Category: Men's HBC
Men's HBC market research reports by Euromonitor International
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Men's Grooming in Peru
Men's Grooming in Peru Men’s grooming achieved positive value and volume sales in Peru in 2023, albeit at slower growth rates than seen over the past two years. Although men are becoming more interested in taking care of their appearance in Peru, they tend to be more practical with their purchasing ... Read More
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Men's Grooming in Croatia
Men's Grooming in Croatia 2023 saw men’s razors and blades return to positive growth as more local men chose the cleanshaven look, a sign that the decade-long trend towards wearing beards may have already peaked. While men’s pre-shave and men’s post-shave each continued to register declining demand, ... Read More
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Men's Grooming in Switzerland
Men's Grooming in Switzerland Overall, men’s grooming in Switzerland registered a slight increase in retail current value sales in 2023. With flat overall retail volume growth, most of the retail value growth was stimulated by inflationary factors, as seen in other beauty and personal care categorie ... Read More
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Men's Grooming in Sweden
Men's Grooming in Sweden Men's toiletries in Sweden experienced a rise in segmentation in 2023, with consumers demanding products specifically formulated for their needs. This trend is fuelled by a growing awareness of the differences between men's and women's skin and hair. This shift creates oppor ... Read More
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Men's Grooming in Greece
Men's Grooming in Greece Albeit from a smaller base, increased marketing and consumer interest in the men’s grooming space helped men’s grooming outperform unisex beauty and personal care products in 2023. This is the case in categories like bath and shower, where growth in men-specific brands in 20 ... Read More
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Men's Grooming in Thailand
Men's Grooming in Thailand 2023 saw more Thai male consumers actively seeking out for-men products and putting more time into researching ingredients and benefits. Brands responded by striving to extend their portfolios to include male-specific variants as local men demanded suitable and tailored op ... Read More
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Men's Grooming in Bosnia and Herzegovina
Men's Grooming in Bosnia and Herzegovina Men’s grooming products remained in high demand in Bosnia and Herzegovina, despite the ongoing demographic crisis and economic woes in 2023. Inflation continued to be an issue forcing manufacturers to increase product prices. Growing consumer interest for gro ... Read More
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Men's Grooming in Dominican Republic
Men's Grooming in Dominican Republic With the onset of the COVID-19 pandemic in 2020 and consumers spending more time at home, shaving frequency among men decreased significantly, denting retail sales of shaving products and blades. In later years, Dominicans renewed their interest in activities out ... Read More
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Men's Grooming in Bolivia
Men's Grooming in Bolivia Men’s grooming in Bolivia registered a fall in volume sales in 2023, though both current and constant value sales increased. With prices continuing to rise, especially for imported brands, due to sharp decline in foreign cash reserves, this dampened volume sales. As such, c ... Read More
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Men's Grooming in the Czech Republic
Men's Grooming in the Czech Republic In 2023, the men’s grooming category recorded current value growth in the Czech Republic. The category’s expansion can be attributed largely to men’s skin care, which rose in both retail value and volume terms during the year. Mass men’s skin care outperformed th ... Read More
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Men's Grooming in Slovakia
Men's Grooming in Slovakia In 2023, men’s grooming in Slovakia witnessed robust current value growth, fuelled mostly by men’s skin care, which outperformed the entire category in current value and retail volume terms. Facial hair and beards are popular in Slovakia, which has negatively influenced de ... Read More
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Men's Grooming in Algeria
Men's Grooming in Algeria Rising image-consciousness among male consumers in Algeria continued to support the positive development of men’s grooming in 2023. This shift remained most visible among younger demographics, who tend to be less conservative in their attitudes to personal grooming than old ... Read More
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Men's Grooming in Vietnam
Men's Grooming in Vietnam As Vietnamese men's incomes rise and living standards improve, they are showing a growing preference for products designed specifically for them. The population imbalance has also led to a rise in demand for men's products, given that Vietnam is home to more men than women. ... Read More
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Men's Grooming in the Netherlands
Men's Grooming in the Netherlands Men’s grooming in the Netherlands saw high single-digit retail current value growth in 2023, supported by average unit price increases. While overall retail volume sales dropped, there were positive growth performances for men’s deodorants and fragrances. Meanwhile, ... Read More
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Men's Grooming in Portugal
Men's Grooming in Portugal In 2023, men’s grooming in Portugal recorded positive retail value growth, perceived for several years by manufacturers to present a strong opportunity. Nevertheless, and despite some growth, the landscape has been struggling to really take off. For basic beauty and person ... Read More
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Men's Grooming in Norway
Men's Grooming in Norway While the pandemic did benefit men's grooming sales, the impact was not as significant as in other beauty and personal care categories. This can be attributed to several factors: the market's maturity, a modest premiumisation trend, the growing preference for facial hair, an ... Read More
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Men's Grooming in Hungary
Men's Grooming in Hungary As current fashion trends lean towards styled facial hair, a significant number of male customers are opting for grooming techniques that focus on shaping their beard contours rather than achieving a smooth shave. This has led to a surge in demand for men’s shaving and styl ... Read More
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Men's Grooming in the Philippines
Men's Grooming in the Philippines Men’s grooming in the Philippines saw healthy performance in 2023 in retail volume terms. Sales were boosted by the return of in-person working, alongside an increase in socialisation, which had an especially positive impact on products such as men’s fragrances, men ... Read More
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Men's Grooming in China
Men's Grooming in China After a year of notable current value decline in 2022, men’s grooming saw only low growth in China in 2023, with sales remaining well below the 2021 level. Men’s fragrances saw the strongest growth from a low base, while due to the stable demand for men’s shaving products, th ... Read More
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Men's Grooming in Singapore
Men's Grooming in Singapore Men’s grooming saw stable solid current value growth in Singapore in 2023, driven by a shifting cultural landscape where men are placing greater importance on their physical appearance. As societal norms evolve and perceptions of masculinity change, men are increasingly e ... Read More
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Men's Grooming in Ireland
Men's Grooming in Ireland In 2023, the economic situation limited growth for men's grooming in Ireland. Irish consumers suffered from high inflation and declining GDP growth, eroding their purchase power. Consequently, many consumers moved away from purchasing male-specific items, turning to gender- ... Read More
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Men's Grooming in Bulgaria
Men's Grooming in Bulgaria Men’s grooming in Bulgaria is evolving due to changing attitudes towards self-care with men investing in their personal appearance. In 2023, men’s grooming witnessed robust growth in current value terms driven mainly by unit price increases, while volume growth maintained ... Read More
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Men's Grooming in Spain
Men's Grooming in Spain Men’s grooming continued to recover in volume terms in Spain in 2023, albeit remaining in a negative slump, while value is more strongly supported by price hikes driven by inflationary pressures. The economic landscape and consumers’ lower spending power are major factors in ... Read More
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Men's Grooming in South Korea
Men's Grooming in South Korea Men’s grooming maintained solid current value growth in South Korea in 2023. However, sales of premium men’s deodorants and premium men’s hair care products continued to be negligible, primarily because demand remains within the mass segment in these categories. There a ... Read More
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Men's Grooming in Argentina
Men's Grooming in Argentina In 2023, men's grooming in Argentina recorded triple-digit retail value growth, driven by rising inflation. Euromonitor International's Men's Grooming in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the ... Read More
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