds in Argentina
Rtds in Argentina Following the consumption of low alcohol content ready-to-drink beverages, various alcoholic drinks companies have developed a new type of RTDs, Hard Seltzers”, which fall under other RTDs. Cepas Argentinas, for instance, introduced Meet, a hard seltzer RTD in June 2022. The new br ... Read More
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Rtds in Indonesia
Rtds in Indonesia As one of the biggest local producers of alcoholic drinks and RTDs in Indonesia, Orang Tua Group has sought to develop strategies to boost the performance of RTDs, which has struggled in recent years. Sales of RTDs have been on a trend of general decline ever since the presidential ... Read More
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Rtds in Hong Kong, China
Rtds in Hong Kong, China RTDs maintained total volume growth in 2022, with sales recovering to the pre-pandemic level in this year. Sales are projected to increase further as life in Hong Kong gradually returns to normal. On-trade volume sales increased in 2022, with outlets seeing a rise in footfal ... Read More
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Rtds in France
Rtds in France RTDs posted slight growth in total volume terms in 2022, in continuation to an already good performance in 2021. 2022 benefitted from a more festive ambient than seen in 2020 to early 2021 due to the pandemic lockdowns and restrictions, along with excellent weather from June to Septem ... Read More
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Rtds in South Korea
Rtds in South Korea RTDs used to be considered exotic and a “lighter” alcoholic drink in South Korea among younger generations of adults. However, beer has now replaced this positioning. While the leading RTD players, such as Independent Liquor Korea and Lotte Asahi Liquor, only launched several new ... Read More
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Rtds in Chile
Rtds in Chile Inflation was a key issue for most products in Chile during 2022. With 30-year high rates, unit prices significantly increased, with this impacting some categories of alcoholic drinks more than others and therefore demand. For RTDs, inflation had a stronger impact in terms of unit pric ... Read More
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Rtds in Singapore
Rtds in Singapore On-trade volume sales of RTDs witnessed further dynamic growth in 2022. Sales were impacted by the removal of capacity limits on nightlife establishments as COVID-19 safe management measures continued to ease. Efforts by operators to encourage dining-in further drove the growth in ... Read More
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Rtds in the United Arab Emirates
Rtds in the United Arab Emirates Spirit-based RTDs continued to drive category sales in the United Arab Emirates at the end of the review period. These mainly consist of rum-based drinks with 4% ABV mixed with fruit flavours, such as strawberry, orange, pineapple, grapefruit, watermelon. They also f ... Read More
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Rtds in Italy
Rtds in Italy As with most other alcoholic drinks categories, RTDs registered a polarised performance in 2022. On one hand, following two straight years of solid growth, volume sales through the off-trade declined. On the other hand, on-trade demand continued to see a strong recovery, despite compet ... Read More
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Rtds in the US
Rtds in the US 2022 saw a decline in the total volume sales and share of hard seltzers (included within other RTDs), in part due to this category showing signs of maturity. As the veteran and still largest product type within RTDs, hard seltzers no longer elicit the same excitement as they did in th ... Read More
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Rtds in Japan
Rtds in Japan In 2022, total volume sales of RTDs recorded a slight decline. This was the first fall in sales in 15 years, since the category had been growing every year since 2008. The biggest reason for the decline was a partial reversal of the increase in demand for home consumption which was see ... Read More
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Rtds in Mexico
Rtds in Mexico In 2022, inflationary pressures impacted all alcoholic drinks categories. Prices were driven by increases in the costs of inputs, including aluminium and cardboard, which are essential for this industry. As a result, consumers were more cautious with their spending, and some of them h ... Read More
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Rtds in the United Arab Emirates
Rtds in the United Arab Emirates Spirit-based RTDs continued to drive category sales in the United Arab Emirates at the end of the review period. These mainly consist of rum-based drinks with 4% ABV mixed with fruit flavours, such as strawberry, orange, pineapple, grapefruit, watermelon. They also f ... Read More
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Rtds in Thailand
Rtds in Thailand RTDs returned to volume growth in 2022 following two years of significant decline due to the markedly changed conditions of the COVID-19 crisis. However, sales remained well below the levels seen immediately prior to the pandemic. Despite the maturity of the RTDs category, consumers ... Read More
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Rtds in Spain
Rtds in Spain RTDs saw growth in both total volume and current value terms in 2022, bringing sales back to levels above those seen in 2019. Volume growth was partly the result of the rebound in on-trade sales, which was facilitated by the complete removal of COVID-19 restrictions in the first few mo ... Read More
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Shifting Habits: Drinking Occasions and Channel Mix
Shifting Habits: Drinking Occasions and Channel Mix Drinking occasions, socialising and beverage channel behaviours across alcohol, soft drinks and hot drinks will be shaped by a new and less familiar balance of personal health, moderation, intoxication and community engagement. This report explores ... Read More
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Sipping in Style: Flavour Trends in European Beverages
Sipping in Style: Flavour Trends in European Beverages Although promotions continue to be a pivotal factor in influencing beverage sales, the consistent rotation of flavours can yield a similar impact. The transformation of flavours is driven by the demands of modern consumers and can significantly ... Read More
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Hydration: The Gateway to Wellness
Hydration: The Gateway to Wellness As more global consumers prioritise hydration as part of their health and nutrition routines, established category lines are starting to blur. Suppliers and brands from across soft drinks and consumer health approach this opportunity through new formats and styles ... Read More
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Soft Drinks Packaging in Singapore
Soft Drinks Packaging in Singapore Soft drinks packaging total unit volumes continued to grow in 2022 for the second consecutive year in Singapore following the sharp fall in sales due to COVID-19 in 2020. While retail sales actually managed to record a minimal increase in 2020, and have been seeing ... Read More
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RTD Coffee in Nigeria
RTD Coffee in Nigeria Sales of RTD coffee are not notable in Nigeria, and there are no signs that such drinks will be available in the country in the near future. Euromonitor International's RTD Coffee in Nigeria report offers a comprehensive guide to the size and shape of the market at a national l ... Read More
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Voice of the Industry: Alcoholic Drinks 2022
Voice of the Industry: Alcoholic Drinks 2022 This report highlights the results of Euromonitor’s Voice of the Industry: Alcoholic Drinks 2022 survey, alongside commentary and context from Euromonitor International experts. Euromonitor International's Voice of the Industry: Alcoholic Drinks 2022 glob ... Read More
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