Category: Men's HBC
Men's HBC market research reports by Euromonitor International
-
Men's Grooming in the US
Men's Grooming in the US With the exception of a short-lived rebound in 2021 due to the return of in-person engagements, men’s shaving was declining in volume and real value (at constant 2022 prices) terms over the rest of the review period. In terms of its 2022 performance, men’s shaving recorded p ... Read More
-
Beauty and Personal Care in Myanmar
Beauty and Personal Care in Myanmar Modest sales growth was seen in beauty and personal care in 2022 as household spending remained under pressure. The exchange value of the kyat continued to slide in the wake of the 2021 military coup, although demand continued to increase as consumers began spendi ... Read More
-
Men's Grooming in North Macedonia
Men's Grooming in North Macedonia Men's grooming is experiencing robust double-digit percentage value growth, primarily driven by the significant increase in unit prices across all product ranges. Younger male consumers play a key role in driving the growth of the category, particularly in men's ski ... Read More
-
Men's Grooming in Pakistan
Men's Grooming in Pakistan While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the energy crisis stemming fr ... Read More
-
Men's Grooming in Uzbekistan
Men's Grooming in Uzbekistan Sales of men’s shaving products remain under the shadow of the trend for beards in Uzbekistan, with negative volume noted. However, there has been some controversy around this, with reports that the Uzbek police had forced some men to shave off their beards among Muslim ... Read More
-
Men's Grooming in Slovenia
Men's Grooming in Slovenia As men are nowadays paying more attention to their wellbeing and physical appearance, the men’s grooming category is booming. Fragrances is the fastest growing category, as men are willing to pay more money for premium fragrances. Fragrances is a product that is not bought ... Read More
-
Men's Grooming in Uruguay
Men's Grooming in Uruguay Men’s grooming recorded significant current value growth in 2022 driven in part by the solid performance of premium fragrances. Overall, men are taking a greater interest in their personal appearance, with some more inclined to trade up to premium products. For example, pre ... Read More
-
Men's Grooming in Tunisia
Men's Grooming in Tunisia After two unprecedented years characterised by the height of the COVID-19 pandemic, 2022 proved to be a year of recovery for men’s grooming in Tunisia. Moreover, despite the economic crisis, men’s grooming in Tunisia remained attractive to many investors, which enabled the ... Read More
-
Men's Grooming in Serbia
Men's Grooming in Serbia In 2022, men paid more attention to their appearance. The number of men’s grooming occasions increased as many consumers returned to their pre-pandemic lifestyle and spent more time outside the home. Premium men’s toiletries and premium men’s fragrances recorded higher value ... Read More
-
Men's Grooming in Lithuania
Men's Grooming in Lithuania Sales in men’s grooming were significantly impacted during COVID-19 due to pandemic-related restrictions and home seclusion. This also remained in place during the first months of 2021, negatively impacting areas such as fragrances. As such, sales of fragrances did not in ... Read More
-
Men's Grooming in Egypt
Men's Grooming in Egypt Following the devaluation of the Egyptian currency, everything has become extremely expensive for Egyptian consumers. The country has seen a very high rate of inflation and consumer purchasing power has been significantly diminished. In this environment, all consumers looked ... Read More
-
Beauty and Personal Care in Ethiopia
Beauty and Personal Care in Ethiopia Beauty and personal care continued to develop in 2022 as population growth, urbanisation and rising incomes due to economic development expanded the core consumer base in most categories. However, most local people demand only the absolute basics such as bar soap ... Read More
-
Men's Grooming in South Africa
Men's Grooming in South Africa During COVID-19 men took a greater interest in their skin care regimen, and this continued into 2022, with men still taking a keen interest in maintaining their skin. Prior to the pandemic, the majority of skin care brands focused on their established target market, wh ... Read More
-
Men's Grooming in the United Arab Emirates
Men's Grooming in the United Arab Emirates As concerns over obesity, food sensitivity, and diseases rise, health lifestyle habits are becoming the new norm. In the United Arab Emirates, this trend has sparked an explosion in men’s journals and blogs, as local male consumers engage with health and we ... Read More
-
Beauty and Personal Care in Laos
Beauty and Personal Care in Laos In 2022, sales are no longer impacted by the COVID-19 pandemic, with restrictions easing and consumers returning to pre-pandemic routines. This is boosting colour cosmetics and men’s grooming, as consumers once again prioritise their appearance. Consumers are now bei ... Read More
-
Beauty and Personal Care in Kazakhstan
Beauty and Personal Care in Kazakhstan Beauty and personal care showed robust growth in 2022 facilitated by the removal of quarantine restrictions from March 18, 2022. The strongest growth came from colour cosmetics as mask-wearing was no longer required and socialising began to recover well. The ma ... Read More
-
Men's Grooming in Kazakhstan
Men's Grooming in Kazakhstan Following the drop in sales recorded in the first year of the pandemic, men’s grooming has made a strong recovery, with solid increases in retail volume and current value sales. The back-to-work trend encouraged men to resume their old grooming habits, leading to a posit ... Read More
-
Men's Grooming in Latvia
Men's Grooming in Latvia The war in nearby Ukraine had a significant impact, with the resultant energy crisis leading to soaring inflation. As a result, though there was double-digit growth in current value sales of men’s grooming in 2022, constant value sales fell slightly. That being said, volume ... Read More
-
Beauty and Personal Care in Sri Lanka
Beauty and Personal Care in Sri Lanka There is a sizeable market for beauty and personal care in Sri Lanka but economic constraints and government restrictions on imports is restricting growth. While brand loyalty plays a role, due to the current challenges price and accessibility were the key influ ... Read More
-
Men's Grooming in Estonia
Men's Grooming in Estonia Men’s grooming suffered from the pandemic lockdowns, with current value and volume decline, as with men spending significant amounts of time at home, they shaved less etc. In 2022, the category recorded growth, with the return to work, social activities and the gym fuelling ... Read More
-
Men's Grooming in Poland
Men's Grooming in Poland Despite strong masculinity stereotypes among the male population in the country, there is a clear trend towards higher acceptance of men’s grooming routines. This has helped to develop men's grooming, which achieved double-digit value growth in 2022, although part of the gro ... Read More
-
Men's Grooming in Georgia
Men's Grooming in Georgia Men’s grooming was positively impacted by Georgians returning to pre-pandemic lifestyles in 2022, with men spending more time outside the home, attending events, social occasions and the workplace. This led to the heightened use of grooming products, boosting retail volume ... Read More
-
Men's Grooming in Romania
Men's Grooming in Romania 2022 marked the third consecutive year of negative volume sales growth in men’s shaving as the prevailing fashion trends remained highly unfavourable for the category. The first background trend putting pressure on demand for men’s shaving is the enduring popularity of bear ... Read More
-
Beauty and Personal Care in Cambodia
Beauty and Personal Care in Cambodia In 2022, the COVID-19 pandemic is no longer causing disturbances to BPC and many categories are actually benefiting from the easing of restrictions that took place in 2021. However, the industry now faces a new set of challenges as global inflation and rising tra ... Read More
-
Men's Grooming in Nigeria
Men's Grooming in Nigeria Men's grooming saw good value growth in 2022; however, this was the result of the strong increases in unit prices. As such, although current retail value sales saw double-digit growth, most product areas saw a decline in retail volume terms. Poor economic conditions exacerb ... Read More
Research Assistance
