Category: Men's HBC
Men's HBC market research reports by Euromonitor International
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Men's Grooming in Colombia
Men's Grooming in Colombia In 2023, men's grooming overall enjoyed positive current value growth rates in Colombia. However, despite increased activity from manufacturers and retailers alike, volume growth was negative. Unlike previous years, the introduction of new products did not prevent a signif ... Read More
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Beauty and Personal Care in El Salvador
Beauty and Personal Care in El Salvador Despite ongoing inflationary pressures, sales of beauty and personal care in El Salvador in 2023 continued to grow. Products such as shampoo and toothpaste benefited from regular usage and more dynamic promotions, while pack sizes polarised between large and s ... Read More
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Men's Grooming in Finland
Men's Grooming in Finland Men's grooming in Finland experienced significant growth in retail value sales during 2023. However, this increase was primarily driven by inflation-related price hikes, with stagnant or slightly declining volumes. Euromonitor International's Men's Grooming in Finland repor ... Read More
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Beauty and Personal Care in Jordan
Beauty and Personal Care in Jordan In 2023, Jordan's beauty and personal care industry has witnessed a decline, attributed to various financial factors. The emergence of a preference for local brands, offering more affordable options compared to international counterparts, contributed to this shift. ... Read More
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Men's Grooming in Saudi Arabia
Men's Grooming in Saudi Arabia An increasing number of Saudi men are now considering using men’s grooming products to help them to create the best versions of themselves. Saudi men want to be well groomed but want to follow simple and relatively quick routines to achieve this. As well as focusing on ... Read More
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Men's Grooming in Canada
Men's Grooming in Canada Men’s grooming experienced healthy value growth in 2023, primarily propelled by the men’s toiletries segment, encompassing bath and shower, skin care, and hair care products. While volumes remained subdued across most categories, there was a marginal uptick in skin care driv ... Read More
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Men's Grooming in Belgium
Men's Grooming in Belgium Men’s grooming in Belgium is feeling the pressure of a general shift away from the clean-shaven look and rising demand for sustainable options. Retail volume sales of men's shaving continued its downward trajectory in 2023. The rising cost of living brought on by higher inf ... Read More
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Men's Grooming in Japan
Men's Grooming in Japan Men’s grooming continued to see current value growth in Japan in 2023, thanks to rising awareness of beauty and personal care amongst men, and the associated increase of brands and products in the space, which activated sales. Increasing awareness of beauty and personal care ... Read More
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Men's Grooming in New Zealand
Men's Grooming in New Zealand Men’s grooming in New Zealand saw a fall in both retail value and volume sales in 2023. There was little product innovation and there were few new product launches in men's grooming in 2023. Across most subcategories, mainstream brands continue to be dominant due to a c ... Read More
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Health and Beauty Specialists in Denmark
Health and Beauty Specialists in Denmark Health and beauty specialists continued to see some benefit from consumers’ return to retail shopping in Denmark in 2023. However, although the Danish economy as a whole was performing relatively well in 2023 with falling unemployment and inflation, individua ... Read More
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Health and Beauty Specialists in Taiwan
Health and Beauty Specialists in Taiwan After two years of decline, health and beauty specialists in Taiwan experienced a significant resurgence in 2022, a trend that continued into 2023. With the easing of pandemic restrictions and the removal of mask mandates, consumers eagerly returned to social ... Read More
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Beauty and Personal Care in Western Europe
Beauty and Personal Care in Western Europe While high inflation has been encouraging trading down among some consumer segments, increasing the attractiveness of private label, for example, it has failed to put much of a dent in the ongoing dermocosmetics or clean beauty trends. Consumers continue to ... Read More
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Beauty and Personal Care in Asia Pacific
Beauty and Personal Care in Asia Pacific Beauty and personal care in Asia Pacific has had a couple of tough years recently due to the pandemic. The first was 2020, when a number of countries in the region recorded declining sales with the emergence of the virus. The second was 2022, when China saw a ... Read More
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Competitor Strategies in Beauty and Personal Care
Competitor Strategies in Beauty and Personal Care Beauty and personal care players face a challenging environment of tighter consumer spending. Volume declines and softness were a recurring theme as companies grapple with rising costs and potential negative impact on volume. L’Oréal Groupe maintains ... Read More
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Ingredient-Led Beauty
Ingredient-Led Beauty Amid high-profile lawsuits and recalls, ingredient-led beauty is propelled by consumers’ quest to control their health. Awareness is rising among all beauty consumers, but is growing faster in certain groups, like Generation X and males. Because ingredient-led beauty appears in ... Read More
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The Evolution of Men’s Grooming
The Evolution of Men’s Grooming The evolution of men's grooming, fuelled by growing self-care, societal change, and the rise of gender fluidity, significantly influences the market. Trust and brand loyalty play major roles in male consumer decisions, bolstered by increasing grooming content over soc ... Read More
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Men's Grooming in Brazil
Men's Grooming in Brazil Men’s fragrances continued to dominate men’s grooming in 2022, as the most popular product type, deemed essential by many male consumers. In 2020, there was a notable increase in retail volume demand for men’s fragrances, and although there was a slight decline in 2021, sale ... Read More
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Men's Grooming in India
Men's Grooming in India Men’s grooming in India has experienced inflationary pressures and supply chain disruptions, impacting the availability and pricing of key commodities, particularly in men’s shaving. These challenges have been influenced by various factors, including fluctuating commodity pri ... Read More
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Men's Grooming in Germany
Men's Grooming in Germany Men’s grooming showed considerable retail current value growth in 2022, after a difficult two years due to the pandemic. With the reopening of businesses and the return to working in the office, men in Germany not only resumed the consumption of some products that they did ... Read More
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Men's Grooming in Kenya
Men's Grooming in Kenya Whilst we are seeing positive developments in men’s grooming, potential volume sales are somewhat suppressed by inflationary pressures. Overall, however, men’s grooming is becoming more popular in Kenya, coupled with the rising awareness of the importance of personal care and ... Read More
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Men's Grooming in Austria
Men's Grooming in Austria Men’s grooming saw a marginal increase in retail volume sales and strong rise in retail current value sales in 2022. This followed two years of decline, largely due to the effects of the Coronavirus (COVID-19) pandemic. The improved performance of men’s grooming can be attr ... Read More
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Men's Grooming in Cameroon
Men's Grooming in Cameroon In the past, be it in barber shops or at home, baby powders were the most common pre-shave products used with surgical spirits used as post-shave lotions to prevent bumps. These were cheaper alternatives coupled with the fact that the availability of pre- and post-shave br ... Read More
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Men's Grooming in Mexico
Men's Grooming in Mexico Men's grooming in Mexico continues to face certain challenges. Men's skin care in particular still has relatively low penetration due to perceptions around masculinity which are limiting usage. While there is a growing customer base for men’s grooming products in beauty care ... Read More
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Men's Grooming in Australia
Men's Grooming in Australia Products focused on men’s specific needs remain important in Australia, despite the industry’s move away from stereotypes and towards a more inclusive offering. Many brands that specifically claim to be for men remain popular and relevant, particularly in categories with ... Read More
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Men's Grooming in Hong Kong, China
Men's Grooming in Hong Kong, China Men's grooming in Hong Kong experienced further growth in 2022, driven by a combination of factors. One of the key drivers of growth was the increasing number of men who focused on health and wellness, leading to greater awareness of the importance of proper skin c ... Read More
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